#9 Karl Kani: Creating hype around collections with flawless branding
Inside Fashion Marketing by Zalando Marketing Services
English - October 14, 2021 01:00 - 15 minutes - 13 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #8 Deep Dive: The Ultimate Guide to Cyber Week
When it comes to building brand heat, few can do it like Karl Kani can. Listen now and learn why.
Andreas is joined by Khaled Sufi, Team Lead Marketing at Karl Kani, who shares how the brand generates heat around its cutting-edge new streetwear collections with authentic storytelling. With viral influencer posts and 10 million ad impressions, this is a lesson in creating hype! Want to dive a little deeper? Get the full scoop on the campaign here: https://corporate.zalando.com/en/brand-hub/news-media/how-karl-kani-achieved-14-click-through-rate-360deg-marketing-campaign