#10 Dermalogica: Launching a product with influencer marketing

Inside Fashion Marketing by Zalando Marketing Services

English - October 28, 2021 01:00 - 8 minutes - 7.61 MB - ★★★★★ - 2 ratings
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Previous Episode: #9 Karl Kani: Creating hype around collections with flawless branding

Next Episode: #11 Estée Lauder: Marketing for the Holidays

Listen in to hear Dermalogica’s tips on influencer marketing and find out all about seeding campaigns!

Andreas is joined by Bogi Olschok, Social Media Manager at Dermalogica, to discuss how the beauty and skincare brand uses influencer marketing, specifically seeding campaigns, for product launches.

Their starting point was the question: How do you reproduce the experience of friend-to-friend skincare recommendations in the digital fashion and beauty space, and make it authentic and meaningful? Listen in to hear Dermalogica’s answer and find out all about seeding campaigns! Additionally, read Dermalogica's success story to find out how they achieved a 95% posting rate by scaling influencer marketing via Collabary: https://corporate.zalando.com/en/brand-hub/news-media/how-dermalogica-achieved-95-posting-rate-scaling-influencer-marketing