#11 Estée Lauder: Marketing for the Holidays

Inside Fashion Marketing by Zalando Marketing Services

English - November 11, 2021 02:00 - 17 minutes - 14.5 MB - ★★★★★ - 2 ratings
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Previous Episode: #10 Dermalogica: Launching a product with influencer marketing

Next Episode: #12 Athleta: Expanding to new markets

Learn how to create brand awareness before key commercial moments, Cyber Week and the holidays.

With the holiday season fast approaching, this week Andreas is joined by Franca Alfuss from Estée Lauder to discuss how to make the most out of marketing activities around this time, as well as their multi-brand approach.

Franca shares insider tips and tricks from The Estée Lauder Company's exclusive, ZMS Partner Award-winning, 2020 beauty gifting campaign, which was tailored to create awareness and excitement for the company’s brands before key commercial moments, Cyber Week and the holidays. Listen in to hear all about how The Estée Lauder Companies gained +130% new customers with their touching festive campaign, and read all about the ZMS Partner Award here: https://corporate.zalando.com/en/brand-hub/news-media/zms-partner-award-2021