Inside Fashion Marketing by Zalando Marketing Services artwork

#12 Athleta: Expanding to new markets

Inside Fashion Marketing by Zalando Marketing Services

English - November 25, 2021 02:00 - 11 minutes - 10 MB - ★★★★★ - 2 ratings
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Previous Episode: #11 Estée Lauder: Marketing for the Holidays
Next Episode: #13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?

Get to know creative ways of reaching new customers in Europe.

This week Andreas is joined by Kristine Pizzelanti, Vice President Marketing, Store Experience & Licensing at Gap Inc. (Athleta’s parent company), to discuss their latest European launch in partnership with Zalando.


Listen in to hear how Athleta creates locally relevant campaigns, works with athletes such as Simone Biles and Allyson Felix, and comes up with creative ways to localize the brand whilst staying true to its core values and brand DNA. You can read about the launch here: https://corporate.zalando.com/en/newsroom/news-stories/growing-across-continents