#8 Deep Dive: The Ultimate Guide to Cyber Week

Inside Fashion Marketing by Zalando Marketing Services

English - September 30, 2021 01:00 - 32 minutes - 26.4 MB - ★★★★★ - 2 ratings
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Previous Episode: #7 Consumer Insights - What to do with data

Next Episode: #9 Karl Kani: Creating hype around collections with flawless branding

With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week!

Andreas is joined by Preethi Narayanan, Director of Partner Consulting at ZMS, and Christoph Dorsch, Head of Sales at TB International, who’ll be discussing how brands can leverage peak traffic moments on Zalando and beyond. Want to dive a little deeper? Learn about how to leverage peak traffic moments on Zalando here: https://corporate.zalando.com/en/brand-hub/news-media/how-puma-doubled-yoy-growth-offering-widest-possible-assortment

With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week!