Leveraging Technology for Localized Advertising with Faruk Heplevent

InsideAuto Podcast

English - July 10, 2024 09:35 - 22 minutes - 10.4 MB
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Previous Episode: Branding Consistency Across the Whole Automotive Group with Samantha Morrow

In this episode of InsideAuto, Faruk Heplevent, CEO at The Scope, chats with Ilana Shabtay about how CGI revolutionized the automotive photography and advertising industry, how CGI, AI, and other technologies can make it harder for creatives to enter the market, and how these technologies do in fact make for more localized marketing.