B2B Marketers Can Laugh artwork

B2B Marketers Can Laugh

154 episodes - English - Latest episode: 3 days ago - ★★★★★ - 7 ratings

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest B2B Marketers & Founders


(previously Innovators Can Laugh).


B2B Marketers Can Laugh is your essential source for B2B SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned B2B Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business. 


Solo episodes with specific podcast marketing and podcast advertising tips you can use today. 

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, podcast advertising, go to market strategy (GTM).


The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/


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Episodes

Safeguarding democracy while covering news about Europe’s technology and startup ecosystem with Remco Janssen

June 22, 2023 03:00 - 24 minutes - 16.8 MB

Remco Jansen is the founder and publisher of SiliconCanals - a leading technology media source for the startup ecosystem here in Europe. They provide VCs, innovation managers, and people in the tech community with invaluable information and news pertaining to startups in Europe. In this episode, you’ll learn  how Remco grew a blog that was written in Dutch into what Silicon Canals is today why he believes a strong startup ecosystem is necessary to help safeguard democracy  and what he le...

Pivoting a Startup from a B2C to a B2B focus with Maurits Last

June 08, 2023 03:00 - 26 minutes - 18 MB

In this week’s episode of Innovators Can Laugh, I sat down with Maurits Last, the founder of Swap-box, a startup that is making a real impact by producing high quality reusable packaging for B2B companies. They offer a modular service of reusable packaging, logistics, tracking technology, and cleaning that fits any type of operation or event. Maurits is a young and passionate entrepreneur. He spent some time living in Spain when he was younger so there is a unique blend of growing up in two...

From StarCraft Player to Maximizing Customer Lifetime Value with Valentin Radu

May 25, 2023 03:00 - 26 minutes - 18.4 MB

Over the last couple of decades, Valentin has held a variety of jobs (and launched a few companies). Everything from selling cookbooks on the street to launching an internet service company just because he wanted to play Startcrat on broadband! Then he launched one of Romania’s largest online car insurance companies doing 3-4M in annual turnover. But they weren’t profitable.  Based on that experience and discovering why determining customer lifetime value is critical for companies, he runs...

Have a clear goal beyond creating a company you like with Maxim Rotaru

May 18, 2023 03:00 - 24 minutes - 16.7 MB

In this interview, I chat with Maxim Rotaru, founder of a digital product studio Webamboos. Maxim shares insights on how he landed his first client, how he hired his first employee (funny interview process), and a mistake he made early on - not having a clear goal beyond creating a company he liked. We also dive into his approach for guiding clients through the entire process of product development strategy. If you're looking to develop a tech product or start a company, this interview offe...

Meet Pago, the best way to pay your bills in Romania and, soon, the rest of Europe.

May 11, 2023 03:00 - 23 minutes - 16.4 MB

Adrian Cighi started his career in the financial field having worked in Great Britain, and for companies such as Banca Transylvania and Goldman Sachs. He then co-founded  Pago which is an application that automates payments to suppliers. They have close to 400k active users and are projected to do 3 million Euro in operating revenue in 2023. In this conversation, Adrian shares how partnerships were essential in growing Pago. By solving a problem for bigger, more established companies like B...

How Innovative Romanian Startup Medicai is enabling better sharing between patients, doctors and clinics.

May 04, 2023 03:00 - 26 minutes - 18.5 MB

A while back, I stumbled onto a story on TechCrunch that caught my attention - an innovative medical startup from Romania, helped doctors from three countries collaborate to treat Ukraine refugee cancer patients – this of course happening after Russian’s invasion of Ukraine. That startup was Medicai. Mircea Popa is the founder of Medicai which is a collaborative imaging platform that enables better sharing and communication between patients, doctors and clinics. They currently have 120 cust...

Building community-owned tech products on the Multiverse X Blockchain

April 27, 2023 03:00 - 24 minutes - 16.6 MB

Giants Village is a community-owned tech product with a real-world utility that started with a collection of 10,000 unique digital collectibles, known as NFTs, on the Multiverse X blockchain. The project currently has 1,400 holders and aims to raise an additional €500k in 2023 by selling tokens and NFTs to the community. Giants Village is focused on building a strong community first, with the recognition that community is what's really important, and that companies need to build a community ...

How Startup Aiva is Leveraging AI to Analyze CCTV Video Streams with Pushkar Chatterji

April 20, 2023 03:00 - 23 minutes - 15.9 MB

Pushkar Chatterji, is the co-founder of Aiva, a startup that uses artificial intelligence to help businesses become more efficient and productive through the use of machine learning algorithms. In this chat, he shares how he arrived in Romania, steps one can take to incorporate AI into their business, and of course his experience with unusual foods and drinks. *** CONNECT Chambr’s website: https://www.playlearn.games/chambr 📬 Subscribe to the ICL newsletter 🤗 Connect on LinkedIn *** S...

Harnessing Predictive Traffic with AI Retail Media Startup Footprints

April 13, 2023 03:00 - 27 minutes - 19.2 MB

One of the challenges that retailers face is attributing money spent on digital advertising to in-store results. Fortunately, Footprints AI is helping retailers overcome this challenge by providing them with the tools they need to accurately attribute money spent on digital advertising to in-store results. Footprints uses advanced algorithms and machine learning techniques to analyze customer data and identify patterns that can be used for attribution. Result? Lower customer acquisition c...

Revolutionizing Parent-Teacher Communication with Kinderpedia: The EdTech Solution for 103,000+ Users Worldwide

April 06, 2023 03:00 - 23 minutes - 16.2 MB

▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Discover the story behind Kinderpedia, the EdTech startup that is changing the way parents are involved in their child's education. In this episode, I chat with Evelina Nicola, the co-founder of Kinderpedia, about how to overcome challenges in building a successful startup, and from funding to convincing people of the value of your product. You will also gain insights into the future of education and technology, including the inte...

Revolutionizing Parent-Teacher Communication with Kinderpedia: The EdTech Solution for 105k+ Users Worldwide

April 06, 2023 03:00 - 23 minutes - 16.2 MB

▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Discover the story behind Kinderpedia, the EdTech startup that is changing the way parents are involved in their child's education. In this episode, I chat with Evelina Nicola, the co-founder of Kinderpedia, about how to overcome challenges in building a successful startup, and from funding to convincing people of the value of your product. You will also gain insights into the future of education and technology, including the inte...

Helping startups reduce their time to hire by 87%: How Freya Sense is Revolutionizing Startup Recruitment

March 30, 2023 03:00 - 16 minutes - 11.6 MB

▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Florin Lazar is the Chief Operating Officer of Freya Sense - a startup that helps other startups reduce their time to hire by 87% and look for the qualities and personality traits they should be looking for when hiring. In this chat, we discuss: - the importance of personality in job performance and how to quantify it  - how they were able to push their product to market quickly this year - if he would rather have $25,000 in cas...

Testing Pre-orders and growing a fashion e-commerce brand to $1M in 4 years with Raluca Haulica

March 23, 2023 04:00 - 28 minutes - 19.5 MB

▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Romanian startup founder Raluca Haulica has grown her fashion ecommerce brand Alura to $500k in just three years. In our chat, we discuss: How she started the business utilizing her father’s network The various marketing strategies she’s using such as influencer marketing and PPC How testing a pre-order strategy paid off How sharing videos from the factory with her customers has created loyalty The unique experience her brand p...

KPMG, UiPath, Deutsche Telekom are using Gabriela Constantinescu’s Chambr for Gamified Training

March 16, 2023 04:00 - 22 minutes - 15.2 MB

▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION How do companies like UiPath, KPMG, and Deutsche Telekom onboard new employees? Through gamification. Chambr is a digital platform used in 22 countries for community building, team bonding, and learning sales and leadership skills. But the road to launching Chambr could have ended when companies canceled their contracts due to the pandemic. Forced to pivot and go digital, in this chat Gabriela shares the highs and lows of her entre...

Revolutionizing In-Store Advertising Using Robotic Displays with Ionut Vlad

March 09, 2023 04:00 - 19 minutes - 13.6 MB

Ionut Vlad is the founder of TokiNomo. TokiNomo is an in-store advertising solution that uses robotic displays to increase engagement and sales. In this conversation, Ionut shares his journey creating Tokinomo. For example, he recounts how he and a group of entrepreneurs had two weeks to create 30 prototypes for a beer company, which they managed to do with the help of a carpenter friend and some quick solutions from a shoemaker friend.😂 Tokinomo has had success with pilot and full-fledged...

From Management Consulting at BCG to Creating an Accounting Software Startup

March 02, 2023 04:00 - 23 minutes - 16.4 MB

Taking calculated risks can often lead to great rewards if done correctly. In this chat with Alexandru Anghel, co-founder of Solo, Alexandru shares journey from management consultant to startup founder.  To begin, Alex quit his job as a management consultant and joined an incubator run by an experienced entrepreneur who became the first investor of Solo. From this experience, he learned how to hire, manage money, build a product that people love to use, and bootstrap for as long as possible...

How to Empower Working Moms and Bootstrap a Platform with Alexandra Badea

February 23, 2023 04:00 - 24 minutes - 16.9 MB

How can you empower working moms and bootstrap a platform? After facing initial rejection from investors, she bootstrapped a platform with her own money that provides resources and a supportive peer community to empower working women and Moms. In this conversation, Alexandrea Badea, founder of She is Mom, shares: How networking is key to finding mentors who can help you grow your business not to limit yourself by only looking for people with similar backgrounds or experiences as yours; in...

Innovating Medical Devices with AI while Overcoming Imposter Syndrome

February 16, 2023 04:00 - 21 minutes - 15.1 MB

I chat with Dragoš Duse and Diana Andritchi, co-founders of medtech startup Synaptiq. Synaptiq creates software solutions based on AI for improving medical devices, with one tool using revolutionary software to separate cancerous tumors and organs at risk. Currently, they have seven customers in Romania and are projected to generate 400,000 euros in 2023. We discuss the importance of employee retention in comparison to other aspects of business such as client acquisition and investment deal...

Exploring the Benefits of Media for Growth Funding with Diana Florescu

February 09, 2023 04:00 - 25 minutes - 17.4 MB

Diana Florescu is the founder of Media Growth. In this episode we learn about Diana's journey as an entrepreneur and her current project Media for Growth which involves exchanging equity for media assets. Plus, hear about the survival rate among companies that have raised media for growth funding and the insightful conversation on valuing time and self-reflection. Show highlights: 1:23 – what is the weirdest food you have ever tried living/traveling abroad? 3:00 – do you prefer a window s...

Allgrow: A Global Startup Organization for Social Impact

February 02, 2023 04:00 - 21 minutes - 14.8 MB

Listen to Maralina's inspiring journey from wanting to be a painter as a child to becoming an NGO volunteer in countries like Egypt, Mexico, Turkey, and Suriname. Hear her discuss her work in creating ecosystems for people to exchange knowledge and creating safe spaces for local kids and women empowerment programs in Haiti. Plus, learn about the unique winemaking tools found in Romania and how Madalina uses games to create a relaxed environment. Do you wish to connect with our special guest...

Exploring Chess, Manipulation & Product-Led Growth with Claudio Descalescu

January 26, 2023 04:00 - 27 minutes - 19.2 MB

Discover how Claudio Descalescu, the chief growth marketer for Y Combinator-backed ArchBee, uses chess, manipulation, product-led growth and surveys to improve products and gain insights into customer behavior. Listen to Claudio's interview on Innovators Can Laugh to learn about his experience with ArchBee and the tools he uses to increase conversion rates. Do you wish to connect with our special guest? Visit Archbee’s website: https://www.archbee.com/ Tune in to every conversation about ...

How to Implement Innovative Carbon Removal Projects with Matthias Rettenbacher of Carbony

January 19, 2023 04:00 - 22 minutes - 15.6 MB

Matthias Rettenbacher is the founder of Carbony - a European marketplace for high quality carbon removal projects. In this conversation, he shares his passion of reversing climate change through biochar and enhanced weathering technology. We also discuss his preference for dinner with Gary Vee over $50,000 cash and he shares an amazing gift he received from a friend who was like a father figure to him.  Matthias’ goal is to neutralize 500 million tons of emissions by 2040. He recently retir...

Projected to do 255k Euro, this Plant Based Food Startup is Sprouting with Jivko Djamiarov

January 12, 2023 04:00 - 27 minutes - 19.2 MB

Can you imagine a plant-based food that can help prevent diseases? Well it exists and is beginning to sprout globally. Jivko Djamiarov is the founder of Ancestral Superfoods. His mission is to bring the healing power and benefits of plants and foods to others. On this episode of Innovators Can Laugh, Jivko shares his entrepreneurial journey of opening the first vegan restaurant in Bulgaria and how he launched Ancestral Superfoods and gained traction. They have more than 3,000 customers and a...

Chatbot Startup Umni has already saved over 15,000 work hours for Clients

January 05, 2023 04:00 - 25 minutes - 17.9 MB

Can you imagine working as a hotel GM, being exhausted after working a 16-hour shift and then getting a call from a customer asking to translate to the waiter “to not put onions on the pizza”? Sounds horrific right? Well Elitza Stoilova, founder of ai chatbot startup Umni, felt the same way.  After watching a YouTube video on chatbots, Elitza, with no technology background, began a journey of improving business operations for 40+ companies in the Bulgarian market. By developing and providi...

Covering all the News about European Startups with Irina Obushtarova

December 29, 2022 04:00 - 32 minutes - 22.5 MB

If you thought you knew Irina Obushtarova, think again.  In this conversation we learn about her days working as a waitress while wearing short shorts to her first gig at a media company in Vienna. We touch on her first startup (sounds like a script from a Telenovela) to why Eastern European startups are so admirable. We even dive into a story about a hilarious bad date she had. One hell of a conversation that I think you’ll like!\ Show highlights -   1:05 – what is a quid thinker? (twit...

Beauty Startup is translating science with Aleksandrina Ikonomova

December 22, 2022 04:00 - 26 minutes - 18.5 MB

Can you imagine your dad giving you a spreadsheet at the age of 8? Telling you to fill out all the chores you completed and penalizing you if you didn't include 'playing with friends'? Why penalize? Because her father wanted her to know that just working and hustling won't improve your mental or physical health. Check out my conversation with Aleksandrina Ikonomova from Balli Go. Show highlights: ​​0:52 – where did you grow up and how has that changed your view of the world? 2:53 – as...

Biodegradable innovation startup Lamon is fighting plastic with Angela Ivanova

December 15, 2022 04:00 - 24 minutes - 16.8 MB

Do you wish to connect with our special guest? Visit the Lamon website: https://lam-on.com/ Tune in to every conversation about exciting European Startups and Innovators on Apple Podcasts, Spotify, and Amazon! Leave a rating and review so we can keep making amazing interviews! Listening on a desktop & can’t see the links? Just search for Innovators Can Laugh in your favorite podcast player. Connect with Eric: Visit his website: https://innovatorscanlaugh.com For the Innovators Can Laug...

Transforming temptations into Protein Innovations with Zhasmina Gevezieva

December 08, 2022 04:00 - 20 minutes - 14.3 MB

From a body builder to creating innovation in protein snacks. Jasmina Gevezieva-Berova is a performance nutrition coach and co-founder of Cardinal Bites. These are delicious protein balls with no sugar! Perfect for people who want to maintain their figure. With projected revenue of $120,000 for 2022, Cardinal Bites is just getting started. Highlights from the show: 0:50 – what was your 2021 TedX speech about? 2:30 – as a kid did you want to be a powerlifter? 6:15 – how I train for a comp...

Navigating the world of innovative personal finance tools with Bulgarian startup founder Zornitsa Nikolova

December 01, 2022 04:00 - 30 minutes - 21 MB

In the communist regime back in Soviet times, you didn’t have a labor market. The job is found for you. So if you had quit, you couldn’t easily find another job especially if you were not a communist party member. So in Zornitsa Nikolova’s eyes, her father was like a hero.   This shaped her beliefs and desire for personal freedom. For creating for yourself options when others didn’t see them. For fighting to survive and do what she really wants to do and not be somehow oppressed by the cir...

How Bulgarian Startup founder Eva Vucheva is empowering producers to reduce their environmental footprint

November 24, 2022 04:00 - 27 minutes - 18.8 MB

Empowering consumers and producers to reduce through environmental footprint through business intelligence.  In a world in which we over-produce, over-consume, and dispose of things with ease, how can we empower consumers and producers to reduce their environmental footprint?  In this episode I chat with Eva Vucheva, founder of Impakt ID – a business intelligence tool that combines material impact research, product data and statistical modeling to turn generic product information into acti...

From a Professional Poker Player to helping athletes incorporate science-based mental skills with Karina Karagaeva

November 17, 2022 04:00 - 29 minutes - 20.1 MB

She’s a mindset coach for top poker players throughout the world. She has been a meditation teacher for 7+ years, is an advisor to several tech startups, and has experience in corporate training having worked at companies such as IBM, Apple, Siemens, and AIG. Now, Karina Karagaeva’s startup, Mindset Design, is a platform that aims to help athletes incorporate science-based mental skills training into their routine. If you like to compete and are looking for tips to improve your mental game,...

How to assess a potential CEO or leader with Marian Temelkov

November 10, 2022 04:00 - 21 minutes - 14.9 MB

No matter how talented a leader is, they aren’t going to go far if they don’t have a good team. This is the wisdom that Marian Temelkov, founder of Executive search firm Dynamis, shares with us in this conversation about the most powerful strengths a leader can have, and how to assess it. We discuss how he assesses a potential leader and what are the most important values a leader can have.  Do you wish to connect with our special guest? Visit Marian’s website: https://www.linkedin.com/com...

How to move faster towards your Goals with Startup Mentor Stoyan Yankov

November 03, 2022 04:00 - 41 minutes - 28.9 MB

Imagine you are the main character of your own movie. But not just the main actor. You’re also the producer and director of this movie. Close your eyes and visualize how you would tell this story. Will it be filled with adventure and suspense? Would your story be uplifting or depressing? Would your story have the power to change lives? This is the power that Stoyan Yankov instills in others. A master coach, speaker, and author (co-wrote Perform: The Unsexy Truth about Startup Success wit...

How an IT company finances a foundation with its profits with Blagovesta Pugyova

November 02, 2022 12:00 - 34 minutes - 23.5 MB

Is it possible for a charity to own a profitable software development company?  Well it is. The Bulgarian foundation ‘Give a Book’ owns 41% of the IT company Childish. It employs 30+ people and the company's focus is developing business and team-building web applications using the Python programming language. The model in which an IT company finances a foundation with its profits is so impressive for Bulgaria that Childish won an award from the Forbes Business Awards 2022 in the "Socially ...

How to transform any surface into Carbon neutral white board paints with Yasen Rusev

October 27, 2022 03:00 - 39 minutes - 27.1 MB

Imagine you’re working as a driver in Bulgaria and one of your clients is an international business owner. After four days of chauffeuring him around, he invites you to lunch. After two hours of dialogue, he invites you to come to Vienna for a year and learn their business. So, you could come back to Bulgaria and open and manage their business in Bulgaria. Sounds like a fairy tale right? Well, it’s not. At least not for Yasen Rusev, co-founder of Escreo. In this conversation, Yasen takes u...

How to skip the hospital visit and use your phone to detect anomalies related to oncology diseases with Georgi Kadrev

October 20, 2022 03:00 - 26 minutes - 18.2 MB

Imagine if you could skip the hospital visit and use your phone to detect anomalies related to vascular conditions and oncology diseases. Sounds futuristic? Well, Bulgarian startup founder Georgi Kadrev is making this a reality with Kelvin Health. Kelvin Health is a clinical decision support tool that utilizes a mobile thermal imaging camera that captures the heat of the body, segments the thermal image, and applies artificial intelligence to digitally assess your vascular condition. It’s li...

How to help restaurants reduce food waste by selling surplus through the Foodobox mobile app

October 13, 2022 03:00 - 22 minutes - 15.8 MB

What do you do when you have a surplus of food? Do you just throw it out or is there a sustainable solution? Well today we’re chatting with Jane Dimitrova, a fascinating entrepreneur from Bulgaria who is helping tackle that problem by developing the first mobile app in Bulgaria to tackle food waste - Foodobox. Jane has a fascinating background having worked in Italy and Argentina, and also interned at P&G. According to her, people in Bulgaria are often quite skeptical about innovations and m...

Marc Schillinger: Digitalizing Account Receivables

September 29, 2022 03:00 - 30 minutes - 20.7 MB

Remember when those guys who had slicked back hair and carried a bat paid you a visit about a debt you owed? You know debt collectors. Well times have changed and March Schillinger, founder of eCollect is transforming the way debt collection and account receivables takes place. eCollect is a fully digitalised receivables management FinTech startup with best-in-class AI and machine learning technology. They’re currently operating in several European countries, provide services for more than ...

From Boston Consulting Group to Creating Bulgaria’s First Kids’ Subscription Service

September 22, 2022 03:00 - 20 minutes - 14.4 MB

I chatted with Boryana Levterova, co-founder of Infinity Toy Box. Infinity Toy Box is the first subscription service for kids where you can rent games, toys, and books. Prior to launching her startup, Boryana was working as a consultant for the Boston Consulting Group in Chicago. We dive into how she came up with Infinity Toy Box during maternity leave, what challenges they’ve faced because of Covid, and some of her life experiences.  Time Stamps: 0:35 – Eric tries to speak Bulgarian 1:25...

Combining financial services, data-driven insights, and travel APIs to help people afford global travel with Alejandra Fernandez

September 15, 2022 03:00 - 18 minutes - 13 MB

I chatted with French startup founder Alejandra Fernandez of Flywallet. Flywallet is an all-in-one digital wallet and flight aggregation tool that makes it easy for users to save monthly for future travel. But the platform does more than that. It keeps track of flights within your budget, and can help offset travel related carbon emissions when you book a flight. Alejandra is from the Dominican Republic, but relocated to France after being accepted into Station F. In this conversation we le...

Powering the AI Industry with Humans in the Loop Workforce with Iva Gumnishka

September 08, 2022 03:00 - 23 minutes - 15.9 MB

I knew very little about the field of AI data annotation until I chatted with Iva Gumnishka, co-founder of Humans in the Loop. Humans in the loop is a social enterprise that provides ethical human in the loop workforce solutions to power the AI industry.   Many companies that advertise their products as AI-driven are not entirely AI-driven. Some of them have real people working in the background to answer or do things machines are not capable of. If you’re interested in AI and want to know...

On a Mission To Be The Global Leader in the Refurbished Market for Tech Products with Reynold Simonnet

September 01, 2022 03:00 - 33 minutes - 23.2 MB

Imagine you’re in England and walk into a vegan restaurant. While looking at the menu, you notice that each dish shows its carbon footprint. You’re thinking about ordering a hamburger, but see that the beef burger’s carbon emissions are a whopping 3 kilos! Or, ten times the amount of the vegan alternative. Would you still order the beef burger? This episode isn’t about going vegan, but rather, the rapid and high consumption of electronics and one man’s journey to simplify the supply chain o...

How Branding and Design Can Create a Deep Emotional Connection with Lucie Baratte.

August 25, 2022 03:00 - 41 minutes - 28.6 MB

Can branding and design create a deep emotional connection with an audience? Well according to Lucie Baratte, designer and co-founder of Logology, the answer is yes. Logology is a website where in 10 minutes, you can get a logo that you love all based on a brand discovery questionnaire to help figure out what you need. If you’re wanting to get a better understanding of how powerful a brand identity can be, this is the episode for you!  Links: Do you love Innovators Can Laugh and want to s...

Ana Bibikova on how Introverts can be perfect sales people, experiencing burnout, and being a digital nomad.

August 18, 2022 03:00 - 52 minutes - 36.3 MB

“Introverts can be perfect sales people and better marketers, but the problem is that we get overwhelmed when socializing, but not because we can’t read social queues. But that we read too much of them.” This is from my conversation with Ana Bibikova, startup consultant and aspiring founder. If you’re on Twitter and in the startup community, chances are, you know Ana. But if you don’t, she’s an entrepreneur, digital nomad, and has captured the attention of other introverts. If you’re an int...

Andrius Rimkunas on a smart, wireless, GPS-powered alarm system, Lithuanian state television, hitting rock bottom, and more

August 11, 2022 03:00 - 34 minutes - 23.9 MB

This is a rebroadcast of one of our most popular episodes - a chat with Andrius Rimkunas. Andrius is co-founder and Business Developer at Monimoto - a super easy to use anti-theft GPS tracker for motorcycles. Andrius entrepreneurial journey is quite remarkable as he has a background in IT, radio, marketing, and project management. He describes himself as a bit of a crazy person (and after you hear some of his entrepreneurial pursuits, you’ll understand why).   If you’re interested in heari...

Dr. Monika Paule on Biotech, Gene Editing Solutions, Running Two Startups, and Being an Academia Professor

August 04, 2022 03:00 - 17 minutes - 12.1 MB

This is a rebroadcast of one of our most popular episodes - a conversation with Dr. Monika Paule. Dr. Paule is a High-tech company founder of two innovative startups and is an Associated Professor & Technology Transfer expert in Academia. When not acting as the CEO at CasZyme, a company which aims to to develop innovative applications in the field of CRISPR based Molecular Tools, she’s building EdTech company “Paulai Tech” which is aimed at STEM Education. Join us as we discuss what life is ...

Hashtags are like keywords - two weeks after MVP we had 300 customers

July 28, 2022 03:00 - 27 minutes - 19.1 MB

Hey ICL fans. Today we’re chatting with Loic Alix-Brown, co-founder of Flick. Flick is an all-in-one Instagram scheduling, hashtag, and analytics tool. The journey of Flick is quite interesting as the initial MVP was created in two weeks and 2 weeks later they had 200 paying customers. If you think that is impressive, wait till you hear what the platform can do from a hashtag standpoint. If you’re wanting to elevate your online presence especially with the use of hashtags, this is the episo...

From creating the Uber for service professionals to growing Hypefury

July 21, 2022 03:00 - 19 minutes - 13.4 MB

Hey ICL fans. Today we’re chatting with Yannick Veys, co-founder of Hypefury. Hypefury is a powerful scheduling tool for social media, particularly Twitter. But before Yannick began growing Hypefury, he co-created a Dutch startup that was the Uber for service professionals and sold it. He also has successfully created multiple websites that bring in streams of Adsense income from Google. If you’re wanting to elevate your marketing skills especially when it comes to marketing a startup, this...

How to become a better Salesperson through Social Selling with Laura Erdem

July 13, 2022 03:00 - 21 minutes - 15.1 MB

Let’s talk about social selling, specifically on LinkedIn with Laura Erdem from dreamdata.io. Laura is an Account Executive / B2B marketing influencer who grew her LinkedIn followers by 400% last year through social selling. And it all started with her sharing a customer story on a LinkedIn post. Well, someone by the name of Chris Walker commented on that post and it went viral. In that one particular week, their web traffic jumped 200%. Realizing this, Laura has made a steady effort in pos...

Overcoming barriers to get into a VC with Tzvete Doncheva

July 06, 2022 04:00 - 24 minutes - 16.6 MB

I chatted with Tzvete Doncheva, International Investor Relations for VC firm PropTech1. PropTech1 targets founders who are building innovative businesses in the real estate industry. Tzvete’s path to VC is a little different than most. Her career first started in media before breaking into VC. During our chat, we discuss barriers one has to overcome to get into a VC and why female founders historically get less funding than males. If you’re interested in learning more about VCs, this episod...