From StarCraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Over the last couple of decades, Valentin has held a variety of jobs (and launched a few companies). Everything from selling cookbooks on the street to launching an internet service company just because he wanted to play Startcrat on broadband!

Then he launched one of Romania’s largest online car insurance companies doing 3-4M in annual turnover. But they weren’t profitable. 

Based on that experience and discovering why determining customer lifetime value is critical for companies, he runs Omniconvert. His company powers over 20,000 websites including brands like Orange, Sephora and Decathlon. By helping brands be more customer centric through advanced segmentation, Omniconvert is able to help brands better acquire, nurture and retain customers.  

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Omniconvert’s website: https://www.omniconvert.com/

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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