B2B Enablement
24 episodes - English - Latest episode: over 2 years ago -B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers.
For more information on Klyck.io and to get resources related to the podcast, visit https://klyck.io/
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
2021 Recap of B2B Sales and Predictions for 2022
January 06, 2022 18:33 - 37 minutes - 69.7 MBPodcast Summary On this podcast, we'll dive into a recap of B2B sales trends in 2021. What has changed? What stayed the same? What is going to carry over and what's going to be different in 2022? Timestamps: [00:01:07] Our guest: Josh Wagner Josh Wagner, Enterprise Account Executive at Shift Paradigm Podcast: Love Selling Hate Sales [00:01:40] What are some of the most notable changes in B2B selling in 2021? [00:04:10] What are some success stories of companies doing it right? [00:2...
How to Optimize your B2B Website Strategy
December 01, 2021 12:00 - 38 minutes - 72.6 MBPodcast Summary On this podcast, we'll talk about some fundamental ways that you can enhance and optimize your B2B website strategy. [00:01:25] Our guest: Sam Moss Sam Moss, Co-Founder of 1Click Agency Sam's Podcast: B2B Made Simple [00:02:25] Where do you start when you're analyzing an existing website strategy Look at backend issues – if you don't know what's going on, it can really slow down the site. Try not to over-complicate things. There should be a call-to-action (CTA) and it...
How to Close the Gap in Digital Marketing Reporting
October 19, 2021 11:00 - 35 minutes - 66.1 MBPodcast Summary On this podcast, John Horn, CEO at StubGroup, joins us to talk about ways to improve your reporting and execution for digital marketing. We talk about how to use data insights on how to more effectively track your ads, increase your conversion rates, improve funnel performance, and more. [00:01:25] Our guest: John Horn John Horn, CEO at StubGroup StubGroup has partnered with hundreds of clients to solve the complex questions all businesses face in the ever-changing wor...
How to Create a Culture of Data
October 07, 2021 11:53 - 27 minutes - 52.1 MBPodcast Summary On this podcast we talk about how to establish a culture of data inside your organization. If you're like most B2B companies, data and capturing it are likely on your mind often. How do you apply it? How do you monetize it? For the answers to these questions and more, tune in on your favorite podcast streaming platform. [00:01:05] Our guest: Nick Amabile Nick Amabile, CEO at DAS42 DAS42 helps executives and managers use data to understand and improve their business, red...
Using Video Marketing at Every Stage of the Buying Cycle
September 16, 2021 11:22 - 52 minutes - 97 MBIn this episode of B2B Enablement, we're going to be talking about video marketing and how you can use it throughout the entire journey for your customers. Whether you're looking to create content for the awareness stage of the buying cycle, or for use later in the funnel, video is a powerful tool. Podcast Summary and Timestamps - Links and Resources Located at the Bottom [00:01:21] Introduction: Drew Franklin, Marketing Communications Manager at Altec 10+ years of experience in the marke...
How 2020 Left a Mark on Manufacturing
August 25, 2021 11:00 - 1 hour - 71.9 MBPodcast Summary Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID. Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how othe...
Getting Started with Sales Enablement
August 03, 2021 11:30 - 53 minutes - 61.5 MBPodcast Summary Sales Enablement is an important piece of any company's sales technology stack and getting started can look like a daunting task. Companies who have implemented a Sales Enablement strategy outperform their competitors by a remarkable margin (Aberdeen Group) In this podcast, we'll review a series of steps to get you and your team started with your journey. Key Topics of the Podcast Who Owns It? Build Your Team - Put the right team and leaders in charge, your team is one...
How to Approach Industrial Marketing the Right Way
May 18, 2021 11:00 - 36 minutes - 42 MBHow to Approach Industrial Marketing the Right Way In this episode, we discuss the story and your brand, the strategy and your tactics, and your scorecard. [00:01:00] Introduction: Joe Mills, Business Development Manager at Element Three In his role, Joe Mills meets with everyone that starts working with Element Three, a marketing agency laser focused on industrial clients. He has experience with everything from local businesses that are trying to expand regionally, all the way to nationa...
CRM Best Practices for 2021
March 10, 2021 11:57 - 37 minutes - 42.8 MBIn this episode, Jeroen Corthout joins to discuss CRM best practices for B2B businesses and what insights you can apply in 2021. [00:00:35] Introduction: Jeroen Corthout, Co-Founder and CEO of SalesFlare Jeroen Corthout is the co-founder and CEO at SalesFlare, a CRM for small businesses selling B2B. They help CRM work by automating the data salespeople normally have to input manually and then unlock that data by helping salespeople stay on top of their customers and follow-up at the right ...
Building a B2B Sales Enablement Strategy
February 09, 2021 11:35 - 41 minutes - 77 MBEpisode Summary This episode is all about building a sales enablement strategy and deploying it across your business! I'm joined by Lisa Neff, who is the sales enablement manager for Porex. Lisa shares a wealth of information about how to get started building your strategy, where to begin with deployment, and how to manage KPIs for success. [00:01:15] Introduction: Lisa Neff, Sales Enablement Manager at Porex Lisa Neff is with Porex, a company based out of Atlanta. They are a global leade...
How to Build a Modern Industrial Marketing Strategy
December 17, 2020 11:30 - 40 minutes - 74.7 MBIntroduction: MJ Peters, VP of Marketing at Firetrace (Time stamped at 1:00) MJ Peters has been in her position for two and a half years. Firetrace sells and manufactures automatic fire suppression systems that detect and suppress fires that start inside of equipment. They sell through OEM, distribution, and direct channels. How should marketing be viewed inside of an organization and what is marketing's role at the executive level of the organization? (Time stamped at 2:00) Marketing tea...
Sales Training Trends for 2021
December 08, 2020 11:44 - 36 minutes - 67.7 MBIn this episode, Kristine Sizemore joins to discuss the importance of refining your sales training strategy for 2021. With so much changing in the world of solution selling since the pandemic, many organizations are struggling to pivot their sales operations to adapt to the new normal. We'll discuss ways that organizations can leverage new training techniques to ensure that their teams are equipped to succeed in 2021 as they navigate the post-COVID environment. Introduction: Kristine Sizemo...
Sales Enablement Best Practices
October 29, 2020 10:30 - 29 minutes - 55.6 MBIn this episode of B2B Enablement, Paul Tkach joins to talk about sales enablement best practices and the value it can bring to B2B organizations. He shares insights and tips on how your business can use sales enablement to help improve sales and marketing alignment, increase ROI on marketing content, and deliver powerful customer insight data. Introduction: Paul Tkach, Director of Business Development at Klyck.io (Time stamped at 1:00) Paul has been with Klyck since its inception and has ...
How to Improve Search Engine Visibility
September 29, 2020 10:00 - 29 minutes - 33.3 MBOn this episode of B2B Enablement, Chris Dickey (CEO and Founder of Visably) joins to discuss how B2B marketers can apply new techniques to increase search engine visibility. Chris shares insights on ways that search engine visibility differs from traditional search engine optimization (SEO) and how marketers can use this concept to help them more effectively rank their brand, not just their website. Introduction: Chris Dickey, Founder and CEO at Visably (Time stamped: 0:45) Chris has been...
How to Use Customer Testimonials to Close More Deals and Build Brand
September 15, 2020 09:04 - 34 minutes - 39.4 MBOn this episode of B2B Enablement, Sam Shepler (CEO of Testimonial Hero) joins to talk about the importance of using customer testimonials in your sales and marketing strategy. He shares insights and tips on how your business can use video testimonials to help reduce friction in the customer journey and build brand equity with potential clients. Introduction: Sam Shepler, Founder and CEO at Testimonial Hero (Time stamp 1:00) Testimonial Hero is a video testimonial creation service for B2B ...
Marketing Automation Strategies to Empower Operations
July 30, 2020 10:41 - 37 minutes - 43.3 MBIn this episode, Dave Karr (VP of Marketing at Klyck.io) and Michael Hartman (Director, Marketing Technology, Demand Generation and Analytics at Freeman Company) discuss how marketing automation and MarTech systems can support B2B marketing operations. We'll discuss how marketing automation can be optimized to support the sales funnel, best practices and concepts for launching a MarTech integration project, how to handle change management when implementing new MarTech, and how to align MarTe...
PPC and Social Media Advertising for B2B
July 09, 2020 11:31 - 32 minutes - 60.5 MBIn this episode, Lewis Mudrich, Founder of KonvertLab, joins as our guest to discuss how B2B companies can build a PPC and social media advertising strategy. Topics include how to get started with PPC and online ads, the best ways to set up a strategy with internal or external resources, common mistakes made with PPC, how to set up analytics to track success, how to align your sales funnel to nurture the leads, the power of LinkedIn advertising for B2B, and how to ensure that you are getting...
Video Marketing - Why B2B Companies Need a Strategy
June 09, 2020 11:00 - 34 minutes - 39.9 MBIn this episode, Drew Franklin (Marketing Specialist at Altec) joins us for a discussion about why B2B businesses need a video marketing strategy. Video has solidified itself as the king of content and marketers must understand how to utilize video in their overall content marketing strategy. Topics of discussion include : What is video marketing, how to build a video marketing strategy, what type of videos you should be creating, how to track analytics on video marketing, and what B2B co...
The Connection Between Sales Enablement and Revenue Enablement
May 19, 2020 12:02 - 27 minutes - 32 MBIn this episode, we dive further into the concepts of sales enablement and the connection to revenue enablement within organizations. Jamie Kirmess, Principal at LeadMD, joins as our guest to discuss how B2B companies can leverage sales enablement to support better connectivity between sales and marketing, digitalization, change management, and ultimately revenue enablement. Jamie shares real life examples of how LeadMD's clients have applied sales enablement strategies in their business t...
The Importance of Personalization During COVID 19
April 23, 2020 10:30 - 36 minutes - 41.5 MBIn this episode, I'm joined by Stephanie Friedman, Vice President of Sales and Marketing at City Paper Company, to discuss the importance of personalization in your sales and marketing activities during COVID 19. We discuss a number of best practices from B2B business that are doing this well and share some practical steps that you can take to improve your outreach. If you are looking for creative ideas on how to connect with your customers and break through the cloud of COVID 19, this epi...
Reactions and Thoughts on Selling During COVID 19
April 06, 2020 17:27 - 25 minutes - 29.2 MBIn this episode, Dave Karr hosts a chat with Paul Ryce (Vice President of Business Development, Klyck.io) about the implications and impacts of selling during COVID 19. Topics include how to sell remotely, how to manage a sales team during the pandemic, how to use sales enablement to empower better remote customer meetings, and how COVID 19 could reshape the way we think about sales. Resources from the Podcast: Klyck.io article - COVID 19 - A Guide to Remote Selling Request a demo of Kly...
The 2020 Digital Roadmap for Industrial Sales and Marketing
April 06, 2020 17:21 - 31 minutes - 36.1 MBIn this episode, Dave Karr hosts a chat with Josh Wagner (Director of Partnerships, LeadMD) to discuss concepts from Klyck.io's most recent eBook, the 2020 Digital Roadmap for Industrial Sales and Marketing. Topics include sales and marketing alignment, marketing automation, CRM, sales enablement, and how to apply digital tools for success. Resources referenced in the Podcast: Download Klyck's new eBook here - 2020 Digital Roadmap eBook Request a demo of Klyck.io's sales enablement platf...
Welcome to Industrial Enablement - An Overview of Our Podcast
April 06, 2020 16:55 - 4 minutes - 5.5 MBWelcome to Industrial Enablement! A podcast created specifically for B2B industrial sales and marketing leaders. In this introductory episode, we discuss the launch of our new podcast and what you can expect to learn on each episode. We'll cover the 3 main concepts of the podcast, digital transformation, sales management, and marketing management. To learn more about Klyck.io and access other resources related to this podcast, please visit www.klyck.io
Welcome to B2B Enablement - An Overview of Our Podcast
April 06, 2020 16:55 - 4 minutes - 5.5 MBWelcome to B2B Enablement! A podcast created specifically for B2B industrial sales and marketing leaders. In this introductory episode, we discuss the launch of our new podcast and what you can expect to learn on each episode. We'll cover the 3 main concepts of the podcast, digital transformation, sales management, and marketing management. To learn more about Klyck.io and access other resources related to this podcast, please visit www.klyck.io