In the Loupe
212 episodes - English - Latest episode: 7 days ago - ★★★★★ - 3 ratingsIn the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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Episodes
Does It Work? Landing Pages
October 12, 2021 09:00 - 26 minutes - 18.4 MBSend us a Text Message. Landing pages are the lighthouses to your store in an ocean of options. They bring in website traffic, tell customers a little bit about you and what you offer, and provide directions on ways to go next. If you already have a website, they're a pretty easy and inexpensive way to bring in new leads. But do they really work, and is it worth the effort to invest in establishing and maintaining landing pages? What are the most important parts of landing pages, and are th...
Top 15 Social Media Platforms to Capitalize On to Grow Your Business
October 05, 2021 09:00 - 40 minutes - 28.1 MBSend us a Text Message. The social media space is ever changing, and can be confusing when viewed from a distance. Every business now-a-days has a Facebook and an Instagram, but have you ever considered how you use your Twitter? Or building your presence on Reddit? What about leveraging long form content from Twitch into mid length content on Youtube, or ultra short content on TikTok. Mike and Gasper break down Facebook, Instagram, Twitter, TikTok, Youtube, WhatsApp, Tumblr, Reddit, LinkedI...
Let's Talk With: INOX Men's Jewelry
September 28, 2021 09:00 - 37 minutes - 25.5 MBSend us a Text Message. This week Mike interviews Sebastian Velasquez from INOX Men's Jewelry. INOX is best known as THE men's jewelry line, creating iconic bangles, bracelets, and rings for over fifteen years. Sebastian shared his view on men's fashion and where he thinks the industry is heading, information he is uniquely privy. Additionally, the pair discuss the unique trust and dynamic between vendors and retailers, something that is rarely spoken about but is extremely important for th...
From JCK: The State of Online Fraud w/ ClearSale & Future Tech w/ The Smithee Group
September 21, 2021 09:00 - 33 minutes - 23 MBSend us a Text Message. Punchmark and The Smithee Group recently traveled to Las Vegas for JCK, the largest jewelry show in North America. While there, we attended the inaugural year of the JCK Podcast Zone, and recorded a few conversations on the future of the jewelry industry. The first was with Denise Purtzer from ClearSale about the state of online fraud and how to prevent it, as well as some of the most common techniques fraudsters employ. The second was with Emmae and Matt from The Sm...
Getting to Know Us: Inside Punchmark & The Smithee Group
September 14, 2021 09:00 - 37 minutes - 26 MBYou've heard from Mike, Evelyn, Cody, Ross, Ben, and others; now it's finally time to get to know your favorite cast of In the Loupe on a deeper level. This episode will dive into a perhaps surprising topic (but then again, we don't really pull punches when it comes to divulging our company secrets on this podcast!). Take a look into the leadership at both Punchmark and The Smithee Group and see how we run our companies, when leadership roles might shift depending on the topics, and why our ...
Getting to Know Us: Inside Punchmark & The Smithee Group
September 14, 2021 09:00 - 37 minutes - 26 MBSend us a Text Message. You've heard from Mike, Evelyn, Cody, Ross, Ben, and others; now it's finally time to get to know your favorite cast of In the Loupe on a deeper level. This episode will dive into a perhaps surprising topic (but then again, we don't really pull punches when it comes to divulging our company secrets on this podcast!). Take a look into the leadership at both Punchmark and The Smithee Group and see how we run our companies, when leadership roles might shift depending on...
Join Us at JCK Las Vegas!
August 24, 2021 09:00 - 4 minutes - 2.96 MBSend us a Text Message. Join us at JCK Las Vegas for 3 live recordings of In the Loupe! We will be live in the Podcast Zone at JCK at: Friday 11:15 Saturday 1:00 Sunday 3:00 Bring questions for the live Q&A at the end of each recording! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
The Data Behind E-Commerce
August 17, 2021 09:00 - 30 minutes - 21.1 MBSend us a Text Message. The first form of "online" shopping was invented in 1979. The internet was invented in 1983. Amazon, one of the first big online retailers, didn't incorporate until 1994. E-commerce is, in the grand scheme of things, still very, very new. To make things more complicated, the technology behind e-commerce seems to change almost daily. So how do you know if you're running a successful online business or not? If you're pouring thousands of dollars into your website but s...
Trade Shows Revamped: an Interview with Kate Youngstrom from Reed Exhibitions
August 10, 2021 09:00 - 24 minutes - 16.8 MBSend us a Text Message. Kate Youngstrom is the VP of brand and content marketing at Reed Exhibitions, which means she is the perfect guest to talk to about what's coming up at JCK Las Vegas, JIS Miami, and more - because Kate has all the details! We ask her questions like what's new in the post-Covid trade shows, what she's most excited about, and the biggest hurdles in getting this year's lineup together. Get a sneak peek of this year's trade shows, including new vendors and partners and w...
From Seed to Flower: Growing Your Business
August 03, 2021 09:00 - 37 minutes - 25.5 MBSend us a Text Message. Growing your brand, your products, and your voice are all things that take time and many iterations. To take your ideas and turn them into reality can be difficult and exciting at the same time. Today on In the Loupe we're talking about what it takes to grow and how to start something new. From small businesses to new product launches to podcasts (like this one!), if you're interested in building something new, unique, and worthwhile this episode is for you. Brought ...
Best in Class
July 27, 2021 09:00 - 34 minutes - 24 MBSend us a Text Message. A good online shopping experience should feel as smooth and without obstruction as swimming, and some websites definitely do this better than others. Mike and Gasper each describe in-depth a website they have ordered through that absolutely checks every box of a good experience, and then they boil down this information into actionable advice for your own e-commerce website. Brought to you by: punchmark.com thesmitheegroup.com Sponsored by: theedgeforjewelers.com S...
Behind the Websites: We're Spilling All Our Secrets!
July 13, 2021 09:00 - 33 minutes - 22.8 MBSend us a Text Message. If you've been listening to In the Loupe, you know both Punchmark and The Smithee Group willingly spill all our secrets when it comes to web presence and digital marketing! Not only will we tell you how the algorithms work and why they do, but we also lay bare our own strategies and how we implement them. In this episode, we'll critique the other company's website to better understand how they achieve their goals through their web presence. If you've ever wondered wh...
Let's Talk With: Ring Buyers (Part 2)
July 06, 2021 09:00 - 57 minutes - 39.8 MBSend us a Text Message. We got such good feedback from our last ring-buyers episode, we decided to do it again! Part one featured two men with clear views on what they wanted who had never bought much in the way of fine jewelry before. This time, we've got a different subset of interviewees to offer their perspectives on the ring buying process. We hope this episode gives retail jewelers a better look at the different types of approaches to ring buying and the type of clientele they may int...
A Retailer's Guide to TikTok
June 29, 2021 09:00 - 33 minutes - 22.8 MBSend us a Text Message. Tiktok is the newest mainstream social media app; it's trendy and has millions of users every day. The main user demographic is tech-savvy, young, and making their debuts as adults with income. Tiktok's videos are engaging, fun, funky, and even silly, creating an environment where things can go viral quickly and easily. So should retailers hop in on this new platform? How difficult is it to navigate a new app? What does TikTok offer that other social media doesn't? W...
Using Data to Predict Sales Trends
June 22, 2021 09:00 - 36 minutes - 24.9 MBSend us a Text Message. You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through the e-commerce and business industries as a key component of effective advertising. Using data from social media, cookies on browsers, and location data, it's possible to predict what consumers are interested in and when they're likely to make a purchase. The best part is, you don't even need special training or a degree in Artificia...
Halfway There: Mid-Year Check-In
June 15, 2021 09:00 - 27 minutes - 19.2 MBSend us a Text Message. Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses returned to a more normal cadence and found a happy medium welcoming customers in to their stores while increasing their online presences. In the Loupe touched on digital marketing, consumer trends, and increasing your digital presence effectively to drive more traffic, sales, and exposure. In this episode, we talk about everything that has happened ...
The Digital Salesperson: Dollars in your DMs: Part 2
June 08, 2021 09:00 - 28 minutes - 19.4 MBSend us a Text Message. As more and more people turn to their smart phones for everyday activities like shopping and ordering coffee, building connections and a customer pipeline via mobile-enabled technologies simply makes sense. In the second half of this 2-part episode, we're breaking down clienteling in the 21st century to make sure your team is equipped with top-notch digital integrations to make building client relationships seamless and effective. Never thought about texting your cli...
The Digital Salesperson: Dollars in your DMs: Part 1
June 01, 2021 09:00 - 28 minutes - 19.8 MBSend us a Text Message. What happens when someone makes a wishlist on your website? Signs up for your newsletter? Signs up for an account on your site with their email address? These are all integral digital touch points to convert a customer. Knowing how to use these touch points to your advantage to connect with the customer, see what they're interested in, and bring them back to your store or website will bring you higher sales and more satisfied customers. In the first half of this 2-pa...
Stealing the Show
May 25, 2021 09:00 - 32 minutes - 22.2 MBSend us a Text Message. Tradeshows have been canceled for over a year, but the wait is nearly over and the world is beginning to open back up. In this episode, we talk with CEOs Ben & Ross about the strategy they anticipate the jewelry industry to take as we re-enter normalcy and their recommended approach for retailers at these highly anticipated post-pandemic trade shows. Brought to you by: punchmark.com thesmitheegroup.com Sponsored by: theedgeforjewelers.com Send feedback or learn m...
Does It Work?: Digital Marketing
May 18, 2021 09:00 - 32 minutes - 22.5 MBSend us a Text Message. Targeted ads, stellar SEO, pay-per-click, and more: digital marketing is a booming industry because it's so effective. So what's the best strategy for you? Following up from last episode where we discussed the effectiveness of social ad campaigns, Katie Kinlaw, Punchmark's digital marketing manager, walks us through a case study on how a digital marketer might help you decide what's right for you. She looks at a more broad-scale approach to digital marketing and how ...
Does It Work?: Social Ads
May 11, 2021 09:00 - 37 minutes - 25.7 MBSend us a Text Message. You've read the studies and seen the numbers; digital marketing seems to work. But how do you know it'll be worth the investment for you, and not just that hippie eco-friendly toilet paper brand? In this case study, we look at the data to determine the effectiveness of social media advertising. Cody from the Smithee Group will take you beyond the numbers to look at the strategy and goals for long-term ROI. Brought to you by: punchmark.com thesmitheegroup.com Sponso...
Like, Comment, Subscribe
May 04, 2021 09:00 - 28 minutes - 19.6 MBSend us a Text Message. Boosting engagement and growing followers doesn't have a one-size-fits-all approach, which is why this episode is all about our favorite Instagram accounts and Facebook pages outside of the jewelry sphere. They may look very different from your social media accounts, but you can use the same tactics to achieve success on your own pages. Don't forget to like, comment, and subscribe! Brought to you by: punchmark.com thesmitheegroup.com Sponsored by: theedgeforjeweler...
How To Make a Stellar Website
April 29, 2021 09:00 - 27 minutes - 19.1 MBSend us a Text Message. The je-ne-sais-quoi factor of a good website is finally revealed. Join Katie and Summer as they discuss their favorite websites of all time and what gives these sites a competitive advantage by looking great and valuing the user experience above all else. Brought to you by: punchmark.com thesmitheegroup.com Sponsored by: theedgeforjewelers.com Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.c...
Reflections on the Jewelry Industry
April 22, 2021 09:00 - 31 minutes - 21.5 MBSend us a Text Message. To those not in the industry, the world of jewelry is a foreign land where they may only go once or twice a year at most. After a few years behind the scenes in the jewelry business, your hosts Mike and Katie from Punchmark and Cody from The Smithee Group have learned a thing or two. Join us as we reflect on our journeys into jewelry, what we've learned, and what we see for the future of the industry. Brought to you by: punchmark.com thesmitheegroup.com Sponsored b...
The Gen Z Consumer: Part 2
April 15, 2021 09:00 - 23 minutes - 16.3 MBSend us a Text Message. TikTok, Billie Eilish, VSCO, and the return of the scrunchie - who is Gen Z? These young people have just started arriving into adulthood, and they're making decisions very differently than previous generations. They rely on the advice of others, and of Google. In part two of this two-part episode, we chat with some Gen Z buyers about their style, their buying habits, and their relationship with fine jewelry. Brought to you by: punchmark.com thesmitheegroup.com Spo...
The Gen Z Consumer: Part 1
April 08, 2021 09:00 - 30 minutes - 20.8 MBSend us a Text Message. Who is Gen Z, and what are they looking for in the jewelry industry? Gen Z is typically defined as anyone born after 1997, or thereabouts. This young generation has just reached the point of having their own money and making their own buying decisions. They make up a huge sector of the market, and an even bigger sector of influence. They're tech-savvy and have shorter attention spans but enduring loyalty. In part one of this two-part episode, we talk about the defini...
The Top 10: 2021 Trends
April 01, 2021 09:00 - 29 minutes - 19.9 MBSend us a Text Message. We're not saying we can predict the future, but we've spotted 10 standout trends that we think we'll be seeing more of throughout the rest of the year and into 2022. From e-commerce best practices to digital marketing tactics and customer expectations, if you're looking to get ahead of the curve this is the place to start. Brought to you by: punchmark.com thesmitheegroup.com Sponsored by: podium.com/punchmark Send feedback or learn more about the podcast: punchma...
The Anatomy of a Website
March 25, 2021 09:00 - 37 minutes - 25.5 MBSend us a Text Message. Websites are becoming more complex every day; no longer static organisms, a dynamic, functional website is like a high-maintenance Pomeranian instead of a pet rock. Today's websites have a variety of important features that go beyond a header and footer. What do you need to include on your website to make it exciting? How can you draw customers in to an experience that they'll want to come back to again and again? This episode will cover the basic anatomy of a good e...
Lets Talk With: Small Town Jewelers ft. Meigs Jewelry ft. Minor's North Jewelry
March 18, 2021 09:00 - 52 minutes - 35.9 MBSend us a Text Message. The strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a shopper in your area, and the distance your customers will travel all matter when creating your business strategy. This episode features two jewelry store owners, Jeff from Miner's North & Todd from Meig's Jewelry, and we talk about their business strategies, ranging from adapting to their stores being shut down to in pe...
Lets Talk With: Small Town Jewelers
March 18, 2021 09:00 - 52 minutes - 35.9 MBThe strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a shopper in your area, and the distance your customers will travel all matter when creating your business strategy. This episode features two jewelry store owners, Jeff from Miner's North & Todd from Meig's Jewelry, and we talk about their business strategies, ranging from adapting to their stores being shut down to in person visits, what social ...
We Need To Talk (Online)
March 11, 2021 10:00 - 26 minutes - 18.6 MBSend us a Text Message. Social media marketing has become more important than eye contact and a firm handshake - but it's left us with so many questions. When to post? What to post? How often to post? Who to tag? How big of a budget should I have for digital marketing compared to traditional marketing? If you're feeling lost in the chaos of the internet, you're not alone. In this episode, we're here to share our tips and tricks for posting the most impactful content, best practices for high...
Let's Talk With: Ring Buyers
March 04, 2021 10:00 - 51 minutes - 35.1 MBSend us a Text Message. What's most important: a stellar in-store experience, the perfect ring, or an unparalleled online experience? We talk to recent ring buyers about their buying experience and what they care about most in their shopping experience. From ring sizing to wedding bands, we discuss how buying experiences and expectations have shifted and give advice on how retail jewelers can adapt their processes and priorities to build a devoted customer base. Brought to you by: punchmar...
Something Worth Sharing
February 25, 2021 05:00 - 19 minutes - 13.8 MBSend us a Text Message. Re-post it, re-tweet it, re-blog it! When something catches your eye, you can instantly share it with your audience on social media. Sharing is caring - and free marketing. So what makes some posts so share-worthy? Katie Kinlaw, Punchmark's Digital Marketing Manager, discusses some of her top picks for influential social media accounts within the fine jewelry sphere. Listen to discover what makes their content so shareable and their brands so enticing, from image qu...
404: Not Found
February 18, 2021 10:00 - 26 minutes - 18.5 MBSend us a Text Message. Everything is going smoothly - and then an email pops up on your phone in the middle of the night from a disgruntled customer saying they can't complete the checkout process. What do you do? This week's episode discusses this scenario and more website Q&A with Punchmark's CTO Bryan Cockerham and Associate Creative Director Sarah Weekes. They touch on everything from visual design to dealing with bugs, image compression, and what you need to know (and what you don't)...
Leading the Pack
February 11, 2021 10:00 - 32 minutes - 22.2 MBSend us a Text Message. Stepping up and becoming a leader requires fearlessness, integrity, and an entrepreneurial mindset. If you're already a successful business owner, you can probably recall the somewhat risky decisions you had to make, the hard jobs that only you could do, and the late-night conversations that left you inspired and hopeful. We speak with Ross Cockerham & Ben Smithee about their experience leading their company, and the influence they had on the Jewelry industry. They...
The Best 3 Changes to Keep in 2021
February 04, 2021 10:00 - 29 minutes - 20.5 MBSend us a Text Message. 2020 prompted a lot of changes in the way we sell and consume, from our coffees to our sneakers. Research predicts that many of the changes to a traditional retail method are here to stay. So how should you decide which of your changes to keep going forward and which ones to ditch the minute we can ditch the masks? Ross and Ben talk to us today about which changes are more likely to stick around and draw in a much younger, tech-savvy demographic. If you're looking ...
What Makes a Site Shine?
January 28, 2021 10:00 - 31 minutes - 21.3 MBSend us a Text Message. It's pretty easy to spot a good website design when you're on a site that feels and looks effortlessly clean and is easy to use, but it can be difficult to place your finger on exactly what details make it so nice to use. In this episode, we talk about our favorite websites in the fine jewelry industry and what sets them apart. From visual design to custom ring builders, we hope you find inspiration and gain some ideas for how to improve your own website. Brought ...
Digital Marketing in Your Pocket
January 21, 2021 10:00 - 27 minutes - 19.1 MBSend us a Text Message. Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a month, you can get your own personal marketing assistant who's available 24/7, posts everything to your social media accounts, and even calculates how well you posts do when you publish them in the morning versus the evening. Sound too good to be true? Hear us out. Digital marketing apps have exploded in prominence...
Introducing Season 2
January 14, 2021 10:00 - 26 minutes - 18.6 MBSend us a Text Message. Welcome back to Season 2 of In the Loupe, hosted by Punchmark and The Smithee Group. Guests, Katie and Cody, re-introduce the podcast (and mention why you might want to go back and listen to season 1 if you haven't already!). We get into a bit of birthday shenanigans and spill some secrets about what you're going to hear in season 2. From digital marketing to business leadership, we've got some gems for you. Brought to you by: punchmark.com thesmitheegroup.com Spon...
This Is In the Loupe
January 07, 2021 10:00 - 1 minute - 808 KBSend us a Text Message. In the Loupe is a weekly podcast that is dedicated to educating business owners on the latest tools and techniques that you need to be taking advantage of. Brought to you by Punchmark, the jewelry industry's leading website provider, and The Smithee Group, a digital growth agency. This is your one stop shop for not just surviving, but THRIVING in a digital age. We cover digital marketing techniques like SEO & SEM, Social Marketing advice to elevate your online pres...
The Best of the Rest - Season 1
December 10, 2020 10:00 - 1 hour - 47.7 MBSend us a Text Message. After each live show, the hosts would stay on a little longer after the episode ended and talk a little more casually about the episode's topic and their own personal feelings about it. These are the best snippets from each episode's post show from Season 1! In the Loupe is taking a short break, but we will be back with Season 2 in early January! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmar...
Season Wrap Up with Ben Smithee and Ross Cockerham
December 03, 2020 10:00 - 36 minutes - 25.4 MBSend us a Text Message. That's a wrap! Season 1 of the 'In the Loupe' podcast is coming to a close and we're looking back on some of the top moments from the season and answering your questions. We'll also give a teaser on what's to come in the next season, which you don't want to miss! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next e...
How to Arm Your Web Presence ft. AJS
November 19, 2020 10:00 - 35 minutes - 24.3 MBSend us a Text Message. Your website is the most important aspect of your web presence, serving as the centralized point for communication and shopping. Coordinating your business's messaging to pass through your website in strategic and dynamic ways is important when attempting to dominate the online space. This will be a live recording of the In the Loupe podcast, a podcast produced by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focu...
Is Facebook Listening to Me??
November 12, 2020 14:00 - 34 minutes - 23.7 MBSend us a Text Message. I said the word Keurig and now Facebook is showing me ads like crazy!' Does Facebook listen to your conversations to deliver better ad experiences? While we can't answer that, we can give you the inside scoop on social ads and how to thrive with Facebook and Instagram ads. Hear from Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) as they talk paid social strategy and what works and what doesn...
How to Build An Effective Google Ad Campaign
October 29, 2020 09:00 - 35 minutes - 24.5 MBNow that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like Google. Listen in as Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) talk through the pay-per-click model and search engine marketing and what you need to know to get started. Send feedback or learn more: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.c...
How to Build An Effective Google Ad Campaign
October 29, 2020 09:00 - 35 minutes - 24.5 MBSend us a Text Message. Now that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like Google. Listen in as Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) talk through the pay-per-click model and search engine marketing and what you need to know to get started. Send feedback or learn more about the podcast: punchmark.com/loupe Learn ab...
SEO: The Strategy to Drive More People to Your Website
October 15, 2020 09:00 - 37 minutes - 25.9 MBSend us a Text Message. You've revamped your website experience, but you need to make sure people discover it. Now we're talking SEO, or Search Engine Optimization. SEO helps to drive more viewers to your website, and in this episode Blake Smith (Media Strategist- The Smithee Group) and Bryan Cockerham (CTO & Partner- Punchmark) are telling you what you need to know to get there. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform:...
What to Focus on to Drive Online Conversions
October 01, 2020 09:00 - 38 minutes - 26.7 MBSend us a Text Message. We've said it before and we'll say it again: Your website is the most crucial tool when it comes to winning in the digital environment. So, how does it stack up? In this episode, Mike Burpoe (Lead UI/UX Designer- Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) are talking best practices when it comes to your website and what you need to focus on to drive conversions. Send feedback or learn more about the podcast: punchmark.com/loup...
How to Get Your Social Media Numbers to Reach New Heights!
September 17, 2020 09:00 - 36 minutes - 25 MBSend us a Text Message. You've become a pro at developing and posting great content on social. Now what? The key to driving social growth is inbound and outbound engagement! What does that mean? Tune in to find out as Erin Lashley (Brand Strategists- The Smithee Group) and Katie Kinlaw (Digital Marketing Manager - Punchmark) provide top strategies on how to maximize engagement on your profiles so your social numbers reach new heights! Send feedback or learn more about the podcast: punch...
How to Elevate Your Social Strategy for Success
September 03, 2020 10:00 - 35 minutes - 24.6 MBSend us a Text Message. 'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. This is the second half of a two-part episode that features Katie Kinlaw (Digital Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for suc...