In the Loupe artwork

In the Loupe

212 episodes - English - Latest episode: 7 days ago - ★★★★★ - 3 ratings

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

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Episodes

10 Summer Store Cleaning Tips // Diamond Diaries

August 15, 2023 07:00 - 51 minutes - 35.5 MB

Send us a Text Message. Ready to revamp your store and streamline your processes for the upcoming holiday season? Your journey starts with an insightful conversation with Alex Schlindwein of Diamond Diaries. Alongside our host, she reveals the critical importance of summer cleaning for retail stores, with a bonus of the top 10 tips to enhance efficiency and establish good habits. Uncover how consolidating duplicated customer accounts and cleaning up your marketing list can create a signific...

A Need for Speed

August 08, 2023 07:00 - 29 minutes - 20 MB

Send us a Text Message. Page speed for your website might not be the first thing you think of when it comes to optimizing your website for online performance, but I assure you... it matters more than you expect. Mobile Page Speed Score is one of the key factors that Google uses to rank your website. Punchmark is so excited to have finally cracked the... erm... code and figured out how to take our websites from a middling score of 30s and 40s to industry smashing 90s! These improvements di...

With Love from Antwerp, Why Every Jeweler Needs to Visit Belgium

August 01, 2023 07:00 - 1 hour - 41.8 MB

Send us a Text Message. Antwerp, Belgium, is the Diamond Capital of the World. Antwerp's intriguing lore, intoxicating mix of vibrant diamond markets, and the impressive security within the diamond district make it a trip to remember.  Michael speaks with Scott Stambaugh, of Stambaugh Jewelers, who has traveled to Antwerp over 30 times with IJO, as well as Erika Godfrey the organizer of the RJO Rock Tour. And that's not all. Mike speaks Ross Cockerham, CEO of Punchmark, who tells the stor...

Let's Talk With: Ring Buyers (Part 3)

July 25, 2023 07:00 - 31 minutes - 21.6 MB

Send us a Text Message. Your favorite episode theme is back, baby! We've gotten so much love from the first two ring-buyer interviews, we came back for a third one. What's the general approach to engagement ring buying from someone not within the jewelry industry? What do couples know about jewelry, and what misconceptions did they have before the process?  Mike spoke with two first time ring buyers in two different demographics to hear about their ring buying experiences. We hope this info...

The Intelligent Revolution: Unveiling the Power and Perils of Artificial Intelligence // Diamond Diaries

July 18, 2023 07:00 - 43 minutes - 30 MB

Send us a Text Message. Are you curious about how artificial intelligence is reshaping our lives? Want to know how businesses can tap into the potential of AI? Join us on the Loupe, where we have the pleasure of unpacking these subjects and more with Daniel Sirois, CPO & Co-Founder of Punchmark, and Alex Schlindwein, also known as Diamond Diaries. They'll help unravel the mysteries of AI, the impact it has on content creation, and how it's revolutionizing our workflows with the latest featu...

Stay In the Loupe!!

July 11, 2023 07:00 - 1 minute - 1.01 MB

Send us a Text Message. Get ready to unlock the strategies of the best in the business as we bring together an array of professionals from the jewelry industry. We bring on industry leaders, jewelry vendors, and more so you know what is developing around the nation. Looking for inspiration? Well, we've got you covered there too. Prepare to learn what's working from other retail jewelers as they share business strategies and trends, alongside Jewelry Organizations like RJO and IJO. So dust...

Navigating the World of Jewelry Retail: Tips, Tricks, and Insights from Three Punchmark Retailers

June 27, 2023 07:00 - 43 minutes - 30.1 MB

Send us a Text Message. Ever wondered how some jewelry stores stay thriving while others struggle? Join us in this episode as we talk to three successful Punchmark clients - Jesse Minor from Minor Jewelry, Anna Barnett from Barnett Jewelers, and Vincent Spilotro from Arezzo Jewelers - who share their retail strategies, current projects, and the secret sauce behind their flourishing businesses. Our guests discuss the vital role of jewelry organizations  in building invaluable connections an...

Stop Making These 10 Social Media Marketing Mistakes!! // Diamond Diaries

June 20, 2023 07:00 - 1 hour - 45.7 MB

Send us a Text Message. Whether it's Instagram, YouTube, TikTok, or LinkedIn, there are best practices for how to run your business's Instagram account. Posting at optimal times, replying to every comment, and taking great candid footage are all small parts of a larger strategy of engaging with customers to the point they decide to follow you for the long haul. And there are some... mistakes to avoid along the way. You don't want to miss this! Follow Alex on Instagram for more Retail Jewel...

What Led to the Creation of the Gellers' Blue Book; an Interview with David Geller

June 13, 2023 07:00 - 58 minutes - 40.2 MB

Send us a Text Message. Few things have a hold on the world of jewelry quite as great as The Geller Blue Book. More of a binder full of pricing menus, this understated guide details the pricing and costs of nearly every service a jewelry store can provide. If you aren't a retail jewelry store owner, you might not have ever heard of this book, but I promise you've probably been in a store that has, as nearly 50% of stores have a copy. Check out The Geller Blue Book: jewelerprofit.com This ...

What Led to the Creation of The Geller Blue Book; an Interview with David Geller

June 13, 2023 07:00 - 58 minutes - 40.2 MB

Few things have a hold on the world of jewelry quite as great as The Geller Blue Book. More of a binder full of pricing menus, this understated guide details the pricing and costs of nearly every service a jewelry store can provide. If you aren't a retail jewelry store owner, you might not have ever heard of this book, but I promise you've probably been in a store that has, as nearly 50% of stores have a copy. Check out The Geller Blue Book: jewelerprofit.com This episode's sponsor: rembra...

Finding Hidden Treasures: Exploring the Lucrative World of Estate Buying w/ National Rarities // Diamond Diaries

June 06, 2023 07:00 - 38 minutes - 26.2 MB

Send us a Text Message. Join us as we dive into the world of discovering hidden treasures, and unveiling the secrets of lucrative estate buying with the experts at National Rarities. We split this episode down into two parts, the first explaining the process of estate buying and marketing an event in your community, and the second hearing how a jewelry retail store runs their own estate buying sales at their retail location. If you are interested in hosting your own estate buying event a...

I Interviewed Jewelry Industry Leaders Ft. Clientbook, Edge Retail Academy, National Rarities, Classic Grown Diamonds, INOX

May 30, 2023 07:00 - 1 hour - 46.7 MB

Send us a Text Message. Enjoy this compilation of mini interviews I got to do with some Jewelry Industry leaders at the Punchmark Client Workshop.  Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

I Went to the Punchmark Workshop and All I Got Was This Podcast Episode

May 23, 2023 07:00 - 39 minutes - 27.3 MB

Send us a Text Message. Join Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the highly anticipated Punchmark Client Workshop, in Charlotte, NC. Follow me as I navigate the workshop's educational sessions, where passionate jewelry retailers come together to exchange ideas and take their online presence to the next level. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire...

Managing a Successful Jewelry E-Commerce Website // LIVE! // Diamond Diaries

May 16, 2023 07:00 - 45 minutes - 31 MB

Send us a Text Message. Coming to you LIVE from the 2023 Punchmark Client Workshop in Charlotte, NC! For the first time, Michael is joined by Alex, Diamond Diaries, in front of an audience of retail jewelers who traveled from around the US and Canada to learn about the latest in digital marketing and jewelry websites. Listen in as Michael and Alex discuss managing an e-commerce website, what processes you should have in place, and how to grow your online sales! Follow Alex on Instagram:...

The Heart of IJO - An Interview with Penny Palmer

May 09, 2023 07:00 - 32 minutes - 22.4 MB

Send us a Text Message. If you are a member of the Independent Jewelers Organization, commonly known as IJO, buying group, then you've probably had a conversation with Penny Palmer, Director of Member Services. She's responsible for introducing new potential members to the group, and upholding the exclusivity and integrity of the group. She's been with IJO for over 30 years, starting as a front desk secretary and moving her way up to where she is today as a Director. Learn about the found...

How AI Can Optimize Operations and Boost Growth

May 02, 2023 07:00 - 35 minutes - 24.4 MB

Send us a Text Message. In this episode, we dive into the world of Artificial Intelligence (AI) and its impact on small businesses' operations and growth. Our guest, Jiovan Melendez, Product Manager at Podium, shares insights on how companies can leverage AI technologies to streamline processes, reduce costs, and drive revenue growth. We discuss real-world examples of small businesses that have successfully integrated AI into their operations and the benefits they have seen. Additionally,...

The Newest Jewelry Publication - How We Made The "Vendor Vault"

April 25, 2023 07:00 - 36 minutes - 25.4 MB

Send us a Text Message. Publications used to be more common, however they've risen in scarcity as things have shifted to more digital approach in nearly every industry. However, their merits are hard to deny, especially as a way to connect with an audience outside of the comforts of a screen. And, after all, what's old is back in vogue!  Punchmark decided to create their own publication, the Vendor Vault, a "Zine" publication intended to showcase the incredible brands and vendors we partner...

How to Leverage a Funnel Approach to Marketing

April 18, 2023 07:00 - 46 minutes - 31.9 MB

Send us a Text Message. Welcome to the latest episode of In the Loupe, where we will be discussing the funnel approach in marketing. The funnel approach is a proven methodology used by businesses to convert prospects into customers. The process involves guiding potential customers through different stages of the buying journey, starting with awareness and ending with the final stage of purchase. We will dive into the different stages of the funnel approach, discussing how businesses can ut...

Growing Up In a Jewelry Store // Diamond Diaries

April 11, 2023 07:00 - 38 minutes - 26.6 MB

In the first installment with our recurring correspondent, Alex Schlindwein, Owner of Kiefer Jewelers & Top 20 under 40 of the jewelry industry in 2022, talks about what it was like growing up in a jewelry store, how her parents guided her without pressuring, and tips for other jewelers who might have kids of their own growing up in a jewelry store. Follow Alex on Instagram: instagram.com/_diamond_diaries_ Send feedback or learn more: punchmark.com/loupe Learn about Punchmark's website pla...

What's It Like Growing Up In a Jewelry Store? // Diamond Diaries

April 11, 2023 07:00 - 38 minutes - 26.6 MB

Send us a Text Message. In the first installment with our recurring correspondent, Alex Schlindwein, Owner of Kiefer Jewelers & Top 20 under 40 of the jewelry industry in 2022, talks about what it was like growing up in a jewelry store, how her parents guided her without pressuring, and tips for other jewelers who might have kids of their own growing up in a jewelry store. Follow Alex on Instagram: instagram.com/_diamond_diaries_ Send feedback or learn more about the podcast: punchmark.c...

How to Market Your Business Through Instagram in 2023

April 04, 2023 07:00 - 34 minutes - 23.5 MB

Send us a Text Message. With the continued growth and evolution of social media, it's more important than ever for businesses and brands to have a strong presence on Instagram. We'll be talking to industry experts who will share their tips and tricks for creating engaging content, building a community, and leveraging Instagram's features and tools to reach new customers and drive sales. You'll learn about the latest Instagram features and best practices for creating effective Instagram con...

Best In Class 2

March 28, 2023 07:00 - 40 minutes - 28.1 MB

Send us a Text Message. In Season 2 of In the Loupe, Gasper Spinosa. Sales Representative at Punchmark, joined Mike to talk about their favorite e-commerce website experiences. Gasper is back to talk through how to stand out in the e-commerce field, whether that means through unique product offerings, being over the top with your website design, or knowing your clientele. Sites we referenced in the episode: pitviper.com vadersvault.com shiro.studio huckberry.com Learn more about our spons...

Enhancing Your At-Home Shopping Experience with Augmented Reality ft. Kirin Sinha of Illumix

March 21, 2023 07:00 - 36 minutes - 24.9 MB

Send us a Text Message. The oft-repeated criticism of the e-commerce experience for jewelry is that its missing the tactile and personal feel a customer feels when you visit in-store. Augmented Reality (AR) might be the beginning of a solution for that, and Illumix is on the forefront of the push to bring the in-store try on experience to online. Kirin Sinha, Founder & CEO of Illumix, joins Michael to discuss their mission to bring AR to retail jewelers, how they got their start in the Di...

Breaking Down the Best - StockX

March 14, 2023 07:00 - 24 minutes - 17.1 MB

Send us a Text Message. In our newest recurring series, Michael takes a deep dive into what the best e-commerce websites are doing to really move the needle and elevate their game. Join Michael as he translates what these companies do in other luxury industries that can be leveraged on your own website. View the website I reviewed: stockx.com Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponso...

The 2023 TSG Marketing Guide

March 07, 2023 08:00 - 40 minutes - 27.8 MB

Send us a Text Message. The yearly guidebook written and released by The Smithee Group at the start of each year is your ultimate strategy guide for making 2023 your best year ever. They cover how to elevate your existing marketing with new styles, marketing channels you should be opening to find new customers, and industry trends they believe will be the next big thing. Download the latest TSG Marketing Guide: https://marketingguide.thesmitheegroup.com/ Send feedback or learn more about...

5 Things That Are Working Right Now In E-Commerce

February 28, 2023 08:00 - 38 minutes - 26.5 MB

Send us a Text Message. We spend a lot of time measuring results of a wide variety of different digital marketing techniques, and it shouldn't come as a surprise to hear that not everything is effective. Not only that, but digital marketing changes yearly, if not monthly, based on the small algorithm tweaks enacted on the various platforms available to retailers. Stuart Blessman, Director of Digital Marketing, outlines 5 things that are working (and 5 things that are NOT) in the digital mar...

I Went to RJO San Antonio and All I Got Was This Podcast Episode

February 21, 2023 08:00 - 32 minutes - 22.1 MB

Send us a Text Message. The first ever In the Loupe "audio-blog," Mike takes you, the listener, to RJO San Antonio with him to experience a jewelry show. Jewelry shows are a unique and interesting place, where business, socializing, good food, and a heck of a lot of jewelry mix to create an environment that can't exist elsewhere. We know not every listener was able to make it to this show, so we hope that this episode will help you feel like you were there right beside us! Send feedback o...

Design Updates for Online Jewelry Success

February 14, 2023 08:00 - 23 minutes - 16.4 MB

Send us a Text Message. Your website’s design is one of the first things a visitor notices about your jewelry store, but many websites are outdated. Punchmark’s Art Director Sarah Weekes joins In the Loupe to talk design trends, changes, and why a website redesign is so important for your store. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on ou...

Dazzling Diamonds for Mom ft. David Douglas Diamonds & Jewelry

February 07, 2023 08:00 - 34 minutes - 23.6 MB

Send us a Text Message. Doug Meadows, Owner of David Douglas Diamonds & Jewelry, says, "We deal with cold metal and hard stones, but it's the people that wear the jewelry that breathe life into the jewelry." When Doug lost his mom at a young age to cancer, he knew he wanted to find a special way to pay tribute to the important role she played in his life. He created "Dazzling Diamonds for Mom," a writing competition for Kindergarten through 5th graders in his local area where students wri...

Interview with Alex from Diamond Diaries

January 31, 2023 08:00 - 38 minutes - 26.6 MB

Send us a Text Message. While you might know Alex Hevia by her online moniker "Diamond Diaries," what is lesser known is that she also manages the online presence for her store, Kiefer Jewelers, where she continues to push the envelope in forms of marketing, social posts, and maintenance. At Punchmark we really value clients like this as it pushes us to keep up and adapt our platform to accommodate these new ideas. In this episode, Alex shares some of her best tips for listeners to start cr...

How You Should be Marketing Through Facebook in 2023

January 24, 2023 08:00 - 33 minutes - 23.2 MB

Send us a Text Message. A lot has changed since In the Loupe covered Facebook marketing in S1E10. Facebook became Meta, which we still refuse to refer to it as, and are focused more than ever on shopping for their platform. That should be good news for both retailers and shoppers, but it also mean the rules are more complex and important than ever before. Learn more about The Smithee Group: thesmitheegroup.com Send feedback or learn more about the podcast: punchmark.com/loupe Learn about...

What Actually Worked in Digital Marketing Last Year

January 17, 2023 08:00 - 32 minutes - 22.6 MB

Send us a Text Message. The marketing for your website can best be described as the type of fuel you put in your car. If you want performance, you'll need performance fuel! To get a little more information on how exactly to do this, Michael spoke with Hope and Stuart from the Punchmark Digital Marketing team to reflect on what's working for our clients this past year and what new strategies and channels they are focusing on now. Send feedback or learn more about the podcast: punchmark.com...

What We Are Most Looking Forward To in 2023

January 10, 2023 06:00 - 45 minutes - 31.2 MB

Send us a Text Message. We are back and there's so much to be excited about with in 2023! There are new trends to explore, new technology and social media to explore, and a NEW SEASON OF IN THE LOUPE!!! Join us as we get excited for what's in store for all of us this year! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast...

Wrapping Up 2022 - The Best Bits

December 20, 2022 10:00 - 34 minutes - 23.4 MB

Send us a Text Message. It's the end of Season 3! We will be off for the next two weeks, but to help ease the time apart, listen back on our favorite moments from the year! Thank you to all of our amazing guests, our sponsors, and YOU the listeners! See you in January! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@pun...

Fraud Protection Around the Holidays

December 13, 2022 10:00 - 32 minutes - 22.2 MB

Send us a Text Message. A majority of retailers make upwards of 70% of their online sales in November and December, which means the probability to encounter fraud around the holidays is the highest. It's not all faulty cards, or shady orders too! Some fraudsters have put as much time into attempting to scam you as you have trying to prevent them. Mike speaks with Faye from ClearSale to discuss how you can prevent your business this holiday season. Learn more about ClearSale: offer.clear.sa...

Merchandising and Displaying Your Jewelry In-Store and Online ft. Larry Johnson

December 06, 2022 10:00 - 57 minutes - 39.2 MB

Send us a Text Message. Larry Johnson is one of the most experienced jewelry showcase and display consultants in the industry. He’s worked with stores around the world, helping them increase profits and sales by keeping the customer in mind first.   Visit his website and download his free guide to Top 10 Gift Idea Concepts:  larryjohnsonconsulting.com/top-10-gift-idea-concept Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punc...

Putting the "Success" in Succession & Retirement Planning ft. Stephen Barnes

November 29, 2022 10:00 - 46 minutes - 31.8 MB

Send us a Text Message. "If you enjoy what you do, you'll never have to work a day in your life..." is how the saying goes. But anybody who has worked the holidays in retail understand that sometimes... work is work. We want you to feel prepared for when you start to truly consider retirement, which is why we brought Stephen Barnes on the podcast to discuss Succession & Retirement planning. There are a lot of decisions to be made, and we want you fully prepared for what is next, whether you...

How to Prep for Black Friday & Cyber Week 2022

November 15, 2022 10:00 - 35 minutes - 24.5 MB

Send us a Text Message. It's that crazy time of year again!! We want our listeners to push the needle this year, and that's why we have The Smithee Group back again to share how your store should be prepping for Black Friday & Cyber Week. We want you to have your sales on lock, your promotion material created, and your strategy thought through so that you feel confident going into the most important time of the year for your business. Learn more about Smiling Rocks: smilingrocks.com Send...

Next Generation Jewelers & Nerd Jewelry ft. Arezzo Jewelers

November 08, 2022 10:00 - 37 minutes - 26.1 MB

Send us a Text Message. It's no secret that retail jewelry owners tend to skew towards the older generations, which can feel intimidating for the few owners that are on the younger side. Vincent Spilotro, 2nd generation owner of Arezzo Jewelers is only 38 but has fast tracked his success by attending training sessions, finding mentors at jewelry shows, and continuing to ask questions and staying curious. Michael speaks with him to learn what he wished he had discovered earlier, what his hol...

Elevating Jewelry Vendors With the New Punchmark Vendor Portal

November 01, 2022 09:00 - 47 minutes - 32.8 MB

Send us a Text Message. Punchmark has been busily working on creating their next product, the Vendor Portal, which aims to provide a platform and content management system to Jewelry Vendors. It has been a massive undertaking the past few months, but a great case study on how to build a project, which is why Michael invited Aaron Plocharczyk, Lead Developer at Punchmark, to talk about the design and build process behind the Portal. We hope that this episode will provide a unique peak behind...

How to Host a Guys Night ft. INOX

October 25, 2022 09:00 - 32 minutes - 22.6 MB

Send us a Text Message. Male self-buyers are one of the prime target demographics for this upcoming holiday season for jewelers, which is why we are breaking down the best type of event to attractive these customers, the Guy's Night. Michael is joined by Sebastian and Cole from INOX to discuss how to host a successful Guy's Night, as well as some of the best ways to level up your displays to appeal to new shoppers this year. Learn more about INOX jewelry: inox-us.com Send feedback or lea...

Your Store Traffic Is Slowing Down, Now What?

October 18, 2022 09:00 - 29 minutes - 20.2 MB

Send us a Text Message. Store traffic can ebb and flow throughout the seasons and years. It can be exhilarating when traffic is up and your marketing efforts are paying off, just like it can be demoralizing when traffic is down and you feel like things aren't going according to plan. The Punchmark Marketing team is here to walk you through some strategies on how to get your traffic back on track. Learn more about Punchmark's Digital Marketing plans: punchmark.com/digital-marketing-program ...

102 Years of Excellence, Meet Ostbye ft. Craig MacBean

October 11, 2022 09:00 - 40 minutes - 28 MB

Send us a Text Message. A business doesn't stick around for over 100 years if they aren't doing things the right way. Craig MacBean is the 4th generation President of Ostbye, and shares some of the key differentiating factors when it comes to standing out in the crowd of bridal vendors, his views on lab-grown diamonds, and teases some new products that are going to be coming to a jewelry retailer near you! Learn More: ostbye.com Send feedback or learn more about the podcast: punchmark.co...

Making the World a Better Place One Smile at a Time: an Interview with Smiling Rocks

October 04, 2022 09:00 - 37 minutes - 25.7 MB

Send us a Text Message. Smiling Rocks are a new lab grown diamond & jewelry business with a focus on giving back. Their jewelry has been worn on the red carpet by celebrities and influencers, but the most beautiful part of their jewelry is the 3% of every purchase that goes to charity. CEO & Co-Founder Zulu Ghevriya created this business with environmental impact as a focus, and have made strides to minimize their footprint on the world, going so far as planting hundreds of thousands of tre...

A World of Jewelry In Your Pocket, Meet Virtual Diamond Boutique ft. Tanya Nisguretsky

September 27, 2022 09:00 - 32 minutes - 22.6 MB

Send us a Text Message. A background in retail jewelry is a great way to find out exactly what most irks a jeweler. One of those is ordering a specific piece for a customer, paying for shipping insurance, and building up the moment just for the customer to feel like it misses the mark and to having to send it back. Tanya Nisguretsky, CEO and Founder of Virtual Diamond Boutique, seeks to provide a solution and allow retailers to show customers the wide world of jewelry so that when a piece i...

It's Time to Talk About TikTok Marketing

September 20, 2022 09:00 - 30 minutes - 21.1 MB

Send us a Text Message. The fastest growing social media platform is made to feel authentic, unpolished, and fun. However, all of these adjectives contrast starkly with how many business owners try to portray themselves online. Most business owners want to be seen as professional, trust worthy, and intelligent, and it can be intimidating to let go and embrace the fun of making a TikTok! But don't worry, The Smithee Group team are here to give you some tips on how to start marketing in a dif...

Meet Edge Retail Academy ft. Sherry Smith

September 13, 2022 09:00 - 34 minutes - 23.5 MB

Send us a Text Message. Perhaps you are familiar with the phrase, "If it can't be measured, it doesn't matter"? Or maybe you've heard this one: "You can't fix what you can't measure." If either of these adages rings a bell, then you've probably also heard of the Edge Retail Academy and their tremendous work utilizing your POS data. We speak with Sherry Smith, Director of Business Development, about what KPIs should matter to every jeweler, and trends for the industry. This is not an episode...

In the Loupe Episode 100

September 06, 2022 09:00 - 40 minutes - 27.7 MB

Send us a Text Message. In the Loupe originally began under the name The Jeweler's Survival Kit, a podcast dedicated to coverage of the Pandemic's impact on the Jewelry Industry and how to adapt to an increasingly online retail space. We made the pivot towards e-commerce techniques, strategies, and tools, so that we could better educate jewelers and pull the industry forward. 100 Episodes later... and we still have more we want to share, and it wouldn't be possible without listeners like yo...

Made by Malyia ft. Malyia McNaughton

August 30, 2022 09:00 - 32 minutes - 22.7 MB

Send us a Text Message. Malyia McNaughton found her jewelry and lifestyle brand in 2014 to fill a gap in the market that she identified when she was searching out the perfect body chain for a music festival and came up empty. Rather than end her search there, she decided to try her hand at creating her own jewelry, which has grown from a small Etsy to eventually being worn by superstar Lizzo while hosting SNL! Malyia has grown with her business as well, and now serves on the board of direct...

Made by Malyia ft. Malyia McNaughton

August 30, 2022 09:00 - 32 minutes - 22.7 MB

Malyia McNaughton found her jewelry and lifestyle brand in 2014 to fill a gap in the market that she identified when she was searching out the perfect body chain for a music festival and came up empty. Rather than end her search there, she decided to try her hand at creating her own jewelry, which has grown from a small Etsy to eventually being worn by superstar Lizzo while hosting SNL! Malyia has grown with her business as well, and now serves on the board of directors of Black in Jewelry C...