In the Loupe
212 episodes - English - Latest episode: 7 days ago - ★★★★★ - 3 ratingsIn the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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Episodes
An Inside Look at Ostbye’s Acquisition of Victor Corporation with Craig Macbean
July 16, 2024 07:00 - 44 minutes - 30.3 MBSend us a Text Message. Mike sits down with Craig Macbean, President and fourth generation owner of jewelry powerhouse Ostbye to learn more their recent acquisition of Victor Corporation, a jewelry vendor that has been making jewelry since 1946. He discusses the timeline for the acquisition, why they made the move, and what it means for Ostbye customers. Learn more about our sponsor Podium: https://www.podium.com/loupe/ Send feedback or learn more about the podcast: punchmark.com/loupe ...
Innovation and Family Balance: A Conversation with Punchmark's Ross Cockerham
July 09, 2024 07:00 - 1 hour - 43.9 MBSend us a Text Message. Mike is joined by CEO of Punchmark, Ross Cockerham, to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family. We explore the importance of work-life balance, succession planning, and empowering team members to step into greater roles Learn more about our sponsor Podium: https://www.podium.com/loupe/ Send feedback or learn more about the podcast: punchmark.com/loupe...
From Vendor to Retailer: Cole Rowland's Journey in the Jewelry Industry
June 25, 2024 07:00 - 41 minutes - 28.4 MBSend us a Text Message. If you carry INOX Men's Jewelry, you've probably met Cole Rowland at a jewelry show, as he traveled to almost every jewelry show imaginable as a vendor for several years. However, when an interesting opportunity to step in as the next generation jeweler for Ware's Jewelry, he couldn't resist. Cole made the jump from vendor to retailer and shares some of the steepest hurdles, biggest differences, and favorite memories. Learn more about our sponsor Podium: https://w...
Omni-Channel Examples In Every Day Life
June 18, 2024 07:00 - 25 minutes - 17.6 MBSend us a Text Message. Omni-Channel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. At Punchmark, we are constantly encouraging our clients to integrate their online presence with their in-store ones, by integrating with their Point of Sale system, and ensuring their marketing is unified across all channels. Mike talks through a recent omni-channel exper...
Transforming Business with AI: From Tire Shops to Jewelry ft. Podium Co-Founder Dennis Steele
June 11, 2024 07:00 - 50 minutes - 34.6 MBSend us a Text Message. Ever wondered how to turn a small local business into an industry giant? Join Mike as he speaks with Dennis Steele, the Co-Founder of Podium, who shares the incredible transformation of his company from its modest beginnings. Discover the innovative strategies that helped Podium elevate businesses like Eric's father's tire shop by integrating cutting-edge technology into their review management systems. Dennis opens up about the early challenges, a pivotal meeting ...
Exclusive First Interview with AGS President, Alexis Padis
June 04, 2024 07:00 - 46 minutes - 32.1 MBSend us a Text Message. What does it take to lead one of the most respected organizations in the jewelry industry? Mike sits down with Alexis Padis, the newly appointed President of the American Gem Society (AGS) and a driving force behind Padis Jewelry in San Francisco. Alexis opens up about her unexpected journey from avoiding the family business to finding her passion when she sold her first engagement ring. Her story is one of transformation and innovation, and she's here to share how...
AI's Impact on Jewelry Design: Insights from Jewelers Advantage ft. Richard McCarthy & Jesse Korby
May 28, 2024 07:00 - 59 minutes - 41 MBSend us a Text Message. Michael sits down with the two minds behind Jeweler's Advantage, the AI Powered tool designed to help elevate jewelry stores to new heights. Their tool, AI CoPilot helps stores reach new markets, build a stronger brand, and, most excitingly, concept new custom jewelry designs in seconds rather than days. With the emerging tools that are AI driven, this conversation is an interesting check-in on where the current standings are, as well as a teaser of the innovation ...
AI's Impact on Jewelry Design: Insights from Jeweler's Advantage ft. Richard McCarthy & Jesse Korby
May 28, 2024 07:00 - 59 minutes - 41 MBSend us a Text Message. Michael sits down with the two minds behind Jeweler's Advantage, the AI Powered tool designed to help elevate jewelry stores to new heights. Their tool, AI CoPilot helps stores reach new markets, build a stronger brand, and, most excitingly, concept new custom jewelry designs in seconds rather than days. With the emerging tools that are AI driven, this conversation is an interesting check-in on where the current standings are, as well as a teaser of the innovation ...
Shaping the Future of Jewelry: an Interview with RJO's Leadership Team
May 21, 2024 07:00 - 53 minutes - 36.8 MBSend us a Text Message. The winds of change are blowing through the corridors of family-owned jewelry businesses. Mike spoke with 3 members of the RJO Board about where RJO is headed and what topics are of greatest importance to them. Mike was joined by: RJO Board of Directors Joe Schiavone, Z’s Fine Jewelry (Peoria, AZ) RJO Merchandise Review Committee Joanna Gruver, Jo & Co Jewelers (Wirtz, VA) RJO Next Gen Advisory Board Jason Baide, Gem Gallery (Bozeman, MT) Together with the RJO l...
LIVE: Next Generation Jewelry Retailer Roundtable ft. Fall's Jewelers & Kiefer Jewelers
May 14, 2024 07:00 - 1 hour - 42.4 MBSend us a Text Message. This episode was recorded LIVE from the 3rd Annual Punchmark Client Workshop in Charlotte, NC! Mike was join by Alex Schlindwein (also known as Diamond Diaries) of Kiefer Jewelers, and Caleb Falls from Fall's Jewelers, two Next Generation Jewelers for a retailer roundtable! They talk through their views on jewelry trends, how they balance working with their parents, and the tradeoffs of stocking branded vs un-branded jewelry. Visit the guest's websites! https://www...
I Went to the THIRD Punchmark Client Workshop and All I Got Was This Podcast Episode
May 07, 2024 07:00 - 26 minutes - 18.4 MBSend us a Text Message. Join Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the THIRD annual Punchmark Client Workshop, in Charlotte, NC. He shares what goes into organizing an educational summit for 35 clients, 8 sponsors, and 20 Punchmark Team members. It's a lot of fun every year, and we are already planning the next one, so mark your calendar for the end of April 2025! Send feedback or learn more about the podcast: punchmark.com/loupe Learn abo...
Coming Soon on In the Loupe!
April 30, 2024 11:00 - 6 minutes - 4.28 MBSend us a Text Message. Mike is away at the 3rd Annual Punchmark Client Workshop and teases a few upcoming episodes he is excited about! See you next week! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Mastering Instagram and Digital Presence with Savannah Kell
April 23, 2024 07:00 - 26 minutes - 18.3 MBSend us a Text Message. Mike meets with Savannah Kell, Junior Designer at Punchmark, to talk about everything she's done to renovate the Punchmark Instagram account, what goes into managing an account sustainably, and the differences in approach for a B2B account versus a B2C account. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next epis...
The Jeweler's Touch: Custom Jewelry Design and Content Creation ft. Jack Custom Jewelry
April 16, 2024 07:00 - 49 minutes - 33.8 MBSend us a Text Message. Kevin Jack, the creator behind Jack Custom Jewelry on social media, is known for his mesmerizing time-lapse social media showcases. From snowflake ring designs to dragons that will wrap themselves around your finger, Kevin's designs in CAD are inspiring. Mike spoke with Kevin to learn about how he got his start in custom jewelry design, his advice for others trying to learn CAD, and common pitfalls jewelry designers might encounter when designing jewelry to be worn....
The AI Digital Sorting Hat ft. Daniel Sirois
April 09, 2024 07:00 - 41 minutes - 28.3 MBSend us a Text Message. Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development. We talk about Punchmark's new Creative Strategy Assessment and how it provides unique insights into your business based on the results collected from the hundreds of active jewelry retailers Punchmark ...
The Digital Sorting Hat ft. Daniel Sirois
April 09, 2024 07:00 - 41 minutes - 28.3 MBSend us a Text Message. Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development. We talk about Punchmark's new Creative Strategy Assessment and how it provides unique insights into your business based on the results collected from the hundreds of active jewelry retailers Punchmark ...
Telling Time: The Art of Luxury Watch Photography ft. Coe Group
April 02, 2024 07:00 - 1 hour - 41.6 MBSend us a Text Message. Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group. We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the luxury and craftsmanship distinctive to these miniature masterpieces. Watches are more than mere timekeepers; they're mementos with stories t...
Breaking Down the Best - Huckberry
March 26, 2024 07:00 - 29 minutes - 20.1 MBWhether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry ...
The Art of Storytelling // Breaking Down the Best - Huckberry
March 26, 2024 07:00 - 29 minutes - 20.1 MBSend us a Text Message. Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tact...
SEO Strategies and Google's SEO Starter Guide Explained: Mastering the Art of Digital Visibility
March 19, 2024 07:00 - 43 minutes - 29.6 MBSend us a Text Message. Ever wonder why some websites rank higher than others, or how to make your site the jewel in Google's crown? Michael and Stuart unravel the mysteries of search engine optimization in a candid chat about Google's latest SEO Starter Guide. We're not just rehashing the same old keywords tactics; we are talking about the current state of Search Engine Optimization and what has changed since the last time we spoke about it. And Spoilers: it's a LOT. Learn more about our...
From Intern to VP: Navigating Marketing and Leadership with Nikia Levesque of Day's Jewelers
March 12, 2024 11:00 - 45 minutes - 31.1 MBSend us a Text Message. A NOTE FROM MIKE: In the introduction of this episode, Michael mistakenly states Day's Jewelers have 10 locations. At the time of publishing this episode, they have 8 active locations. Nikia Levesque, VP of Marketing at Day's Jewelers, joins Michael for a chat that traces her ascent from intern to VP of Marketing and delves into her latest leadership venture with the WJA Foundation. We talk about her membership in the 20 Under 40 list, as well as some of the hurd...
Why Every Tradeshow Attendee Should Make Time for Education ft. Penny Palmer
March 05, 2024 08:00 - 44 minutes - 30.4 MBSend us a Text Message. The first half of Trade Show Season concludes with IJO Dallas, and Mike speaks with Penny Palmer, Director of Member Services at IJO, to talk about the new vendors that have been added, the highlights of the event location, and some of the exciting educational sessions that will be taking place! And if you've got children traveling with you, make sure you bring them to the show for the opportunity to help foster a future love of jewelry (and let them pick out a piece...
Behind the Sparkle: Sara Schoenlank's Journey in High Jewelry Design at Tiffany & Co
February 27, 2024 08:00 - 28 minutes - 19.7 MBSend us a Text Message. Step into the sparkling world of Tiffany & Co. with Sara Schoenlank, a Jewelry Designer on the High Jewelry team. High Jewelry is characterized as being the crème de la crème in the luxury world, using the most perfect precious stones possible and pushing the art of jewelry to new heights at every turn. Our conversation with Sara is a journey through her personal evolution from art school, interning in Italy under a master goldsmith, to now designing in the high jew...
The Bold Leap to Jewelry Retail Expansion // Diamond Diaries
February 20, 2024 08:00 - 36 minutes - 25.1 MBSend us a Text Message. Mike is joined by Alex Schlindwein, also known as Diamond Diaries, to discuss her recent decision to expand one of their retail locations to include an adjacent building. This decision is one that many successful jewelers have needed to make and it comes with a whole host of difficult subsequent decisions such as handling existing tenants, renovating the space, and the design for a "monument sign". We hope to have this be a recurring story that In the Loupe listen...
The "20 under 40" Rising Stars Transforming the Jewelry Industry ft. Jewelers of America
February 13, 2024 08:00 - 41 minutes - 28.4 MBSend us a Text Message. Join the celebration of innovation and leadership as Michael is joined by Amanda Gizzi of Jewelers of America, to tease the "20 under 40" list, spotlighting those who are pushing the Jewelry Industry forward. Tune in to learn the ways Jewelers of America, National Jeweler, and Diamond Council of America amplify consumer confidence and industry growth, how to nominate members for the 20 Under 40 list, and celebrate past members of the list and where they are today! ...
The Brilliance of a Diamond Marketplace ft. Nivoda
February 06, 2024 08:00 - 27 minutes - 18.6 MBSend us a Text Message. Get ready to unveil the future of diamond retail with Andre from Nivoda, as he sheds light on an app that's changing the game for jewelers everywhere. Nivoda's diamond marketplace makes it easy for retailers to find the perfect stone for a customer in real time, with millions of diamonds able to be sorted by size, shape, quality, Lab or Natural, and more specifications from the convenience of a mobile or tablet device. Andre also sheds light on their methods of comm...
Crafting Elegance: Inside the World of a Concierge Jeweler ft. Paige the Jeweler
January 30, 2024 08:00 - 40 minutes - 27.5 MBSend us a Text Message. Michael sits down to speak with Paige the Jeweler, a concierge jeweler who works one on one with her clients to bring their imagination to life! We discuss the process of meeting with a client over coffee to discuss their ideas and the subsequent steps that follow before delivery of a custom ring or other piece of jewelry. We also talk about Paige's experience working in retail and how the development of those soft skills have set her up for success as a concierge j...
Crafting Elegance: Inside the World of a Concierge Jeweler
January 30, 2024 08:00 - 40 minutes - 27.5 MBMichael sits down to speak with Paige the Jeweler, a concierge jeweler who works one on one with her clients to bring their imagination to life! We discuss the process of meeting with a client over coffee to discuss their ideas and the subsequent steps that follow before delivery of a custom ring or other piece of jewelry. We also talk about Paige's experience working in retail and how the development of those soft skills have set her up for success as a concierge jeweler! Follow Paige on ...
How to Prep for a Tradeshow with Trevor from Leitzel's Jewelry
January 23, 2024 08:00 - 33 minutes - 23.2 MBSend us a Text Message. Mike sits down with Trevor from Leitzel's Jewelry, to discuss his preparation for the RJO Palm Springs trade show. Which vendors is he most excited to sit with, how does he plan for show days, and his approach to staying in the venue hotel or elsewhere. Most importantly, we talk about about what Trevor hopes to get out of his visit to the RJO show, and the "holes" in his display case he anticipates filling with vendor jewelry based on this past year's holiday trends...
Treasures and Trends: A Wild Year for National Rarities
January 16, 2024 08:00 - 42 minutes - 29.2 MBSend us a Text Message. Michael follows up with Justin VanMatre of National Rarities to unpack a year of unprecedented growth and treasure hunting by hitting the sweet spot with Independent Jewelry stores through their estate buying events. We also run through a session of "Would You Buy This?", putting Justin’s expertise to the test with one-of-a-kind items that might just cross their path. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's web...
Decoding the Modern Consumer Journey in Jewelry Sales with Stuart Blessman
January 09, 2024 08:00 - 40 minutes - 28.1 MBSend us a Text Message. Regardless of if a shopper starts online or walking the sidewalk in front of your store, the path to purchase is as unique as the pieces themselves. This week's conversation illuminates the diverse ways consumers shop for everything from engagement rings to casual accessories. We dissect the importance of not just catering to high-ticket items but also embracing the varied desires of a broader clientele. By balancing in-person consultations with digital exploration, ...
What 2024 Is Gonna Look Like
January 02, 2024 08:00 - 41 minutes - 28.7 MBSend us a Text Message. We're setting our sights on the latest technological advancements and decoding the secrets of successful digital marketing for jewelers. Michael sets up what Season 5 of In the Loupe will look like as well as teases a few of the episodes he is most interested in sharing. In the second half of the show, he is joined by Ross Cockerham, CEO & Co-Founder of Punchmark, to talk about what he is most excited about personally this upcoming year. Learn more about National Ra...
Wrapping Up 2023 - The Best Bits
December 19, 2023 08:00 - 31 minutes - 21.9 MBSend us a Text Message. It's the final episode of Season 4! Which means another Best Bits episode! In this wrap up, we covered highlights from: S4 E33 -Exclusive First Interview with IJO’s New President, Stephen Barnes S4E23 -What Led to the Creation of the Geller’s Blue Book; an Interview with David Geller S4 E24 - Stop Making These 10 Social Media Marketing Mistakes!! // Diamond Diaries S4E5 - Dazzling Diamonds for Mom ft. David Douglas Diamonds & Jewelry S4E7 - I Went to RJO San Antoni...
Holiday Retailer Roundtable ft. Sundance Jewelers & Arezzo Jewelers
December 12, 2023 14:00 - 29 minutes - 20 MBSend us a Text Message. It's the busy time of the year, but that's not stopping us from talking with jewelers in the middle of making their holiday sales. We compare Black Friday performances, early December Sales, and if they open the days between Christmas and New Years. This is the penultimate episode for Season 4, so sit back and enjoy! Thank you to our guests: https://www.sundancejewelers.com/ https://www.arezzojewelers.com/ Send feedback or learn more about the podcast: punchm...
The Art of Crafting, and Improving, Punchmark's Vendor Vault
December 05, 2023 08:00 - 40 minutes - 27.9 MBSend us a Text Message. This is the follow up episode to S4 E16, where we discussed the creation process (and mistakes) of our new publication, the Vendor Vault. Now, after the completion of our 3rd issue of the Vendor Vault, Sarah Weekes, Art Director at Punchmark, Savannah Kell, Junior Designer at Punchmark, joins Mike to talk about the things we improved, how we keep innovating, and what is coming in future issues! Read the Vendor Vault here: https://issuu.com/punchmark/docs/vendor_vau...
Reimagining Employee Recognition // Diamond Diaries
November 28, 2023 08:00 - 45 minutes - 31.2 MBSend us a Text Message. Let's do employee recognition differently this year, and learn how our guest, Alex Schlindwein also known as Diamond Diaries, celebrates with the employees at Kiefer Jewelers at the annual Kiefer Conclave. We go in-depth on the annual event that masterfully blends team-building activities, training, and celebration of hard work. We discuss employee recognition, the art of public speaking, and Longevity Pins, and how these can come together to motivate your team as t...
Dazzling the World Through Lab-Grown Diamonds with Zulu Ghevriya, CEO of Smiling Rocks
November 21, 2023 08:00 - 33 minutes - 22.9 MBSend us a Text Message. This episode is the follow up to S3 E37 of In the Loupe where we first interviewed Zulu about Smiling Rocks. Ever wondered how a company can make a difference? Zulu Ghevriya, CEO and Co-Founder of Smiling Rocks, gives us a fascinating glimpse into the heart of Smiling Rocks, a brand that isn’t just about adding sparkle to your fashion statement but also making a difference in the world. From navigating new markets and collaborations with retail partners to their ins...
Exploring Custom Jewelry Design and Technology ft. Matthew Ego from Guild and Facet
November 14, 2023 08:00 - 38 minutes - 26.6 MBSend us a Text Message. Our guest this week is Matthew Ego, CEO & Founder of the forward-thinking Guild and Facet, a renowned white label jewelry manufacturing company. He delves into the world of jewelry customization where Guild and Facet is making a mark, not necessarily through brand name, but through their commitment to exceptional customer service, incredible design, and commitment to leaning into burgeoning technologies. Matthew also recounts some of the most unforgettable custom je...
Unearthing the Journey of Gemstones with Gem Legacy ft. Rachel Merisheki
November 07, 2023 08:00 - 42 minutes - 29.4 MBSend us a Text Message. Have you ever wondered about the journey a gemstone makes before it adorns your favorite jewelry piece? Our guest, Rachel Merisheki from Gem Legacy, joins us to peel back the curtain on the world of East African gemstone mining. Highlighting her deep-rooted connection to the jewelry industry, Rachel shares the inspiring birth story of Gem Legacy, a non-profit that's empowering the backbone of the gemstone industry - the local miners. Learn more about Gem Legacy's no...
Unearthing the Journey of Gemstones with Rachel Mersecki, Gem Legacy
November 07, 2023 08:00 - 42 minutes - 29.4 MBHave you ever wondered about the journey a gemstone makes before it adorns your favorite jewelry piece? Our guest, Rachel Merisheki from Gem Legacy, joins us to peel back the curtain on the world of East African gemstone mining. Highlighting her deep-rooted connection to the jewelry industry, Rachel shares the inspiring birth story of Gem Legacy, a non-profit that's empowering the backbone of the gemstone industry - the local miners. Learn more about Gem Legacy's not-for-profit efforts: gem...
Black Friday Prep with Stuart Blessman
October 31, 2023 07:00 - 33 minutes - 23.3 MBSend us a Text Message. Get ready for Black Friday and this holiday season, with our special guest, Stuart Blessman, Director of Digital Marketing at Punchmark. We've packed this episode with loads of practical advice on how to ride the wave of the biggest shopping season of the year, especially with the evolving trends that are seeing more and more customers favor the omni-channel solution. Stuart also sheds light on how to utilize the power of platforms like Google and Facebook in order...
Everything That's Changed Since Last Year ft. Ostbye
October 24, 2023 07:00 - 40 minutes - 28.1 MBSend us a Text Message. Mike is joined by our most requested guest from Season 3, Craig MacBean, the President and Leader of Ostbye, one of the most influential and trend setting vendors in the Jewelry Industry. Together, they discuss everything that has changed since last year, what trends they have seen in orders and sell-through, as well as what didn't perform as expected. Craig also teases some future project's Ostbye will be working on for next year, so stay tuned until the end of the...
Breaking Down the Best - Nike
October 10, 2023 07:00 - 31 minutes - 21.6 MBSend us a Text Message. This episode of In the Loupe unboxes the strategy behind Nike's multi-brand approach and their innovative website. We take a deep look at the often-overlooked elements, such as website footer optimization and image consistency that have significantly contributed to Nike's e-commerce triumph. Check out their website: nike.com Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about s...
A Masterclass on Email Marketing with Stuart Blessman
October 03, 2023 07:00 - 30 minutes - 21.3 MBSend us a Text Message. Ready to amp up your email marketing game? We've got Stuart Blessman, Director of Digital Marketing at Punchmark, sharing the nitty-gritty of email marketing and how it's evolved in recent years. From the right amount of emails to leveraging sequences, Stuart guides us through the digital marketing labyrinth. We take an in-depth tour of email marketing platforms such as Constant Contact, Active Campaign, Campaign Monitor, Mailchimp, and Klaviyo. Stuart reveals how ...
The Website Facelift // Diamond Diaries
September 26, 2023 07:00 - 42 minutes - 29.3 MBSend us a Text Message. Who said building a jewelry website has to be a daunting task? Mike is joined by Alex, Diamond Diaries, to discuss her recent website rebuild process and the steps required to revamp her website, as well as WHY she redid her website now of all times. We also take a critical look at the importance of promptness in the digital age, and why having your ducks in a row before holiday season can pay off massively. We hope that hearing about the facelift process of someo...
I Tried Every Vertical Video Platform So You Don't Have To (TikTok, YouTube Shorts, Instagram Reels)
September 19, 2023 07:00 - 34 minutes - 23.7 MBSend us a Text Message. Are you ready to unlock the world of vertical video content? Join me as we delve into the intricacies of Instagram Reels, YouTube Shorts, and TikTok, the leading platforms that have revolutionized the era of vertical video content. You'll take away valuable insights as we dissect the strengths, weaknesses, and my personal experiences with each platform. I'll guide you through their unique content limits, diverse audio options, and the specific audience they attract, ...
60% Off the Store Sales ft. James Porte
September 12, 2023 07:00 - 33 minutes - 22.9 MBSend us a Text Message. Imagine transforming your jewelry store's old inventory into cold, hard cash. With us today is James Porte from Porte Marketing, who offers to reveal the potent role of flash sales and limited time offers for effective inventory management. By employing strategic flash sales, he highlights how your store can improve its cash flow, attract more customers, and raise impressive funds quickly. Deep dive into the various types of flash sales and learn how to implement the...
What Goes Into Starting Your Own Jewelry Line ft. Birthright Foundry
September 05, 2023 07:00 - 41 minutes - 28.3 MBSend us a Text Message. Join me as I sit down with the inspiring Constance Palamalu, the creative genius behind the high-end jewelry brand, Birthright Foundry. Drawing from her rich Samoan heritage, Constance has successfully carved out a unique space for herself in the world of fine jewelry. We chat about her innovative design process, the fascinating journey of selling her most high-profile piece to date, and the special experience of working with celebrities. Constance's story of embraci...
Exclusive First Interview with IJO's New President, Stephen Barnes
August 29, 2023 07:00 - 57 minutes - 39.8 MBSend us a Text Message. In the Loupe EXCLUSIVE In his first interview as acting President of IJO, Stephen Barnes opens up about his vision for IJO and what being president means to him. Michael was honored to sit down for an in-depth conversation with Stephen and ask all of the burning questions related to his new position, including what he will prioritize in the short term, how he plans to foster deeper relationships between retailers and vendors, his vision for activating the next gen...
Digital Accessibility and Your Website ft. AccessiBe
August 22, 2023 07:00 - 24 minutes - 17 MBSend us a Text Message. If you have a website, it's important for you to understand what the Americans Disabilities Act (ADA) means for you. Delve into the world ADA compliance for websites, joined by the experts from AccessiBe, Punchmark's new ADA compliance partners. From understanding the legal landscape to practical implementation, our conversation sheds light on the importance of web accessibility and how AccessiBe's innovative Accessibility Widget can empower businesses to create tr...