#12: Has Customer Experience Changed Over Time? (Ellie Mirman, Crayon)
In The Know - A Dispatch Podcast
English - April 24, 2017 15:18 - 33 minutes - 45.8 MB - ★★★★★ - 1 ratingBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Has customer experience changed over time?
In this episode, we're interviewing Ellie Mirman (https://twitter.com/ellieeille), the CMO at Crayon (https://www.crayon.co) - the market and competitive intelligence company that provides strategic insights and inspiration for marketers.
Prior to Crayon, she was the VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO.
In today's episode, we'll discuss:
1. How HubSpot demonstrated their commitment to customer experience.
2. If customer experience means something different from industry to industry.
3. If the customer experience mindset has changed over the past decade.
How to spread the love:
Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)
Music: www.bensound.com & www.jamendo.com