Have you ever considered hiring a customer to better improve your product?

In this episode, we're interviewing Jeff Avallon(www.linkedin.com/in/jeffavallon), VP of Business Development at IdeaPaint (www.ideapaint.com) - a high-performing dry erase paint that provides people with the space to fully explore their big ideas. This revolutionary product is fundamentally improving the way people work, which is why we're thrilled to speak with Jeff.

In today's episode, we'll explore how Jeff and his team have used the customer in three separate scenarios to create three separate products:

1. The IdeaPaint Magnetic Portfolio
2. The Bounce App
3. Their Mobile Product Line

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Music: www.bensound.com & www.jamendo.com

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