Unless you tell your customer exactly what to do, they will do nothing. That's why creating a clear Call-to-Action is imperative for your business and your customer. 

In episode 5, Certified Storybrand Guide Josh Cantrell walks us through how to create CTA's that guide our customers along a natural path to doing business with us. And we discover tips on how to sell without being a "salesperson".

Visit www.backroad-productions.com/05cantrell to watch the interview video