How to Price Your Products and Services: Pricing & Positioning with Paul Klein

Why you have to check out today’s podcast:  Learn about Paul’s ‘3 Pillars Of Revenue Generation’ to help you avoid underpricing your service  Discover why you should charge clients more than you think you’re worth  Learn how to price your service premium without getting objections 

Paul Klein is a Business Scaling + Pricing Strategy Consultant for Existing (and Aspiring!) Business Coaches & Consultants.  

In this episode, Paul shares how he helps clients charge what they truly worth, diving into an in-depth discussion on pricing strategies, how to set up long term pricing and positioning and a discussion on why your willingness to lose a deal is key to get your price. 

 

“Your client is saying to you that you ‘never’ negotiate. That means two things to me – you positioned yourself to command that greater value, and you’re not wavering on your value.”

– Paul Klein 

 

 

Get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course at https://www.championsofvalue.com  

 

 

Topics Covered: 

 

01:15 – The government job he had and what it was like

03:14 – How he got started in Pricing 

04:47 – An analogy of Pricing through Sports 

06:04 – Why he named his podcast as Pricing Is Positioning 

08:16 – Why solopreneurs tend to underprice themselves 

11:48 – What does it mean when your client tells you you never negotiate 

13:26 – Why it is hard to do value-based pricing 

16:39 – Why is the willingness to losing a deal a key for a solopreneur to get his price 

20:07 – How not to look desperate to close a deal 

22:01 – How he got his Fortune 500 client 

 

Key Takeaways: 

“You have to provide the value and there are three parts to every brand, a visual identity, verbal identity, and valued identity. And if all three of those things aren’t in direct correlation with each other, it’s not gonna work.” – Paul Klein 

 

“Be all in. If you don’t value your services and your products, neither will the market and you’ve got to believe in it first before anybody else will ever pay you for.” – Paul Klein  

 

“Would you rather have four quarters or a hundred pennies so you could serve a hundred people or you could have four big fish? I’d rather have the four big fish.” – Paul Klein 

 

“I think you have to be, whenever you make a pivot or whether you’ve already made a pivot, you to have three pillars of revenue for every successful solopreneur consulting business.”- Paul Klein 

 

People / Resources Mentioned:  

Ron Baker  Blair Enns  Alan Weiss  Neiman Marcus  Walmart  Yum! Brands  Target  KFC  Cracker Barrel  J.C. Penney  Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns 

 

Connect with Paul Klein: 

Pricing Is Positioning Podcast  PaulKlein.net   LinkedIn   Twitter  Instagram   YouTube 

 

Connect with Mark Stiving:    

Email: [email protected] LinkedIn Twitter https://www.championsofvalue.com