Impact Pricing
596 episodes - English - Latest episode: 4 days ago - ★★★★★ - 44 ratingsThe Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
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Episodes
Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu
April 22, 2024 10:00 - 28 minutes - 23.1 MBStephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, emphasizing a value-first approach to pricing strategies. Why you have to check out today’s podcast: Learn the significance of focusing on...
Blogcast: Your Inward Focus Causes Horrible Decisions
April 19, 2024 10:00 - 3 minutes - 4.93 MBThis is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-inward-focus-causes-horrible-decisions/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Price Justification Techniques: Building Confidence in Sales with Mike Bosworth
April 15, 2024 10:00 - 26 minutes - 21.4 MBMike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniques to hold prices. Why you have to check out today’s podcast: Learn about the concept of "buying vision" and help your customers recognize the value of your product or service Learn how to stand firm against pricing pressure and maintain your desired price Discover how to effectivel...
Blogcast: Fear Stymies Your Growth
April 12, 2024 10:00 - 3 minutes - 4.44 MBThis is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/fear-stymies-your-growth/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard
April 08, 2024 10:00 - 33 minutes - 26.7 MBJoe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients. In this episode Joe shares strategies for Infusing feelings and solutions into your pricing models that drive people's buying decisions. Why you have to ...
Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts
April 05, 2024 10:00 - 2 minutes - 3.74 MBThis is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stopping-one-of-your-biggest-revenue-leaks-discounts/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
The Collaborative Approach to Value Selling with Steve Laborda
April 01, 2024 10:00 - 30 minutes - 24.4 MBSteve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and developing the competencies of the commercial people through customer orientation and commercial excellence. In this episode, Steve delves into the intricate blend of art and science involved in the sales process. He emphasizes the importance of incorporating intangibles alongside hard facts, highli...
Blogcast: Proven Value
March 29, 2024 10:00 - 2 minutes - 2.81 MBThis is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-game-changer/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'
March 27, 2024 10:00 - 2 minutes - 3.51 MBThis one is the 8 of Clubs from the Impact Pricing card deck. Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what a customer is willing to pay. Got it, so we're all in agreement. Now, let's talk about the word markup. Markup is defined as, tell me what my costs are, how much do I need to mark that up in order to get the margins that I want? So a markup is by definition cost-plus. Well, it's cost-tim...
Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter
March 25, 2024 10:00 - 26 minutes - 21.1 MBGeraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work. Why you have to check out today’s podcast: Discover how accountants can increase their earnings while reducing their workload Learn to craft your message to highlight the value you offer, r...
Blogcast: To Discount or Not to Discount
March 22, 2024 10:00 - 2 minutes - 3.35 MBThis is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-discount/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
March 20, 2024 10:00 - 2 minutes - 3.17 MBThis one is the 8 of Diamonds from the Impact Pricing card deck. Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive perceptions. They could be negative perceptions. And when I say every time, it's not only salespeople making sales calls. It's when they read our marketing messages. It's when they receive our invoices. It's when they call our customer support or custo...
Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc
March 18, 2024 10:00 - 29 minutes - 24 MBRobert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market corporate and private equity portfolio (PE) clients in diverse industry verticals. In this episode, Robert shares the key to succeeding as a pricing practitioner: nurturing curiosity. By continually seeking new experiences and knowledge, you'll n...
Blogcast: Who Should Own Pricing?
March 15, 2024 10:00 - 3 minutes - 4.93 MBThis is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 8 of Hearts – Business Acumen
March 13, 2024 10:00 - 1 minute - 2.5 MBThis one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would want to buy our product?" In B2B, value is measured in incremental profit. Your customer isn't going to buy anything from you, assuming it's a business customer, unless you are making them more money. Here's the question, how are you making them more money? Somehow, when you can communicate ...
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
March 11, 2024 11:00 - 32 minutes - 26.3 MBSteven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the shifting landscape for pricing professionals, emphasizing the rising importance of pricing strategists over analysts in leveraging AI for value-centric decision-making. Additionally, he highlights the possibilities beyond automation to include real-time recalibration of value models, enabling co...
Blogcast: Listen to Your Market, then Think
March 08, 2024 11:00 - 4 minutes - 5.56 MBThis is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-then-think/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition
March 06, 2024 11:00 - 2 minutes - 3.65 MBThis one is the 8 of Spades from the Impact Pricing card deck. You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to buy our product or not, but they're not choosing whether they buy our product or a competitor's product. When we can find ourselves in a 'will I' situation, we know that our customers are not price sensitive. So, the key here is to know the difference. Are they comparing us to competitors or n...
Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha
March 04, 2024 11:00 - 32 minutes - 26.1 MBArnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Management. In this episode, Arnab shares what's behind writing the book 'Game Changer' and discusses how the pricing strategy frameworks discussed inside the book works for the different industries like software, consumer packaged goods, pharmaceuticals, among others. Why you have to check...
Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret
February 26, 2024 11:00 - 29 minutes - 23.6 MBJean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow. In this episode, Jean-Manuel reveals the impact of your pricing models on maximizing your pricing strategy. Why you have to check out today’s podcast: Explore the factors behind the fluctuating gasoline prices, where price rises easily w...
Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value
February 23, 2024 11:00 - 2 minutes - 2.83 MBThis one is the 9 of Clubs from the Impact Pricing card deck. We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, that's exactly what we want to do when we think about the lifetime value of a customer. I'm not so worried about, "Can I get the three year contract signed today?" Many companies do. But when you try to get the three year contract signed right away, you make it harder to win the customer. But...
Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model
February 21, 2024 11:00 - 2 minutes - 2.87 MBThis one is the 9 of Diamonds from the Impact Pricing card deck. When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business to a subscription business, they think it's 'just pricing'. "Oh, we want to set our price this way." But it turns out it changes so much in your business, not just the way you set pricing. One of my favorite things about the subscription business model is that buyers pay us for a continuous s...
Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta
February 19, 2024 11:00 - 28 minutes - 23.2 MBDan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books ‘The 10 Rules of Highly Effective Pricing’ and ‘The Pricing Model Revolution’, translated into 10+ languages. In this episode, Dan shares how these pricing models he mentions in his book can greatly impact a company's growth and profitability when used in a comprehensive approach. Why you have to c...
Blogcast: Brilliant Price Move by Amazon Prime
February 16, 2024 11:00 - 3 minutes - 4.76 MBThis is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/brilliant-price-move-by-amazon-prime/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three
February 14, 2024 11:00 - 2 minutes - 2.97 MBThis one is the 9 of Hearts from the Impact Pricing card deck. I found it fascinating when I studied subscriptions coming from a more traditional or transactional type of business where people would buy something from you, and then you have to get them to buy again. In a subscription, people buy something from you and then they pay you month after month, or year after year. And in that business model, there are several things that are unique. But one of them is that you suddenly have to ...
Building a High-Performing Pricing Team That Drives Growth with Jon Jennings
February 12, 2024 11:00 - 30 minutes - 24.7 MBJon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transparency and value creation. In this episode, Jon discusses the strategies for hiring pricing professionals and building a dedicated pricing team that significantly contributes to a company's strategic success. Why you have to check out today’s podcast: Discover how to effectively structure your pricing team and determine the optimal num...
Blogcast: Pricing Platforms and Solutions
February 09, 2024 11:00 - 4 minutes - 5.81 MBThis is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-platforms-and-solutions/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation
February 07, 2024 11:00 - 2 minutes - 3.46 MBThis one is the 9 of Spades from the Impact Pricing card deck. There are two major rules in pricing that are hugely valuable to your organization. The first one is value-based pricing, which simply means charge what your customers are willing to pay. The second one is to adopt price segmentation. Think about this for just a second. No two buyers actually are willing to pay the same price. Which means every buyer has a different willingness to pay. If we really want to adopt value-based...
Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa
February 05, 2024 11:00 - 24 minutes - 19.7 MBAlex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide the best pricing strategies, which increases revenues and margins (EBITDA). In this episode, Alex discusses the importance of both hard and soft skills in achieving success. He also highlights three of the eleven essential skills for pricing professionals and shares his insights on value-based pricing, emphasizing ...
Blogcast: Three Types of B2B Value
February 02, 2024 11:00 - 5 minutes - 7.09 MBThis is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/three-types-of-b2b-value/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?
January 31, 2024 11:00 - 2 minutes - 2.93 MBThis one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want to ask them is, "how much would you pay for them?" The problem is they won't answer that question. First, they probably don't know the answer to that question. But more importantly, in the back of their mind, they're thinking, Hey, I can't tell them the truth because if I tell them it's really valuable to me, they'll end up charging me a higher price. So, I'm going to...
Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth
January 29, 2024 11:00 - 29 minutes - 23.4 MBSteven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. In this episode, Steven discusses the growing significance of showcasing economic value to customers and the challenges that companies encounter in accomplishing this, particularly with regard to AI monetization. There is a strong emphasis on the necessity for better understand...
Blogcast: Why Your Salespeople Don’t Sell Value
January 26, 2024 11:00 - 4 minutes - 3.78 MBThis is an Impact Pricing Blog published on December 21, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-your-salespeople-dont-sell-value/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most
January 24, 2024 11:00 - 1 minute - 2.41 MBThis one is the 10 of Diamonds from the Impact Pricing card deck. Different buyers value our products differently, hence, what that should mean to us is we get to do price segmentation, we could be charging different prices. But from a sales perspective, once we've got a price set and we need to go out and do prospecting and find which customers we want to go sell to, guess which ones are the easiest ones to win? The ones where they perceive the most value from our product. If somebody...
The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove
January 22, 2024 11:00 - 32 minutes - 26.1 MBTodd Snelgrove is the Senior Director; Value Advisory at SAP. He is a value advisor who helps companies get paid for the value they create. In this episode, Todd discusses the fundamental importance of value quantification in pricing and emphasizes the need for a structured process to carry it out effectively. Why you have to check out today’s podcast: Discover the importance of prioritizing value over solely relying on the behavioral economics of pricing when it comes to pricing st...
Blogcast: Growth Comes from Value
January 19, 2024 11:00 - 5 minutes - 7.53 MBThis is an Impact Pricing Blog published on December 14, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/growth-comes-from-value/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value
January 17, 2024 11:00 - 2 minutes - 3.05 MBThis one is the 10 of Hearts from the Impact Pricing card deck. Besides the alliteration of that meme, the two concepts are crucial. Pricing is possibly the most powerful marketing mix variable you have access to. You must have seen the reports that say, hey, if you could increase price by 1%, that likely increases your profitability by 10% for most companies or an average company. Well, the only reason somebody is ever going to buy something from you is because they perceive that there'...
Confidently Increase Prices and Double Your Business with SaaS Pricing with Maciej Wilczynski
January 15, 2024 11:00 - 33 minutes - 26.7 MBMaciej Wilczyński is a pricing expert and Partner at Valueships, a consultancy boutique specializing in software, cloud, subscription, and digital businesses. He is also a lecturer and faculty at the Wroclaw University of Economics, where he has finished his PhD title in strategic management, writing a thesis about software-as-a-service companies and their pricing capabilities. He gained consulting experience at McKinsey & Company, where he led the EMEA part of Agile Insights solutions foc...
Blogcast: Don’t Do What Sirius XM Did
January 12, 2024 11:00 - 3 minutes - 4.96 MBThis is an Impact Pricing Blog published on December 7, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dont-do-what-sirius-xm-did/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process
January 10, 2024 11:00 - 2 minutes - 3.17 MBThis one is the 10 of Spades from the Impact Pricing card deck. When we think about what a buyer's decision process is, think about the two decisions they have to make, 'will I' and 'which one'. And it's really important for us to understand which of those decisions were pricing for. The 'will I' decision simply asks, the buyers asking the question, should I buy something in this product category? That's a budgetary decision. They're really saying, is this problem valuable enough for me ...
Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee
January 08, 2024 11:00 - 32 minutes - 25.9 MBJeet Mukherjee is the Chief Strategy Officer at Holden Advisors. He is responsible for designing and executing the strategic vision for the company. His role includes developing intellectual property, new product offerings, and key partnerships for scalable growth and innovation across the business. In this episode, Jeet delves into the nuanced strategies behind pricing power, featuring real-world examples, including iPhone and Intel's successful utilization of pricing power. Why you ...
Blogcast: The Art of Pricing
January 05, 2024 11:00 - 3 minutes - 4.85 MBThis is an Impact Pricing Blog published on November 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/classic-the-art-of-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Blogcast: Do You Need a New Pricing Metric?
January 03, 2024 11:00 - 3 minutes - 4.67 MBThis is an Impact Pricing Blog published on November 23, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/do-you-need-a-new-pricing-metric/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk
January 01, 2024 11:00 - 26 minutes - 21 MBGleb Romanyuk is a Principal Economist at Wayfair. He leverages his Ph.D. in Economics and his extensive experience in the tech industry to develop cutting-edge solutions for competitive pricing and economic analysis. In this episode, Gleb emphasizes the underutilization of data by most companies. He recommends harnessing its power to gain insights into business performance and develop optimized pricing strategies. Why you have to check out today’s podcast: Understand an economist's...
Blogcast: What Comes After Product-Market Fit
December 29, 2023 11:00 - 4 minutes - 6.59 MBThis is an Impact Pricing Blog published on November 16, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-comes-after-product-market-fit/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: Jack of Clubs – Don't Lower Prices
December 27, 2023 11:00 - 2 minutes - 3.3 MBThis one is the Jack of Clubs from the Impact Pricing card deck. There's almost never a good reason to lower prices. We've seen that a 1% price increase can lead to a 10% improvement in profitability. Well, the opposite is true too. A 1% price decrease could lead to a 10% decrease in profitability. And that's painful. As a general rule, I would never ever lead a price decrease. I'm not lowering my prices. And the only thing that would ever prompt me to, is if my competitors lowered th...
A Christmas Pricing Story
December 25, 2023 11:00 - 3 minutes - 2.57 MBThere is something about pricing that really gets me excited. Maybe it was my humble beginnings. I'm sure I grew up with more than many people. But from my perspective, we didn't have enough. We needed to make every dollar go as far as it could. At Christmas time, I would get out the Sears catalog and quickly turn to the toy section. I studied every item, in the boy section of course. I would circle, and circle, and circle. I wanted so much. Christmas morning, Santa brought me a few of...
Blogcast: Software Shrinkflation
December 22, 2023 11:00 - 3 minutes - 4.84 MBThis is an Impact Pricing Blog published on November 9, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/software-shrinkflation/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: https://www.linkedin.com/in/stiving/
Pricing Table Topics: Jack of Diamonds – You’re Not Charging Enough
December 20, 2023 11:00 - 2 minutes - 3.38 MBThis one is the Jack of Diamonds from the Impact Pricing card deck. It's true. If you're winning them all, you're not charging enough. First, you have to believe that every buyer is different. Every buyer has a different willingness to pay. If every time you go bid on someone and you know that they have a different willingness to pay, and yet you always win, that means that most of your buyers, if not all of your buyers, were willing to pay you more. In fact, it's probably a fair assumpt...
Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth
December 18, 2023 11:00 - 33 minutes - 27 MBSteven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. In this episode, Steven advocates for proactive scenario planning, encouraging businesses to identify critical uncertainties and fortify their pricing strategies for the uncertainties of the future. Why you have to check out today’s podcast: Understand the significance of...