The B Corp way to better business - Chris Marquis, Cornell University
Impact Journey with Julia S
English - September 08, 2020 08:04 - 21 minutes - 19.7 MB - ★★★★★ - 7 ratingsNon-Profit Business Education bcorp business environment impact sdgs society sustainability Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Chris Marquis, Professor at Cornell and author of Better Business: How the B Corp Movement is Remaking Capitalism has dedicated his academic career to studying how business can do good. In this crisis, as we ask what does it mean to be a better business, Chris lays out how B Corps give us a model.
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THE IMPACT. Christopher Marquis:
Is SC Johnson Professor in Sustainable Global Enterprise at Cornell University; has a PhD in sociology and business administration from the University of Michigan, and a background in financial services, including as VP and technology manager at J.P. Morgan Chase
Is author of the new book, Better Business: How the B Corp Movement is Remaking Capitalism
Recently published the cover story of the Stanford Social Innovation Review article called “The B Corp Movement Goes Big”
THE JOURNEY. In our conversation, we explore:
A circuitous path - from history to financial services to academia, focused on social impact
Two advantages of B Corps - solving the measurement challenge and the legal challenge
Going mainstream - the B Corp model expanding to big companies, impact investing, consumers
Better business - long-term orientation, easier hiring, working together on our toughest challenges
A big thanks to Chris. You can follow his recent writings on business and society on Forbes and Medium.