Engagement Over Followers with Bradley Flowers

In this episode, Jason talks social media marketing and hacks with a nationally recognized Insurance Agent and Risk Management expert and the co-host of The Insurance Guys Podcast, Mr. Bradley Flowers. Bradley's content marketing and social media strategy accounts for almost all his agency's new business and has grown his personal brand to influencer status in his industry. Turn up your earbuds and listen up as Bradley shows you how to harness the power of social media and how it can be a tool to build profitable relationships online and offline.

Hear Bradley at Social Impact Mastermind - Oct.3, 2019
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Key Takeaways

> Grow your brand by helping and educating others.

> Know the "why" of your social media marketing and messaging.

> Your online brand is the 2020 version of your reputation.

> Don't overcomplicate your video content creation. Use your cell phone and iMovie and just get started.

> Maximize your social media output by repurposing posts and content.

> The road that leads to the sale is paved with engagement.

> Focus on your "following," not "followers."

Quotable and Notable

You can take one long piece of content that you shoot one day a week, and then you can chop it up and have 15, 20, or 30 pieces of content.

I'm putting a lot of content out about helping other insurance agents.

I'm running an ad targeting the employees of that insurance company.

About 95% of my social strategy right now is for recruiting.

Social media is the only reason I'm sitting in this office that is mine in this agency.

Social media accounts for almost all of our new business, either directly or indirectly.

Over a year and a half of making The Insurance Guys Podcast, I got an MBA on how to open my own insurance company by interviewing the top hundred 50 insurance brokers and connectors in the industry.

One benefit we offer our team is if they want to build their personal brand, not only do we allow them, I will help them.

People need to build their personal brand, which is the 2020 version of your reputation.

There's always a way around compliance. Know the rules and regs and operate within those guidelines. You don't have to be creative. You just document what you're doing throughout the day. - Jason Will

I did all my videos on iMovie and some other little apps. You just need a cell phone and get started.

Start small, don't try to overdo it. If you want to hire a videographer and go big, go right ahead, but I think taking baby steps can mean the world.

LinkedIn is much more professional than Instagram. I think that it's something that a lot of people are missing.

When I started strategically distributing my content, that's when my brand started taking off.

Don't worry about haters.

If you've ever had the privilege of being in Gary Vaynerchuk's office on a podcast, you will discover haters that you thought were friends.

Our podcast is probably the number one insurance podcast in the country. I have not looked at our numbers since June. I don't care. I measure the impact.

I measure the people who are doing business with our sponsors.

When it comes to Instagram and Facebook and things like that, I would rather have the right 200 people following me, then the wrong 200,000.

I don't measure my follower count. I measure the engagement. I measure likes, comments, and shares. Nothing is more important than engagement.

The road that leads to the sale is paved with engagement. Engagement is the way you get there.

There's a distinct difference between followers and a following.

If somebody asks you a question more than once, you need to take that and turn that into a piece of social media content.