075 “The Business That Can Spend The Most To Acquire a Customer Wins” - What This Means For Your Agency.
Ignite Your Estate Agency
English - September 30, 2022 11:00 - 15 minutes - 10.7 MBMarketing Business Entrepreneurship estate agency real estate estate agent estate agents marketing growth business growth lead generation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sam is back to give us important lessons on lead generation and customer acquisition for your agency!
Figure out how YOU should evaluate which YOUR most effective marketing strategy is and what will give you the best ROI in the form of customers and leads. Discover why the businesses that spend the most money acquiring customers are usually the most successful. In this episode you’ll learn how to build a robust growth strategy for your agency as Sam shares her insights on the powerful ‘Home truths’.
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Some key takeaways:
➡️ The US agencies have the option of buying valuation leads directly; In the UK we don’t have that option, so we must invest more into our marketing.
➡️ It is crucial to determine what was the last thing that made a customer call or contact your agency as that will tell you what the trigger point was and which marketing strategies are bringing you the most results.
Some great moments:
✅ “At least 80% of the estate agents that I talk to cite ‘word of mouth’ or ‘recommendation’ or ‘referrals and reputation’ as their prime resource for new business”
✅ “If you don’t pay for customer acquisition then you don’t have a real business”