Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
151 episodes - English - Latest episode: 5 days ago - ★★★★★ - 4 ratingsEach week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
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Episodes
#110 - Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini
April 23, 2024 12:00 - 27 minutes - 26 MBDiscover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive into the importance of personal stories, strategic upselling, and the power of nano influencers in social media marketing. Tune in for tactical and...
#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing
April 16, 2024 12:00 - 21 minutes - 20.2 MBStay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams are adapting, prioritizing quality over shortcuts. Join the conversation on Google's mission to elevate user experience through quality-driven se...
#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint
April 09, 2024 12:00 - 26 minutes - 25.1 MBDiscover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opportunities for using first-party data while maintaining privacy. Stay ahead in healthcare marketing without risking HIPAA violations. RELATED RESOU...
#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca
April 02, 2024 12:00 - 24 minutes - 22.5 MBDiscover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to drive business forward with targeted data, and maximize healthcare lead value with Invoca's AI-driven insights. RELATED RESOURCES Privacy First: M...
#106 - Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris
March 26, 2024 12:00 - 22 minutes - 21.1 MBThis week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business. RELATED RESOURCES DSO & Dental Marketing Strategies: Tips &...
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
March 19, 2024 12:00 - 30 minutes - 28.5 MBJoin Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers. RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 20...
#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez
March 12, 2024 13:00 - 34 minutes - 32 MBDive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution cha...
#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience
February 27, 2024 13:00 - 18 minutes - 17 MBExplore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth. RELATED ...
#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare
February 13, 2024 13:00 - 21 minutes - 20 MBJoin Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensur...
#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack
January 30, 2024 13:00 - 19 minutes - 18.7 MBJoin us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as ou...
#100 - Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan
January 16, 2024 13:00 - 24 minutes - 23 MBUnlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and in...
#99 - Exploring Scaling Up and The Future of Healthcare Marketing in 2024
January 04, 2024 13:00 - 13 minutes - 13.1 MBStep into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy detail...
#98 - Driving Remarkable Marketing Results for Advanced Reconstructive Surgery Alliance
December 19, 2023 13:00 - 12 minutes - 11.6 MBDiscover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we’re providing. ADDITIONAL RESOURCES: ARS...
#97 - Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study
December 12, 2023 13:00 - 15 minutes - 14.4 MBAre you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to f...
#97 - Unraveling PPC & SEO in Multi-Brand Healthcare: A Peak Dental Case Study
December 12, 2023 13:00 - 15 minutes - 14.4 MBAre you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to f...
#96 - Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey
November 28, 2023 13:00 - 17 minutes - 16.7 MBJoin us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates. ADDITIONAL RESOURCES: How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www.cardinaldigitalmarketing.com/he...
#95 - Healthcare Marketing Trends in 2024: A Roadmap to Success
November 14, 2023 13:00 - 11 minutes - 11.3 MBWe are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alter...
#94 - Unlocking SEO Success: How Google's Evolving SERP is Impacting Healthcare
November 07, 2023 12:00 - 9 minutes - 9.55 MBExplore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it. ADDITIONAL RESOURCES: 2024 Healthcare SEO Insights: 7 T...
#93 - The Secret to Patient Retention: How to Engage and Reactivate Your Patients
October 24, 2023 12:00 - 20 minutes - 19 MBIn this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscores the role of pre-appointment automation, personalized communication, and AI technology in improving patient engagement. RELATED RESOURCES 5 C...
#92 - Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger
October 10, 2023 12:00 - 24 minutes - 22.6 MBThis week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the cha...
#91 - Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI
September 26, 2023 12:00 - 12 minutes - 11.6 MBOn this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of...
#90 - Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell
September 12, 2023 12:00 - 25 minutes - 24.1 MBJoin us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand m...
#89 - Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations
August 29, 2023 12:00 - 13 minutes - 12.4 MBThis week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results. ADDITIONAL RESOURCES: How to Optimize Your Healthcare Google Business Profil...
#88 - Transforming Behavioral Health and Improve Patient Outcomes with Mark Potter of Mirah
August 15, 2023 12:00 - 18 minutes - 17.7 MBJoin us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges faced by behavioral health providers, the need for better measurement-based care, and the benefits of tracking outcomes. The two industry experts ...
#87 Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success
August 01, 2023 12:00 - 4 minutes - 4.89 MBAre you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling story to secure the budget you need. Discover the latest technologies and strategies to track your p...
#86 - Dominate the SERP: How LSAs Are Transforming Healthcare Marketing
July 25, 2023 12:00 - 10 minutes - 10.1 MBAre you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid Media, Evan Ilgenfritz, delve into understanding LSAs, their key differentiators from traditional Google Ads, and how they can help healthcare grou...
#85 - Marketing's Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners
July 18, 2023 12:00 - 21 minutes - 19.9 MBOn this episode of Ignite, Cardinal CEO, Alex Membrillo is joined by Haley Hodgkins , VP of Growth at Triumph Orthopedic Partners, as she unveils her unique journey and strategies in the orthopedic industry. Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activation. Learn about the future trends in orthopedics, including the shift towards Ambulatory Surgical Centers and the rise of value-based care. Tune in...
#84 - Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint
July 12, 2023 12:00 - 25 minutes - 24.1 MBIn this episode of the Ignite Podcast, Ray Mina, Head of Marketing at Fresh Paint and Cardinal’s SVP of Strategy and Analytics, Rich Briddock, delve into the complexities of adhering to HIPAA compliance in the age of digital marketing. The two discuss the role and potential pitfalls of customer data platforms, the shift to server-side data handling, and Fresh Paint's solution to these challenges. The conversation also expands to discuss how industry giants like Facebook and Google balance pe...
#83 - Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar
July 04, 2023 12:00 - 23 minutes - 22.1 MBIn the field of dentistry, as well as in the broader healthcare industry, providers encounter a common issue: a significant number of new patients or customers would call, but only about half of them would actually go ahead and schedule an appointment. This problem prompted Amol Nirgudkar, founder and CEO of Patient Prism, to develop a solution. Patient Prism is an AI platform designed to enhance patient interactions and customer service in the healthcare field. On this episode of Ignite, Am...
#82 - Healthcare Listing Platforms: Are They Worth the Cost?
June 27, 2023 12:00 - 11 minutes - 11.3 MBHealthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers. On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explo...
# 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing
June 20, 2023 12:00 - 13 minutes - 13.3 MBDive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low acuity marketing in the healthcare industry. Gain valuable insights into the patient journey, e...
#80 - Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine
June 06, 2023 12:00 - 24 minutes - 23 MBCall analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies.
#79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry
May 30, 2023 12:00 - 9 minutes - 9.05 MBIn today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock ...
#78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience
May 23, 2023 12:00 - 13 minutes - 12.6 MBEven the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare groups face, and how to leverage machine learning.
# 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2
May 09, 2023 12:00 - 16 minutes - 15.4 MBIn honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing. The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatment to ABA therapy, Lauren and Rich discuss how marketing strategies and priorities shift across the service spectrum. So tune into the final epis...
# 76 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1
May 02, 2023 12:00 - 22 minutes - 21 MBIn honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry. In episode one of this two-part series, the behavioral health experts discuss everything from how the industry has evolved in recent years and what marketing strategies no longer work to the impact of recent FTC complaints and the importance of p...
#75 - How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsider
April 25, 2023 12:00 - 24 minutes - 23.1 MBOn this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization’s overall objectives. Join two marketing experts as they discus: - The three phases to an effective growth plan - How to keep marketing and business goals aligned - The biggest mistake a mark...
#74 - Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health’s Marketing Strategy
April 18, 2023 12:00 - 30 minutes - 28.6 MBWith 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. So, tune into this episode of Ignite to hear the latest trends and challenges within the industry and get an inside look into Traditions Health’s ...
#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing
April 11, 2023 12:00 - 21 minutes - 20.2 MBThe world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers? On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that’s now prot...
#72 - Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata
April 04, 2023 12:00 - 23 minutes - 21.9 MBTo provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren’t handling incoming leads appropriately. Join Cardinal’s CEO, Alex Membrillo and special guest Michele Santagata, owner of Santagata Consulting, as they discuss how healthcare groups can get more co...
#71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers
March 28, 2023 12:00 - 16 minutes - 15.5 MBLeveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance. On this episode of Ignite, our hosts, SVP of Strategy and Analytics, Rich Briddock and Associate Director of Analytics, Turner McCreight, dig into how they extract business int...
#70 - Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners
March 21, 2023 12:00 - 26 minutes - 24.6 MBIf one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal’s Alex Membrillo and Lauren Leone to explore how to professionalize your business and build that foundation. Twitter https://twitter.com/CardinalDM Facebo...
# 69 - Navigating the GA4 Migration: The Future of Healthcare Analytics
March 14, 2023 13:00 - 15 minutes - 14.4 MBHealthcare organizations rely on accurate data to make strategic marketing decisions and gain a better understanding of the patient journey. With Google announcing the end of Universal Analytics in favor of Google Analytics 4, healthcare groups are encouraged to migrate to the newer platform ASAP, before the automatic switch on July 1, 2023. Though GA4’s capabilities are beneficial, data is only stored by default for 2 months. That’s why it’s important for healthcare groups to stay informed ...
# 68 - ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO
March 07, 2023 13:00 - 20 minutes - 18.9 MBThe popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provide the most valuable content to patients, human strategy should remain at the forefront. On this episode of Ignite, our hosts CEO, Alex Mebrillo,...
# 67 - Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation
February 28, 2023 13:00 - 14 minutes - 13.6 MBTypically, healthcare marketers often stay hyper-focused on new patient acquisition. Unfortunately, this stance means that many groups leave money on the table by ignoring a much warmer audience— the existing patient. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into best practices that will help you reactivate your existing customers and drive revenue at your healthcare practice ADDITIONAL RESOURCES How to Reactivate Pat...
# 66 - Empowering Patients through Education: The Key to Successful Healthcare Marketing with Theresa Porcaro
February 21, 2023 13:00 - 31 minutes - 29.3 MBPatient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction. This week on Ignite, Cardinal’s CEO, Alex Membrillo is joined by special guest Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Join the two healthcare mar...
# 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey
February 14, 2023 13:00 - 14 minutes - 14.1 MBPatient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the signifi...
#64 - Adapting to Google's Push Towards Automation: The Importance of Broad Match
February 07, 2023 13:00 - 20 minutes - 19.2 MBGoogle is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of Paid Media, Evan Ilgenfritz, discuss how Cardina...
# 63 - AI and Mental Health: The Future of Care and Treatment featuring Chris Hemphill
January 31, 2023 13:00 - 36 minutes - 33.8 MBAI technology is revolutionizing the way we approach mental health, including, increasing access to care, and improving patient outcomes. Join Cardinal’s CEO, Alex Membrillo and Sr. Director, Commercial Intelligence at Woebot Health, Chris Hemphill as they take an in-depth look at the current and future state of AI in mental healthcare and the impact it has on the healthcare industry as a whole.
# 62 - Enhancing Lead Quality in Healthcare: The Google Ads Must-Do's
January 24, 2023 13:00 - 16 minutes - 15.9 MBNot every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts. On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactica...