Idea to Value - Creativity and Innovation with Nick Skillicorn
186 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 2 ratingsWelcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com
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Episodes
Why is Disney relying on remakes instead of producing original movies
January 24, 2019 04:50 - 7 minutes - 9.89 MBDisney's newest film, Mary Poppins Returns, is almost a scene-for-scene remake of the original. And this isn't the first Live-Action remake Disney has made recently. Why is Disney remaking all of its old classics, rather than investing in creative, original new ideas. For more analysis on exactly what is going on, don't forget to read the full analysis at https://www.ideatovalue.com/crea/nickskillicorn/2019/01/why-is-disney-relying-on-remaking-old-ideas-instead-of-the-risk-of-original-ide...
HiPPOs are killers (of ideas)
January 23, 2019 06:23 - 4 minutes - 6.42 MBThe HiPPO: Highest Paid Person’s Opinion. This is the tendency in most organisations for people to just follow the opinion or decision of the most senior person in the room when ideas are being presented, even if it is not usually the best idea, and certainly not the most creative idea. For information on how you can overcome the HiPPO, read the full article over at https://www.ideatovalue.com/lead/nickskillicorn/2019/01/hippos-are-killers-of-ideas/ And don't forget to Like, Share an...
What can #boycottgillette teach us about how brands need to evolve and innovate?
January 21, 2019 08:31 - 7 minutes - 5.87 MBWhat do you think? Was this advert offensive, required, or genius? Let me know in the comments below. The #backlash against #Gillette from its new commercial, (with over 717k dislikes on YouTube so far), just like the backlash against #Nike using Colin Kaepernick last year, shows that brave brands need to be willing to upset some of their current customers, to show what they stand for add a company and what their future customers want. For more insights on how brands and companies can in...
The importance of my "victory pizza "
January 21, 2019 08:29 - 4 minutes - 6.16 MBHow do you use small success measures to see whether your idea is making progress? Here is my story, showing how I used a simple pizza to track whether my business was on the right track. To read more about how I did it and you can too, check out the full article at https://www.ideatovalue.com/insp/nickskillicorn/2019/01/the-importance-of-my-victory-pizza/ Let me know in the comments below what your equivalent of the victory pizza is? How do you measure small victories and progress? I...
How to think of failure like a scientist would
January 21, 2019 08:26 - 4 minutes - 3.49 MBHow to reframe the concept of failure for innovation, so that each small experiment gets you closer to the final result your customers care about. To read the full article including tips on how to run experiments in your own organisation, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/01/how-to-think-of-failure-like-a-scientist/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the n...
How to stick to your new year's resolutions: the scientifically proven way to 2.6x your success rate
January 13, 2019 23:16 - 9 minutes - 6.5 MBThis one simple trick can more than double the chances that you actually stick with a resolution, and can be done in a minute. Read the full article, including all of the supporting research sources, here at https://www.ideatovalue.com/insp/nickskillicorn/2019/01/how-to-stick-to-your-new-years-resolutions-the-scientifically-proven-way-to-2-6x-your-success-rate/ According to research on 248 participants who wanted to exercise more were either given no coaching, motivational materials, or...
Curiosity killed the ape: are wild or captive orangutans more creative?
January 12, 2019 23:47 - 6 minutes - 4.41 MBFor the full article, including the figures and sources for the academic studies, read it at https://www.ideatovalue.com/crea/nickskillicorn/2019/01/curiosity-killed-the-ape-are-wild-or-captive-orangutans-more-creative/ Three amazing studies reveal the fact that captive Orang Utans are actually a lot more curious, creative and intelligent than their wild counterparts. Why is this? These studies show that there are two main drivers for this behavior, and it involves interaction with hu...
How can you prevent other people stealing your ideas?
January 12, 2019 23:04 - 15 minutes - 10.5 MBSee the full article, including more detail and all the sources, at https://www.ideatovalue.com/crea/nickskillicorn/2019/01/how-can-you-prevent-other-people-stealing-your-ideas/ It is one of the most common questions I get asked: "Nick, I have a great idea but I don't want to share it with anyone in case they steal it. How can I prevent someone from stealing my idea?" Wow, if I had a penny for every time I heard that. In the insights here, I go through the three major ways that yo...
What are the top 5 ways to improve your creativity?
January 12, 2019 00:43 - 8 minutes - 5.72 MBTo read the full article with more detail about each of these five activities, including academic sources and tactics on how you can do them yourself, go to https://www.ideatovalue.com/deepcreativity/ -------------------- Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ * Subscribe on iTunes to the Idea to Value Pod...
Why most innovation and creativity training are NOT designed to deliver results
January 12, 2019 00:37 - 7 minutes - 4.81 MBRead the full article at https://www.ideatovalue.com/inno/nickskillicorn/2019/01/why-most-innovation-and-creativity-training-are-not-designed-to-deliver-results/ to understand why most innovation and creativity trainers don't actually care about the results for your business. --------------------- This has been something that has bothered me for all of the years I have been in this industry. It is the difference between what counts as success for you and your business, and what counts ...
S2E26: Paul Jarvis - why staying small is the next big thing in business
November 25, 2018 09:52 - 24 minutes - 16.8 MBWatch the video interview with Paul Jarvis at https://www.ideatovalue.com/crea/nickskillicorn/2018/11/podcast-s2e26-paul-jarvis-why-staying-small-is-the-next-big-thing-in-business/ What does running a successful business mean? Does it mean growing revenue at 1000% annually, or raising millions of money in Venture Capital? How about having hundreds of employees and clients who are the biggest businesses in the world? And would you rather have a business which makes you happy, or one wh...
S2E25: Nick White - How Deloitte Assist innovated healthcare through voice control
November 11, 2018 00:41 - 21 minutes - 14.6 MBIn today's episode of the Idea to Value podcast, we speak with Nick White from Deloitte Sydney about a new innovation which has been receiving a lot of attention, called "Deloitte Assist". Deloitte Assist is a way for patients in a hospital to ask for help using their voice, so that nurses and doctors know exactly what the patient needs before arriving at their bedside. Historically, and still the case in most hospitals, the only way that a patient has to ask for help or attention is a b...
#024 Prof Lav Varshney - How computers are becoming creative
October 01, 2017 09:31 - 23 minutes - 16.2 MBIn this episode of the Idea to Value Podcast, we speak with Professor Lav Varshney from the University of Illinois about progress in the computational field of Artificial Creativity, whether there is a mathematical limit to creativity and whether a computer will ever write a symphony. https://www.ideatovalue.com/podc/nickskillicorn/2017/10/podcast-024-prof-lav-varshney-computers-becoming-creative/ It's a fascinating episode for anyone who wants to know what separates humans from machin...
#023 Dr Valerie Young - The 5 ways people experience Impostor Syndrome
October 01, 2017 09:20 - 24 minutes - 16.4 MBIn today's episode of the Idea to Value Podcast, we talk about the Impostor Syndrome with one of the world's leading experts, Dr Valerie Young. https://www.ideatovalue.com/podc/nickskillicorn/2017/10/podcast-023-dr-valerie-young-5-ways-people-experience-impostor-syndrome/ This is something which millions of people from all occupations suffer from but may not understand the reasons for. Here, we discuss its causes, effects, and how you can deal with it. Topics covered in this episode:...
#022 Paul Sloane - Why Leaders need to be courageous to innovate
September 18, 2017 14:52 - 16 minutes - 24.1 MBIn today's episode of the Idea to Value Podcast, we chat with Paul Sloane, one of Twitter's biggest innovation influencers and author of multiple books on the subject, including the third edition of The Leader's Guide to Lateral Thinking Skills. https://www.ideatovalue.com/podc/nickskillicorn/2017/09/podcast-022-paul-sloane-leaders-need-courageous-innovate/ In this week's episode, we talk about why leader's need courage to actually try new things and innovate, and learn some case studi...
#21 Jeff de Graff - Why you need conflict to succeed at innovation
August 25, 2017 16:28 - 32 minutes - 22.1 MBIn today's episode of the Idea to Value Podcast, we speak with one of the world's most well-respected innovation professors, Jeff de Graff from the University of Michigan. https://www.ideatovalue.com/inno/nickskillicorn/2017/08/podcast-21-jeff-de-graff-need-conflict-succeed-innovation/ Jeff has been involved in Innovation research and teaching for more than 3 decades (which is almost as long as I've been alive...), is the author of multiple books on the subject of creativity and innova...
#20 - Brad Barbera: How to learn to love chaos but hate confusion
August 18, 2017 17:50 - 22 minutes - 15 MBIn today's episode of the Idea to Value Podcast, we talk to Brad Barbera, author of "Keep Innovation Simple", Innovation Strategist and holder of the first patent for low-fat mayonnaise. https://www.ideatovalue.com/inno/nickskillicorn/2017/08/podcast-20-brad-barbera-learn-love-chaos-hate-confusion/ Topics covered in this episode: * Is there a perfect formula for innovation which works for all companies? (03:00) * Why you need to be careful about applying best practice from other co...
#019 Kostya Kimlat - Methods vs Effects? How to be creative like a Magician
August 11, 2017 16:52 - 30 minutes - 20.7 MBIn today's episode of the Idea to Value Podcast, we talk with professional magician Kostya Kimlat, recently a winner on the magic TV show Penn & Teller's Fool Us. https://www.ideatovalue.com/podc/nickskillicorn/2017/08/podcast-019-kostya-kimlat-methods-vs-effects-creative-like-magician/ We talk about what constitutes originality and creativity in the art form of magic, what it takes to create your own tricks, and why customers always care more about the effect of what they experience c...
#018 Stuart Semple - Why I created the "pinkest" pink in the world
July 27, 2017 20:07 - 19 minutes - 13.2 MBIn today's episode of the Idea to Value Podcast, we speak with Stuart Semple, a visual artist based in Dorset, England and also one of the people in the centre of a recent controversy within the artistic world. What follows is an interesting story about how one of the world's most famous artists Anish Kapoor was given the exclusive rights to produce art using the "blackest black" pigment ever produced, called Vantablack (which I have written about previously here: https://www.ideatovalue.c...
#017 Trevor Crane - Why everyone should publish a book to grow their business
July 26, 2017 18:08 - 22 minutes - 15.5 MBIn today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level. https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/ Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge t...
#016 Tony Ulwick – Origin of the “Jobs to be done” innovation theory
July 06, 2017 16:39 - 21 minutes - 14.7 MBIn this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation. https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-016-tony-ulwick-origin-jobs-done-innovation-theory/ Topics covered in this episode: * His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00) * What causes ...
#015 Samuel West - What can we learn from the museum of failure?
June 23, 2017 13:33 - 22 minutes - 15.6 MBIn this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden. https://www.ideatovalue.com/podc/nickskillicorn/2017/06/podcast-015-samuel-west-can-learn-museum-failure/ The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists...
#014 Tendayi Viki – What is Lean Innovation?
May 19, 2017 15:42 - 24 minutes - 5.41 MBIn today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is. https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-014-tendayi-viki-lean-innovation/ Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of runni...
#013 Takashi Kudo - How an artist collective is creative as a team
May 11, 2017 17:00 - 23 minutes - 15.6 MBIn this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan. https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-013-takashi-kudo-artist-collective-creative-team/ Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities. TeamLab is best known for its ingenious art ...
#012 David Gluckman – Why you should never have a “Plan B”
May 04, 2017 16:52 - 24 minutes - 16.3 MBIn today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman. https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/ A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqu...
Innovation and Creativity Summit 2017
March 24, 2017 16:48 - 9 minutes - 6.71 MBhttps://www.innovationandcreativitysummit.com As you're already a loyal member of the Idea to Value community, I know something about you: You care about your own creativity and ability to generate innovative new ideas. Which is why I wanted to let you know about something happening next week I KNOW you will love. And best of all, I already know you will definitely be able to make it and get value from it. How can I possibly know that you'll be able to make it? Because: 1. There...
#010 Nicole Yershon - How to run a successful innovation lab
March 09, 2017 12:55 - 17 minutes - 11.8 MBIn today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms. https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-010-nicole-yershon-run-successful-innovation-lab/ We talk about what an innovation lab is, and what it takes for it to be successful and actually add value. Topics discussed today: * Moving from an analog world to a digital world (01:30) * Trying thin...
#009 Paul Hobcraft – The Three Horizons Innovation Framework
March 03, 2017 13:34 - 29 minutes - 19.9 MBIn today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft. https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-009-paul-hobcraft-three-horizons-framework/ Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework. In today's episode, we talk about: * Why executives need coaching on innovation (05:35) * Why senior leaders often feel like they need to start from the beginning with inn...
#008 Simon Hill - How to get everyone involved in EveryDay Innovation
February 24, 2017 14:43 - 16 minutes - 11 MBIn today's episode of the Idea to Value Podcast, we speak to Simon Hill, founder of Idea Management software company Wazoku. https://www.ideatovalue.com/podc/nickskillicorn/2017/02/podcast-008-simon-hill-get-everyone-involved-everyday-innovation/ Wazoku has grown steadily in the past few years into one of the big players in the idea management space, enabling companies to gather ideas from across the entire company and track their progress much more efficiently than with traditional br...
#007 David Burkus - How successful companies encourage innovation in their teams
February 14, 2017 13:13 - 18 minutes - 12.3 MBGet your free ticket to David Burkus' upcoming Work Smarter Summit: https://davidburkus.samcart.com/referral/SM1cAULR/999888 David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes ...
#006 Zal Dastur - The challenges of starting a Tech business in Asia
February 10, 2017 16:07 - 25 minutes - 17.6 MBIn today's episode of the Idea to Value Podcast, we talk to Zal Dastur from Lucep. https://wp.me/p6pllj-gM Lucep is a technology company working out of Singapore and India, which enables companies to respond to leads faster than traditional methods like asking someone to call a number. They have also been nominated as one of the hottest 30 Technology companies in India in 2016. Some of the topics covered include: * What it is like starting up a company in a competitive market * H...
#005 Peter Cook - What businesses can learn from music
February 01, 2017 18:11 - 18 minutes - 12.7 MBIn today's episode of the Idea to Value Podcast, we interview Peter Cook from the Academy of Rock. Peter takes lessons from his long experience in both the business and musical industries, and meshes them together to help companies improve the way they approach challenges. We go through some of the major things which businesses and leaders can learn from music. Some of the topics covered include: Why it is easier to swallow hard truths if they are sugar coated (03:00) Musical disson...
#004 - Fostering a culture of innovation in your organisation
January 27, 2017 15:56 - 18 minutes - 8.94 MBIn today's episode, we talk about the last of the 3 Dimensions of Innovation: Organisational Support. What does it really take for innovation to flourish at an organisation? Find out by clicking the play button to listen to the episode above. The capabilities to support a culture of innovation we discuss are: Vision & Strategy Ten Types of Innovation Leadership & Sponsorship Developing a culture of innovation: Reward vs Risk aversion Measuring and Rewarding Performance Bud...
#003 - The Capabilities of Innovative Teams Teams
January 27, 2017 12:59 - 16 minutes - 8.39 MBIn today's episode of the Idea to Value Podcast, we talk about the various capabilities which companies need in order to be successful at innovation. The capabilities we highlight in more detail include: Innovation Methodology Focus on Problem and Solution Experimentation & Prototyping Feedback incorporation Diversity in Team Evaluation Criteria Work Environment Resources Tools Time Available Cross Pollination Brainstorming Effectively Message and Buy-in
#002 - Becoming even more creative using these 5 simple training activities
January 24, 2017 16:51 - 17 minutes - 8.67 MBHere, we talk about how people can improve their creativity over time, using activities actually backed up by research. The 5 activities they should do include: Daily unfocused time Listing out the challenges they are working on and the ideas related to them Daily creativity training exercises Variety and new experiences A monthly creative project
#001 - Welcome to Idea to Value and how creativity works
November 29, 2016 17:25 - 22 minutes - 20.2 MBIn this episode, we talk about what creativity is, why it is so difficult for many people, how it can be improved and the often misunderstood science behind it.