The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow
Idea to Startup
English - July 19, 2023 09:00 - 28 minutes - 25.8 MB - ★★★★★ - 134 ratingsBusiness Education customer startup accelerators accelerator business startups entrepreneur entrepreneurship new york entrepreneurs acquisition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A System to Help You Become Wildly Creative
Next Episode: Four Characteristics of Great Startup Ideas
Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it. We talk through an equation for organic growth and dig in on why people share.
TackleboxInsider Newsletter (beehiiv)00:34 Intro to organic growth
4:24 Why social ads won’t work
5:54 Outline of the Organic Growth Equation
7:08 Smooth Jazz
7:36 Jury Duty
9:27 Jury Duty Shareable Moments
13:49 The Organic Growth Equation deep-dive + The Crime Triangle
15:02 Problem Variables
18:53 Customer Variables
21:41 Why we share horror movies
23:18 Product Variables
25:10 Multipliers