Four Characteristics of Great Startup Ideas

Idea to Startup

English - July 26, 2023 09:00 - 23 minutes - 21.6 MB - ★★★★★ - 134 ratings
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Previous Episode: The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow

Next Episode: A Framework for Building Wildly Useful Startups

Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas.

Tacklebox Beehiiv

1:27 The Personal Venn Diagram
5:18 Smooth Jazz
5:46 The Four Characteristics of Great Startup Ideas
6:48 Characteristic 1: Potential for Organic Growth
9:14 Characteristic 2: Market Innovation > Product Innovation
10:57 Characteristic 3: Prioritizing Around a Growing Market
12:40 Four Buckets of Market Growth
12:45 Hype Markets
13:36 Dig out of a Hole Market (nurses, agriculture, skilled trades)
16:23 Momentum Markets
16:56 Subsidized Growth
17:42 The Swap
21:19 On Happiness