#30: Steve Elder - Principle-Centered Leadership for Enduring Brands

Habit Masters

English - September 04, 2020 21:00 - 53 minutes - 37.1 MB - ★★★★★ - 12 ratings
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Previous Episode: #29: Future-casting - Decide Who You Want to Be

Next Episode: #31: Laura Banks—See It, Own It, Flip It: Energy Activation Challenge

Our guest is Steve Elder - CEO of Leadership Brand and we dive into principle-based leadership. This leads to a healthy thriving culture (both organizationally and personally) which is the life blood of your leadership brand.

Leadership brand is the practical model to know how to turn a company from good to great. (Hearts, minds, purpose)

To be a great brand you have to commit to being a principle-centered leader.

Principle centered leadership 100% completely revolves around the principles

Lunar Eclipse analogy from the show- The goal is to create brand buy-in and commitment. When all are aligned/ you get a leadership brand/lunar eclipse.

L- Leadership (Principle-Centered)

UN- Understanding (Clarity and buy-in)

A- Alignment (aligning the work to the principles)

R- Reinforce (all the systems that reinforce the work/principles)

Book Recommendations:

Good to Great - Built to Last - Jim Collins

WHO - A method for Hiring - Geoff Smart

THE ADVANTAGE- Why Organizational Health Trumps Everything Else In Business - Patrick M. Lencioni

Building a StoryBrand- Clarify Your Message So Customers Will Listen - Donald Miller

The 4 Disciplines of Execution- Sean Covey, Chris McChesney, Jim Huling

Speed of Trust- Steven Covey

Additional Links:

Darren Daily- Sign Up.

Business Made Simple /Story Brand- Sign Up

4DX Model- The 4 Disciplines of Execution

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