Understanding your customer: authentic brand communication w/ Drew D’Agostino & Touseef Mirza

IBM thinkLeaders

English - December 12, 2019 11:37 - 19 minutes - 22.2 MB - ★★★★★ - 15 ratings
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Previous Episode: Conversational commerce, personifying your brand, & changing consumer expectations

Next Episode: Brand storytelling, product design, & building an emotional connection to consumers

Can we understand someone through their writing style and social media profile? What do we mean by human-centered communication? Is it cool or creepy when a brand knows exactly what their customer wants?

In this episode of IBM thinkLeaders podcast, we are joined by guests Drew D’Agostino (CEO of Crystal) & Touseef Mirza (CoFounder, CoreConnect Conference and Adjunct Professor, NYU). We talk to Drew and Touseef about connecting to customers on a visceral level, the importance of empathy, how to build trust in a relationship, being mindful of algorithmic bias, and so much more!

Connect with us @IBMthinkLeaders + the guests at:
@DrewDAgostino
@CrystalKnowsMe
@tmirza
@coreconnectnow

“How do we merge this new world of connection authentically with a person, as well as using the tools with have to reach them?” -Touseef Mirza, Co-founder of CoreConnect Conference and Adjunct Professor, NYU

“I think that more and more people are becoming comfortable with ML recommendations…..but there are different areas where it can seem invasive, particularly where it hits close to home.” Drew D’Agostino, CEO of Crystal