Brand storytelling, product design, & building an emotional connection to consumers

How does a brand connect to its customers on a deep, emotional level? Are the product and the brand synonymous? How does social media impact product development?

In this episode of IBM thinkLeaders podcast, we are joined by guests Nadine McCarthy Kahane (Founder of STONE AND STRAND) & Mark Prommel (partner and design lead at PENSA). We talk to Nadine and Mark about the double-edged sword of social media with brand messaging, the difficulties of scaling, matching your visual brand identity with the emotions of your customers, and so much more!

Connect with us @IBMthinkLeaders + the guests at:
@markprommel
@thinkpensa
@StoneandStrand

“I'd say we have a little bit of a different take on brand is that we're always saying that the product is the brand and let's define what the product is. And if we get that right and we get what people really need and what people are searching for, then the brand can constantly be built on that and constantly refer back to it as well.”-Mark Prommel, partner and design lead at PENSA

"I think one of the questions for brands is, as you choose to scale, do you create multiple niches or do you try to expand within your same segment but dilute your value proposition?" -Nadine McCarthy Kahane, Founder of STONE AND STRAND