thinkLeaders - Digital Founders Panel

IBM thinkLeaders

English - September 30, 2016 13:23 - 58 minutes - 80.8 MB - ★★★★★ - 15 ratings
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Next Episode: thinkLeaders - Interview with Manos Xanthogeorgis, Head of International Digital Marketing

Entrepreneurs Chris Hall of Kickster, Akash Malhotra of Eventable, Don White of Satisfi, and writer Pippa Biddle talk to IBM Global Leader, Strategy & Design at IBM iX Robert Schwartz about how to run a startup: collaborating with every employee, making dramatic choices to understand the market, and how to see marketing as “telling the right story.”