Data, Trust, & Transparency in Marketing w/ Samantha Wolfe & Devon DeBlasio

How do we ensure consumer trust with marketing? Do consumers or even advertisers fully understand how data is being used? What are the ethical implications and responsibilities of handling valuable data?

In this episode of IBM thinkLeaders podcast, guests Samantha Wolfe (Managing Partner of We Are Phase2) & Devon DeBlasio (Product Marketing Director at Neustar) join host Amanda Thurston and guest co-host Eric Martinez (co-founder of Studio Bonafide). We talk to Samantha and Devon about the difficulty of understanding how data is used in marketing, the growing responsibility of tech companies, and how business models of major companies are quickly changing shape. We also get into augmented reality, deep fakes, and trying to reach one-to-one addressability.

Connect with us @IBMthinkLeaders
@samanthagwolfe
@DevonDeBlasio

"[T]here's probably certain ways to be able to simplify the question to the end consumer of saying, you know, do you want to give more data and then have a better experience or do you want less data and have not as good of an experience, but then you sort of lower your risks." -Samantha Wolfe, Manager Partner at We Are Phase 2

"I think having the one-to-one or even one-top many connection of having something physically on you, that you're engaging with, which is almost like a virtual store, so to speak, I think that's exciting. But also I'm very curious about what is actually usable." -Devon DeBlasio, Product Marketing Director at Neustar