FLOW #6 - The Real Reason Why I Started the Humans 2.0 Podcast

You're listening to the 6th episode of the Humans 2.0 podcast, solo-series, FLOW!

I frequently get asked these questions so I figured I'd make a podcast episode from it.
- Why did you start the Humans 2.0 podcast?
- Why do you even have a podcast bro?
- What is my guest approach method?

If you like talking, I highly recommend starting your own podcast.

Here is a snippet from EoFire's Podcast Guide:

1. Topic:
What should my podcast topic be?

This is the #1 question I receive.

First, get your mindset right. Podcasting is a marathon, not a sprint.

Your topic needs to light a FIRE inside that will keep burning for the next three to five years, minimum.

Your listeners will be able to sense the passion (or lack thereof) in your voice, so make it easy on yourself and choose something you love and are passionate about.

When you choose the right topic, podcasting is not work but FUN.

Through podcasting you’ll have the opportunity to build relationships with those you admire while learning more about a topic that inspires you.

2. Avatar
This is the biggest mistake 99% of Podcasters (including myself) make while creating their Podcast: they don’t craft their Avatar.

Your Avatar is your ONE perfect listener.

Your Avatar is the ONE person who will listen to your Podcast and ask him or herself, “Was this Podcast created specifically for me? Do I feel like the host is talking directly to me, addressing my pain points, and giving me valuable information on how to move past my biggest struggles?”

Right now you’re reading this and saying, “But I want my Podcast to be for more than just one person; I want the world to love me and to have millions of listeners!”

BIG mistake.

Huge.

It’s a mistake I made.

If you try to create a Podcast that resonates with EVERYONE, you will resonate with NO ONE.

Your goal is to serve a loyal base of listeners at an incredibly high level.

This will only be possible if you know your Avatar inside out and base every decision on what your Avatar would want.

Podcast length? Frequency? Interview-based? Topic-based?

W.W.M.A.W.

What Would My Avatar Want?

Every question you have about your podcast should be answered by your Avatar; and guess what, YOU create your avatar!

I was so committed to this process that I spent $3,000 on an animated video of my avatar, Jimmy. Through this process I came to know Jimmy inside and out, and every time I turned on the mic, I was speaking to and helping Jimmy.

Should you create an animated video of your avatar?

Maybe. But maybe not.

A pen, paper, and 2,000 words will do.



3. Podcast equipment
My complete list of recommended Podcasting equipment can be found here.

Buying and setting up podcast equipment is a scary thought for someone who doesn’t consider themselves a ‘techie’. I’m here to tell you it’s much simpler than you think.

Below is a picture of Kate’s podcasting setup. All you need is a laptop, a mic and recording software.

The ATR-2100 microphone (that’s our affiliate link; we recommend the equipment we use and love) is the best microphone for your money, and it plugs into any USB port – super easy!


4. Podcast software
How do I record and edit my podcast?

A great question.

There are 3 recording and editing software options I recommend for recording and editing your podcast.

My #1 recommendation is Adobe Audition

Adobe Audition works with both PC and Mac, but it’s not free.

To use Adobe Audition, you’ll pay $20 a month for the Creative Cloud membership.

I believe this is one of the best investments you’ll make on your Podcasting journey; becoming an expert in Audition has done wonders for my Podcast.

If you’re looking to learn the basics of Audition, a simple YouTube search will do.

If you’re looking to become a pro, then within Podcasters’ Paradise I have several in-depth video tutorials I created specifically for Podcasters looking to master the Adobe Audition software.

My #2 recommendation is Audacity

Audacity works with both PC and Mac, and it’s free!

There are fewer bells and whistles than with Audition, but Audacity will definitely get the job done for you when it comes to recording and editing your podcast.

Within Podcasters’ Paradise we have plenty of tutorials that will get you WELL on your way with Audacity, too!

My #3 recommendation is GarageBand

GarageBand is for Mac only, comes pre-installed, and it’s free!

Again, you get what you pay for, so there are fewer bells and whistles, but GarageBand will also get the job done for you.

Within Podcasters’ Paradise we have plenty of tutorials for you on GarageBand, too!

4b. Recording Interviews
Every single episode of the 2,000+ I have recorded for Entrepreneurs On Fire has been on a Skype-to-Skype call.

Why do I insist on Skype-to-Skype?

Unlike landlines or mobile phones, Skype uses technology called V.O.I.P.: Voice Over Internet Protocol.

There is no need to get technical here (you can Google it if you wish to learn more); all that’s really important to know is VOIP sounds MUCH better than using a cell phone.

If one of my guests says, “I don’t have Skype”, then my response is this:

Please create a free Skype account and send me your user name, as Fire Nation deserves the highest audio quality I’m able to provide, and Skype will ensure that.

What if they decline to do so?

Simply put, they are not the right fit for Fire Nation, and I move on to the next potential guest.

**Note: I’ve never encountered someone unwilling to join Skype.

Recording audio interviews on Skype
There are three ways to record Skype calls that I recommend, and those are, in no particular order:

Directly into your software (Audition, Audacity, or Garageband).
eCamm Call Recorder
Zencastr or Zoom.us
If you’re recording directly into your software for an interview show, a mixer is required. This is a lot more technical than you need to get, especially when you’re first starting out.

eCamm Call Recorder works GREAT, and after you record you can split your tracks if you wish to edit on separate tracks (allows you to get a lot more precise with your editing).

If you choose Zencastr, that will be your Skype + call recorder in one. It records each side of the conversation separately, so you’ll have separate tracks for editing when all is said and done.

Zoom.us is also another “all-in-one” connecting and recording option for interview podcasts.

5. The 8-step Process
Here is the 8-Step process for publishing a Podcast:

1. Press Record
This is actually a lot harder than it sounds, because this is when the imposter syndrome sets in.

You’ll hear a voice saying:

Who am I to share my thoughts with the world?

Who would want to listen to me?

Who would want to come on my show?

As someone who has personally mentored over 70 Podcasters one-on-one, I can say with confidence that you cannot avoid these thoughts. They are part of being human, and the best step you can take is to accept they exist and always will.

I have to overcome the imposter syndrome almost every day. In the beginning, I delayed my launch for over 5 weeks because I was scared.

How did finally overcome it? I pressed record and I spoke.

The words will come, trust me.

2. Edit
This is where you can fix mistakes, add intros, outros, calls to action, etc.

Adobe Audition makes this process super simple, and in the video below I’ll show you how!

3. Export file as an MP3
Exporting an MP3 file is just like saving a document in Microsoft Word.

The export specs I recommend are: 44100 Hz 16-bit, Mono, 64kbps, CBR (constant bit rate).

how to create a podcast

This will ensure your audio files stay small, and this will not only potentially save you money on your hosting account, but it will also save your listeners from having to wait on huge files to download on their computer or mobile device.

4. Tag your MP3
Tagging your MP3 is an important step as it adds important information to the audio file such as keywords, title and description.

I recommend the tagging software ID3-Editor for this.

You can see an example of how tagging will look in the ID3 Editor below:

How to podcast

5. Upload to your media host
You will need a media host to store your audio files, and your media host is who will generate an RSS feed for you to submit to the major directories (like iTunes, Stitcher Radio and Spotify).

Read the full guide here: https://www.eofire.com/how-to-podcast/

Please do NOT hesitate to reach out to me on Instagram, Twitter or via email [email protected]

Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
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Mark Metry - https://www.markmetry.com/