Guiding Principles to Deliver Great CX for Kids

Human Centered

English - May 27, 2021 10:00 - 28 minutes - 39.8 MB
Marketing Business Management human centered customer experience customer experience human centered vml vmly&r vmlyr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Envisioning Better Experiences Through Bio-centric Design

Next Episode: Crafting a Strong Business Case for CX Transformation

Episode 7: Guiding Principles to Build Great CX for Kids

On this episode of Human Centered, host Nick Brunker is joined by fellow Director of Experience Strategy, Eric Ackley, to explore the guiding principles of building and delivering value-centered experiences for kids - which is a unique challenge as CX practitioners must balance privacy, regulations and of course, ethics to serve this type of customer. They discuss several real-life examples of brands applying these principles, plus, provide some important watch-outs that leaders should have in their mind as they develop new solutions.

Host: Director, Experience Strategy, VMLY&R - Nick BrunkerGuest: Director, Experience Strategy, VMLY&R - Eric Ackley

We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

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