Human Centered artwork

Envisioning Better Experiences Through Bio-centric Design

Human Centered

English - April 22, 2021 11:00 - 29 minutes - 40.7 MB
Marketing Business Management human centered customer experience customer experience human centered vml vmly&r vmlyr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building a Framework for Inclusive Design & Experiences
Next Episode: Guiding Principles to Deliver Great CX for Kids

Episode 6: Building Winning Experiences Through Bio-Centric Design

On this episode of Human Centered, host Nick Brunker is joined by VMLY&R's Managing Director of Insights & Strategy Jennifer Bonhomme, who works across some of our blue chip technology clients. Together, they explore the potential for a paradigm shift in design thinking, expanding our human-centered view to include more of the living planet. Jennifer talks to us about bio-centricity as an alternative in design thinking, why it matters and how design thinkers can begin to include a more sustainable view of what lives at the center of creating incredible experiences for the next generation of consumer demand.

Host: Director, Experience Strategy, VMLY&R - Nick BrunkerGuest: Managing Director, Strategy & Insights, VMLY&R - Jen Bonhomme

Plus, check out The Framework Bank - Jen's collection of business, brand, innovation, campaign, experience & design models that she mentioned during the episode.

We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

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