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Crafting a Strong Business Case for CX Transformation
Human Centered
English - July 20, 2021 10:00 - 26 minutes - 36.1 MBMarketing Business Management human centered customer experience customer experience human centered vml vmly&r vmlyr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Guiding Principles to Deliver Great CX for Kids
Next Episode: Designing the Future of Work
Episode 8: Crafting a Strong Business Case for CX Transformation
On this episode of Human Centered, host Nick Brunker chats with VMLY&R Managing Director, Advisory Colin McDowell about how leaders can build a compelling ROI case to lead CX transformation for their business, brands, and clients and the building blocks needed to tell the right story. They discuss the importance of focusing on Guam outcomes, how to answer the question of "when" and why investing in people, processes & tools is critical for success.
We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx