How Would You Beat Your Own Product Ideas | Jobs-to-be-Done

In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?

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Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 Jay and Jared talk about how it is important to beat your own product ideas.

 07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.

 10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.

 14:14 Jay talks about some examples of why customers keep buying certain kinds of products.

 21:43 Disruption and beating your own product ideas.

28:17 Finding the signal in your backlog.

31:11 Customers will also fire your ideas.

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