How Would You Beat? Guest Christian Crumlish and “Product Management for UX People” | Jobs-to-be-Done

 We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People”

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Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/
 
Key moments from today's topic with Christian Crumlish on UX, Product Managing, and Jobs-to-be-Done:
 
00:00 Introduction to Christian Crumlish and his book “Product Management for UX People 
 
02:40 Christian talks about what a UX and Product Manager have in common and the challenges when you add product to your UX toolset
 
09:55 Christian talks about how JTBD has helped him in his UX career
 
18:30 Christian talks about the problems of data getting in the way of creative for UX in the past, but also the need to use both
 
29:44 Jay, Jared, and Christian talk about being a Product Manager and the pitfalls that come with that role 
 
40:30 Christian talks about how customer needs and empathy to your team need to be king over office turf wars

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Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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