How To MARKET YOU & YOUR BUSINESS
40 episodes - English - Latest episode: over 8 years ago - ★★★★★ - 19 ratingsLearn the latest cutting edge marketing strategies and discover how to market you and your business. We discuss traffic and lead generation, conversion of the traffic and leads into prospects and then into repeat customers! Learn how best to use social media, overcome call reluctance, know exactly what to say and deal with rejection when using the telephone in your business.
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Episodes
Episode 40: Mitra Pakdaman from La Healthcare Design Chats W...
November 05, 2015 07:19Mitra Pakdaman is the founder of LA Healthcare Design, a Los Angeles-based interior design studio, utilizing over ten years of in-field experience to provide her signature elegant, fresh, and balanced design concepts to large-scale projects. She received her B.S. in Interior Design and her MBA at CSUN and is a member of the International Interior Design Association (IIDA).
Episode 39: 63,256 Calls Boiled Down to the Most Effective Web Lead Follow-up Strategies
October 22, 2015 06:12 - 52.1 MBIn Episode 39 of How To Market You & Your Business, Paul G. Walmsley chats with Adam Bluemner and discusses the most effective web lead follow up strategies. Adam reveals the findings from a case study of 63,256 phone calls to web leads that he and his company studied in 2015.
Episode 38: Fundamentals Of Marketing From The Beach
October 15, 2015 06:44 - 15.5 MBIn Episode 38 of How To Market You & Your Business, Paul G. Walmsley outlines the Fundamentals Of Marketing From The Beach. As Paul walks along the beach from The Pier at Santa Monica, California he talks about the fundamentals of marketing, giving examples from his current business. He finishes off the episode by describing the latest trend in marketing being used by authors...the "Free plus shipping"offer.
Episode 38: 5 Minute Sales Tip - How To Deal With An Engineer Type Prospect
October 12, 2015 05:24 - 4.8 MBIn Episode 38 of the 5 Minute Sales Tip, Paul G Walmsley outlines how to deal with an engineer type prospect. What's an "engineer type" prospect? Well, it is someone who asks a million questions about your product(s) or services and needs to know every little detail. They turn the decision making process into a science project and usually end up suffering from "Analysis Paralysis."
Episode 37: Thomas Hallgren chats with Paul G. Walmsley
October 08, 2015 06:42 - 93.4 MBIn Episode 37 of How To Market You & Your Business, Paul G. Walmsley Chats with Thomas Hallgren. At summer school at Yale as a design student, Thomas Hallgren illustrated and wrote his first book and discovered his first love, making children’s books.
Episode 36: 5 Minute Sales Tip: Monday Strategy to dramatically increase your sales.
October 05, 2015 00:12 - 4.13 MBIn this 5 Minute Sales Tip, Paul G Walmsley outlines how each starts each new week with his Monday Strategy. Paul explains how he assesses the successes and setbacks from the previous week and uses them to build into the new week. Paul talks about how he sets his goals, gives gratitude and attracts sales each and every day.
Episode 35: 5 Minute Sales Tip - Don't Put Pressure On Prospects
September 28, 2015 03:31 - 3.79 MBIn this 5 Minute Sales Tip, Paul G. Walmsley explains how important it is that you don't put pressure on prospects. Early on in his sales career Paul would list sales with potential clients for the month hoping that they would occur and build his paycheck. The problem was, invariably those sales would not come through and therefore he would panic about where the sales were going to come from.
Episode 34: Shannon Kent Chats With Paul G. Walmsley
September 25, 2015 00:21 - 95 MBIn this episode, Shannon Kent discusses how she markets her and her business. Wait until the end of the interview to learn about Shannon's unique business, what a wonderful idea!
Episode 33: 5 Minute Sales Tip - Keep In Touch With Your Clients
September 21, 2015 02:51 - 4.61 MBIn this 5 Minute Sale Tip, Paul G Walmsley demonstrates how important it is to keep in touch with your clients and prospects. When you keep in touch with your clients and prospects, sales flow to you. Paul picked up three sales as a result of doing this.
Episode 32: Chris Ternate of Web Geek Studios chats with Paul G Walmsley
September 17, 2015 07:05 - 122 MBListen in as Chris Ternate of Web Geek Studios chats with Paul G. Walmsley. Chris shares two mindblowing marketing strategies that when implemented will make a massive difference to your business. Right at the end of the interview Chris shares with you how you can snag a FREE 30 Minute Consultation with her and she'll run through a 73 point checklist to show you how to DOUBLE YOUR REVENUE!
Episode 31. 5 Minute Sales Tip: How To NOT Market To A New Customer
September 14, 2015 05:54 - 5.29 MBIn Episode 31 of How To Market You & Your Business from Paul G. Walmsley, Paul describes how to Not market to a new customer with an experience he just had at a restaurant in Beverly Hills, California. Paul lives by "Restaurant Row" and within a 10 minute walk of his apartment he has access to every kind of restaurant, bar and hang out imaginable. So, when Paul visited a restaurant in his neighborhood, you'd think the manager would take the time to get to know him and once he realized how lo...
Episode 30: Paul G Walmsley Chats With Robia Davenport of Jamberry Nails.
September 10, 2015 06:45 - 70.7 MBIn this episode of How To Market You & Your Business, Paul G. Walmsley chats with Robia Davenport, Senior Executive with Jamberry Nails. Robia is a successful network marketing professional, wife and mother to a 3 year old. Robia's office is her kitchen and her number one 3rd Party Tool for her Jamberry Nails business is her 3 year old daughter. Robia shares how she focuses on working on her business and not in her business.
5 Minute Sales Tip: The Take Away
September 08, 2015 15:06 - 4.65 MBIn this 5 Minute Sales Tip, Paul G. Walmsley discusses how he uses The Take Away as part of his sales arsenal. It is very important to be aware of the energy and the direction of a sales presentation. As soon as you feel that the balance has swung from the prospect showing interest in your service/product into you now suddenly giving a sales pitch... it is important that you ease off and employ The Take Away. The Take Away is so powerful because it makes the prospect move towards you as oppo...
Tara Jacobsen, of Marketing Artfully, chats with Paul G. Walmsley
September 03, 2015 07:13 - 107 MBIn this FUN episode, Paul G Walmsley chats with Tara Jacobsen of Marketing Artfully. Tara has written 26 books on marketing and her website is jam packed full of marketing courses, tips, techniques and strategies.
5 Minute Sales Tip- Ask For The Order!
August 31, 2015 12:43 - 5.17 MBIn this 5 Minute Sales Tip, Paul G. Walmsley encourages you to remember that you are in the business of making sales and NOT just explaining and educating!
Paul G. Walmsley Chats with May Hui from Catch Matchmaking In Los Angeles.
August 27, 2015 06:29 - 130 MBPaul chats with May Hui, of Catch Matchmaking in Los Angeles. They discuss how to use online marketing such as landing pages, lead magnets and retargeting.
5 Minute Sales Tip: How To Ask For A Credit Card Number.
August 24, 2015 04:36 - 3.61 MBPaul G Walmsley shares how to ask for a credit card number when wrapping up a sale. This can be a deal breaker if done incorrectly. Learn and Earn.
Paul G. Walmsley Chats With Copywriter Mitch Miller
August 20, 2015 03:25 - 121 MBNetwork marketing professional? Not hitting your goals and achieving the success you had hoped for? Then listen in to this interview with Copywriter Mitch Miller. Mitch reveals powerful and mindset shifting marketing tactics that will revolutionize your career. This is unlike any other training you will have received in your network marketing career.
5 Minute Sales Tip: Buddies Figuring It Out Together
August 17, 2015 14:30 - 6.06 MBWhen Paul makes a presentation to a prospect, he gets them involved like two buddies figuring it out together, so there's no need to use closing techniques.
Paul G. Walmsley chats with Real Estate Investor Mike Wolf.
August 13, 2015 05:08 - 114 MBIn this episode of How To Market You & Your Business, Paul G. Walmsley chats with his friend Mike Wolf. Mike Wolf is the most successful entrepreneur that Paul personally knows. Mike is down to earth, describes himself as "homeless" and spends all of his time flying all over the place attending events and networking with entrepreneurs. Mike established and runs the very successful Making A Difference Meetup in Beverly Hills, CA. Mike is a master of building systems so that his real estate emp...
5 Minute Sales Tip: Use An Incentive To Get The Order
August 10, 2015 22:07 - 6.09 MBHow to use an incentive or bonus to encourage and reward your prospect to go ahead and buy right now. Use the hold button to control the presentation.
Paul G. Walmsley & Scott Kent talk Direct Response Marketing
August 06, 2015 05:04 - 74.1 MBPaul G Walmsley chats with Scott Kent, the CEO of The Toucan Group which creates systemic, direct response, profitable marketing programs for its clients
5 Minute Sales Tip: Assume The Sale
August 02, 2015 18:01 - 5.27 MBPaul's 5 Minute Sales Tip: ASSUME that the person on the other end of the line is wanting to buy TODAY. Walk them through the sale, make it easy for them.
Paul G. Walmsley Chats With Former Olympic Skating Coach, Faye Kitariev.
July 30, 2015 05:03 - 103 MBIn this episode of How To Market You & Your Business, Paul G. Walmsley chats with former Olympic Skating Coach, Faye Kitariev. Learn how after years of coaching world class athletes, Faye has transitioned into personal coaching and becoming a Best Selling Author of her book, "Choreography Of Awakening." She has also been a guest, interviewed on the massively popular podcast, Entrepreneur On Fire with John Lee Dumas. If you're looking for a personal coach who will push you to your limits, list...
5 Minute Sales Tip: Answer Then Ask A Closing Question, by Paul G. Walmsley
July 26, 2015 17:21 - 4.52 MBIn today's 5 Minute Sales Tip, Paul G. Walmsley describes a sales call he was listening in to. The sales person was answering all the prospect's questions....but not asking for the order. Paul outlines how to implement a simple way of answering questions and moving the sales process along by asking a closing question of your own. If you continually answer questions, the prospect will keep asking them, take their new found knowledge and then go shopping elsewhere...
Paul G. Walmsley chats with Jonathan and Sascha Schlossberg. A young couple with their 6 month old, forging a business online.
July 23, 2015 06:20 - 40.3 MBIn this episode, Paul G. Walmsley chats with Jonathan and Sascha Schlossberg. This young couple have been on quite a journey. They share their successes and setbacks as they outline how they have established multiple streams of income by successfully marketing themselves and their business.
5 Minute Sales Tip: Avoid Crossing The Abyss
July 19, 2015 20:29 - 3.11 MBIn this 5 Minute Sales Tip, Paul G. Walmsley cautions against crossing the abyss from the interest piquing script into the presentation script. Paul outlines just how important it is to keep both scripts mutually exclusive. When asked, "So, what do you do?" it is so important that you have your own practiced and polished "elevator speech" which ONLY piques interest. You must avoid crossing over into presentation mode, otherwise you will likely lose your prospect....
Paul G. Walmsley Chats With Serial Entrepreneur, Scott Johnson.
July 16, 2015 06:40 - 51.5 MBIn this episode of How To Market You & Your Business, Paul G. Walmsley chats with his friend, Scott Johnson. Scott is excited as he is only a matter of days into his new venture with an up and coming company and he is using all that he has learned in 3 years with his former direct sales company. Scott shares his tips and strategies to help you market you and your business better. He also currently has a very sexy voice!
5 Minute Sales Tip: Always Be Closing
July 13, 2015 05:43 - 5.9 MBIn this 5 Minute Sales Tip, Paul G. Walmsley shares with you his technique for closing more sales. All throughout his sales presentation Paul is asking questions that lead the prospect closer towards the sale. Old School sales training refers to this as "ABC, Always Be Closing." That sounds like high pressure. The way Paul ask for the order is by using questions such as, "How would you be satisfying this order today?" Or, "Let's just make sure I have your delivery address correct..." These ex...
5 Minute Sales Tip: How To Start A New Month Using: Stop. Keep. Start.
July 05, 2015 15:52 - 1.96 MBAt the beginning of a new month it is important to assess the previous month and make the necessary adjustments to help the new month be even better. Here's a quick and easy strategy that I learned from Pina De Rosa...Stop. Keep. Start. What do you need to STOP doing? What do you need to KEEP doing? What do you need to START doing? Make these decisions at the beginning of the month and check in with them each week.
5 Minute Sales Tip: Get the prospect involved in YOUR sales presentation
July 04, 2015 22:33 - 4 minutes - 5.84 MBIn this 5 Minute Sales Tip, Paul G. Walmsley outlines how he does not make sales presentations to his prospects. Instead he wraps his arm around his prospect and helps them take part in the sales presentation and together they figure out what's best to do so that the prospect feels like they have come up with the solution that Paul wants them to buy....
Paul G. Walmsley Chats With Editor, Writer And Blogger, Jeannette Encinias
June 30, 2015 00:55 - 67.7 MBIn this podcast episode, Paul G. Walmsley chats with Jeannette Encinias, the editor of Paul's first two books, From Hello To Yes In 3 Minutes or Less and the 30 Day Business Builder Book For Network Marketing Professionals. Jeannette reveals that she went to college to learn how to write, not to be an entrepreneur or marketer. Throughout the interview Jeannette shares with us how she combines marketing her business with taking care of herself using meditation and rewards along the way with ea...
Paul G. Walmsley chats with Facebook Marketing Expert Landon Stewart
June 30, 2015 00:44 - 55.5 MBPaul G. Walmsley chats with Facebook Marketing Expert Landon Stewart. Listen in to this episode of How To Market You & Your Business as Paul and Landon discuss how to take advantage of paid traffic. Sure, people always say they want more traffic to their website and their business, so why not learn from one of the best on how to use Facebook to produce a steady flow of targeted leads towards your business?
Paul G. Walmsley chats with Veronika Hess and Leanne Crawford, Healing Arts Practitioners from Seal Beach, California
June 25, 2015 02:47 - 25.7 MBIn this interview, Paul G. Walmsley is reminded of just how important "Old School" hustle marketing can be effectively combined with social media. Veronika Hess and Leanne Crawford only started their business 39 days ago, but listen in to discover just how they have combined a host of different marketing techniques to help their business get off to a very successful start.
Paul G. Walmsley chats with Chris Kelly, a life and business coach.
June 20, 2015 02:06 - 35.3 MBChris Kelly who lives in San Diego CA, became a life and business coach about 7 years ago. She found herself “Broke, Broken & Bitter" and parenting a 4 year old daughter alone. Listen in to discover how Chris turned her life around to build a successful coaching practice and launch her website, daughtersempowered.com
Paul G. Walmsley interviews Ricky Powell
June 20, 2015 02:01 - 44.1 MBLearn how “The Happiness Guy,” Ricky Powell is successfully transitioning from a 25 year career at NBC into his own full time business, with SmileTV. Discover how Ricky markets himself and his various business ventures as he has broken free from the corporate world.
Andrey Seas, Enrolled Agent.
May 25, 2015 18:12 - 29.2 MBIn this interview with Andrey Seas we discuss how he became an entrepreneur just a few months ago and how he began establishing his business. Andrey shared how he started off with some success and then the big mistake in his marketing shortly thereafter.
How To Market YOU & YOUR BUSINESS The 6 Fundamentals of Marketing
April 28, 2015 18:31 - 20 minutes - 18.4 MBhttps://www.paulgwalmsley.com. In this episode of How To Market You & Your Business, Amazon Best Selling Author Paul G. Walmsley outlines the 6 fundamentals of marketing. He explains that unless you have all 6 fundamentals in place and mastered, then your marketing efforts will flounder. Learn these 6 fundamentals, work on them and incorporate them into how you market you & your business.
Coaching Call with a Realtor on how to generate leads for his business
April 28, 2015 05:18 - 17 minutes - 16.3 MBThis episode summarizes a 59 minute coaching call with a realtor from Brentwood California. I help him overcome his call reluctance, show him how to pique interest with his friends and deal with the fact that he is relatively inexperienced. I outline the best way to introduce a colleague to his prospects too.
Realtor website discussion
April 28, 2015 00:00 - 11 minutes - 10.8 MBThis episode is a recap of a follow up call I had with a realtor about her website. I explained to her the features and benefits of a landing page and associated email autoresponder. Some of her objections were classics and I outline how I dealt with them.