High Employee Cost! Expand Your Thinking & Results! | Seth Godin & Tim Shurr

In this episode, we are with another incredible and genuinely generous guest, Seth Godin. Seth is one of the sharpest minds, and he is in the marketing Hall of Fame. He has written 18 best-selling books, and he has one book that is coming out called The Practice.

Today, Tim and Seth talk about brilliant insights on failure and success. You will experience how Seth’s way of seeing things in a different light gives your mind a shift and helps you gain perspectives that are truly beneficial.

So, let’s jump right into Seth’s brilliant mind and enjoy learning!

Quotes:

“Failing appropriately is the only way forward… picking the smallest viable breakthrough, and seeking to deliver it and then learning when you don't.” - Seth Godin

“What makes them mesmerizing is they're speaking to us in our language on our frequency that resonates with our story.” - Seth Godin 

“Seeking the smallest viable audience, not the largest possible audience is essential.” - Seth Godin

“Build what you want to build for the people you want to build it for, and stop worrying about interrupting strangers.” - Seth Godin

“Learning is the only place hope comes from.” - Seth Godin

“Rut is a symptom that I'm not being brave.” - Seth Godin

Mentions:

https://www.facebook.com/TimShurr

https://mesmerizingleadership.com/ 

https://www.survivingtothriving.me/

altMBA, workshop by Seth Godin

https://seths.blog/thepractice/

The Practice, book by Seth Godin

Show Notes:

[00:41] Greetings and introduction of Seth Godin

[01:18] Failure is dramatically underrated and shortcuts are hardly worth your time

[03:47] The myth that fancy people are more interesting than they actually are

[06:31] Your background doesn’t matter in becoming an extraordinary person

[08:55] Being one of a kind

[11:04] When the fear shows up, say thank you

[13:06] How to bring more personalization to marketing

[16:02] Universal truths

[17:49] Simple test of truly caring for your customers

[20:04] Heroes are easy to find

[22:13] The altMBA 

[26:03] One of Seth’s top adventures

[28:04] One of the coolest people Seth has ever met

[29:37] What success is to Seth

[30:43] Leaders are imposters

[32:56] The desire for something more

Make Your Day Mesmerizing!!