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Rory Sutherland - How to Be Less Rational (and More Brilliant)
How To Academy Podcast
English - October 14, 2019 11:59 - 57 minutes - ★★★★ - 26 ratingsEducation business entrepreneur entrepreneurship health marketing leadership finance interview fitness education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s How To Academy podcast, Matthew Stadlen meets advertising legend Rory Sutherland for a lesson in using the power of psychology to make ideas, products and businesses triumph.
In our data-driven age, businesses usually try to use logic, algorithms and theory to drive sales and solve problems. But there’s a problem with this rational approach: humans are innately illogical, and make unconscious decisions based largely on our emotions. What if there was a deeper, underlying logic to explain our irrational selves? How can leaders tap into this ‘psycho-logic’ to drive their brands, products and businesses to global success?
Ogilvy Vice Chairman Rory Sutherland’s has the answer. His inimitable flair and polymath’s curiosity has made him a TED Talk superstar with over 6.5 million views, a globally sought-after keynote speaker, and a Radio 4 regular with two acclaimed radio series under his belt. In this podcast, he presents his ground-breaking theory of creative alchemy.
Blend cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, Rory shows why the demand for logic is stifling our ability to solve problems – and presents a startlingly original set of tools for finding creative solutions.
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In this week’s How To Academy podcast, Matthew Stadlen meets advertising legend Rory Sutherland for a lesson in using the power of psychology to make ideas, products and businesses triumph.
In our data-driven age, businesses usually try to use logic, algorithms and theory to drive sales and solve problems. But there’s a problem with this rational approach: humans are innately illogical, and make unconscious decisions based largely on our emotions. What if there was a deeper, underlying logic to explain our irrational selves? How can leaders tap into this ‘psycho-logic’ to drive their brands, products and businesses to global success?
Ogilvy Vice Chairman Rory Sutherland’s has the answer. His inimitable flair and polymath’s curiosity has made him a TED Talk superstar with over 6.5 million views, a globally sought-after keynote speaker, and a Radio 4 regular with two acclaimed radio series under his belt. In this podcast, he presents his ground-breaking theory of creative alchemy.
Blend cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, Rory shows why the demand for logic is stifling our ability to solve problems – and presents a startlingly original set of tools for finding creative solutions.
Learn more about your ad choices. Visit podcastchoices.com/adchoices