Driving Revenue through behavioural science and music with Startle, with Adam Castleton CEO & Melanie Fulker CCO

🎙️ Exciting news!
We have just released a new episode of the Tech On Toast podcast, and it's a must-listen for anyone interested in the intersection of technology and customer experiences in the hospitality industry.
In this episode, we had the pleasure of speaking with Adam Castleton CEO at Startle Music, and Melanie Fulker Chief Customer Officer at Startle Music, a company specialising in curating music for brands. Here are three key takeaways from our conversation:
1️⃣ Background music is more powerful than we think. Adam emphasised that background music has been undervalued in the industry, but it can make or break an experience. By bringing expertise and technology to the field, brands can create memorable and spectacular experiences for their customers. This highlights the importance of paying attention to the details, such as the ambiance created by the right choice of music.
2️⃣ Understanding human behaviour in environments: Startle Music approach goes beyond simply aligning music with a brand. They focus on understanding how businesses want people to feel and behave when they visit their establishments. By curating music that elicits specific emotions and behaviours, they have a direct impact on revenue as well as creating a long-lasting positive customer experience. This approach highlights the potential for businesses to leverage the study of human behaviour to achieve their objectives.
3️⃣ Balancing personal preferences with customer preferences: One challenge in the hospitality industry is finding a balance between personal preferences and what customers want. Melanie discussed the temptation for staff to play their own music choices, assuming that everyone will enjoy it. However, Startle Music platform offers solutions to manage this by providing a curated selection of music that caters to both staff and customer preferences. This demonstrates the importance of finding a middle ground that satisfies both the personal tastes of staff members and the desires of customers.
Overall, this episode sheds light on the often-overlooked role of background music in shaping customer experiences. If you're in the hospitality industry or simply interested in the power of music in influencing behaviour, this episode is a must-listen! 🎧🍽️
The Tech On Toast podcast is brought to you by Redcat, Manage multiple sites across POS, Online Ordering, Loyalty Apps, Kitchen Management, and Virtual Brands with a single system.
You can download your copy of "The world’s first behavioural science book specific to retail and hospitality. Wield the power of behavioural science biases to give your atmosphere an edge with market-leading insight, written and produced by Startle."
https://lnkd.in/eMrWJSZp
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