Ep. 24 - Growing Your Brand and Building Community Through Old-School Marketing - with Tracey Wallace

Tracey  Wallace talks about how she launched a bed pillow company while having a full time job, planning a wedding, selling a condo, and buying a house, all at the same time. She walks us through exactly how she built out the business plan. We'll also dive into the economics of bed pillows and the sleep industry –– and why foam has dominated since the 70’s, and why it's long overdue that we let foam products live in the past.

To learn more, visit: https://electriceye.io/podcast

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Honest eCommerce is produced by Crate Media