193 | Combined Strategies Move the Needle | with Nish Samantray

Honest Ecommerce

English - October 03, 2022 11:14 - 29 minutes - 27.1 MB - ★★★★★ - 45 ratings
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Previous Episode: Bonus Episode: How the Pandemic Really Affected Ecommerce with Paul do Forno

Next Episode: 194 | Building a Strong Foundation of Credibility | with Vladimir Vukicevic

Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing.

Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year.

He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism.

Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank.

He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity.

In This Conversation We Discuss:

[00:00] Intro[01:15] What are Arrae products?[01:33] How the idea of Arrae came up[03:13] From idea to a product[05:42] How Arrae found their customer[07:29] Knowing the branding before launching[08:57] Arrae’s Go-to-market strategy[10:30] Why Nish decided to focus on just one channel[11:45] Sponsor: Electric Eye electriceye.io[12:05] Sponsor: Mesa apps.shopify.com/mesa[12:53] Sponsor: Loop loopreturns.com/honest[13:46] Sponsor: Klaviyo klaviyo.com/honest[14:34] How much was Arrae gifting to influencers[14:56] Why Nish decided to commit to influencers[16:43] Did Arrae change its strategy after its success?[18:39] Arrae’s scaling phase strategies[20:24] Customer service and sales[21:29] Using data to your advantage[22:46] Arrae’s marketing mix[24:16] The marketing strats need to work together[25:25] Nish’s thoughts on last touch attribution[26:30] Things going wrong is a sign of success[27:28] Building a business is always difficult[28:14] Where to find Arrae

Resources:

Subscribe to Honest Ecommerce on YoutubeA 100% natural wellness brand which empowers women to feel their best so they can be their best arrae.comConnect with Nish linkedin.com/in/nishantsamantrayScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaSponsor: Loop loopreturns.com/honestGet started with a free account at klaviyo.com/honest

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