181 | Offering Existing Brands to a Different Market | with Nate Axvig

Nate Axvig grew up in frigid North Dakota and moved to sunny Colorado after graduating from law school. 

He practiced as a litigator for 16 years before moving to Oslo, Norway with his wife Leslie (also a litigator) and their two kids- Luke and Bekah. 

While living in Norway and pursuing an advanced degree in Communications and Technology Law, Nate and Leslie discovered the world class quality of Scandinavian clothing. 

That planted a seed which sprouted into aktivstyle.com, their business that brings Scandinavian clothing into the United States. 

Since its inception in 2018, Aktiv has steadily grown and expanded into a traditional brick and mortar setting at Stanley Marketplace in Denver's eastern metro area. 

In This Conversation We Discuss:

[00:00] Intro[01:26] The products that Aktiv offers[02:53] From idea to market[04:59] Cold outreach to manufacturers[07:17] Advantages/disadvantages of selling existing goods[09:23] Being mindful of different markets[10:19] Customer acquisition for a new market introduction[13:48] Sponsor: Electric Eye electriceye.io[14:08] Sponsor: Mesa apps.shopify.com/mesa[14:52] Sponsor: Klaviyo klaviyo.com/honest[15:39] Branching out into brick-and-mortar[17:50] Why Aktiv did it “a little backwards”[19:24] Providing a more personal experience[21:08] Where to find Aktiv

Resources:

Subscribe to Honest Ecommerce on YoutubeScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaGet started with a free account at klaviyo.com/honest

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