Owners struggle with whether they need to pay for good photos or not. The typical reaction is they don't need good food photography and default to a DIY solution before considering how good photography can make their restaurant shine. Mediocre  photos represent their business one way. Good photos of the restaurant, the vibe and the food creates a visitors perception, and choice to come in for a meal.

Good food photography is a new service that Martha Lucius offers. She shares the reasons owners share for why they go the DIY route, and whether that is a wise choice.