Creating Content Calendars for ALL Your Content

Welcome to episode 350 of Hit the Mic with The Stacey Harris.

Content calendars, content calendars. Yes, I love them. Yes, I talk about them a lot. It's because of very, very important reason. Are you ready? They are critical to your consistency, and thus your success when it comes to not just content marketing, not just email marketing, not just social media marketing, but all of these things. When you can be consistent with your content, you can impact more people, you can grow your reach, you can grow your business.

Here is why content calendars really matter, because not only do they allow you to be consistent in execution, they let you be consistent in messaging across these different types of marketing, meaning I'm able to really easily keep the same consistent message across my social media channels, across my content, across my guest content meaning podcast guesting, guest posts, LinkedIn Publisher stuff, as well as my emails. All of it really relies on each other.

We talked about this on a Facebook Live last month. Really these pieces work best together when they're reliant on each other and they're feeding off of each other. Building a content calendar really, really helps that because again, they're all spending time supporting each other instead of my email list gets one message, and my social media channels are getting another kind of message, and my content's talking about this other third thing over here, and none of these things support each other. It's really hard to fully convey a message because yeah, multiple touchpoints, that's right. You knew I was going to say it. You probably said it already out loud. Maybe people in the coffee shop are looking at you strangely, or that guy you just ran by, or wherever else you listen to this show.

When you have a content calendar, it's really easy to say, "Oh, these all say the same thing," or, "Yeah, I need these guests posts to out this month because this is what we're talking about on the podcast," or, "This is what we're doing the Facebook Lives about," or, "This is what the email series is going out." That's why I want you to take the time to figure out your content calendar. It really comes from your marketing plans, your larger marketing plans, your larger launch plans. When we are doing a push for Hit the Mic Backstage, our content all supports that.

Spoiler alert. This fall, I'm going to have a big, cool thing to share with you guys without that spoiler because I'm not going to tell you what it is yet. I'm going to have some cool things happening this fall. The content will start supporting that and priming you guys for that probably, let me look at my calendar here, in September. In September, you guys will start getting more information about this because in October the first phase of this cool thing we're doing in the fall is going to roll out and it will roll right into some cool stuff we're doing in November, and then we will build off that momentum for a launch we're doing in January for another round of the Backstage Amplifier Mastermind, which is happening right now as well. All of this stuff will feed off of each other, and I know that because I have my launch calendar, I have what I'm doing for the next 12 months already laid out.

In addition to that, I have my content calendars, yes, for already next year laid out to support those launches so that I can, again, I can have content start going out in September priming you for what's happening in October. All of my content

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