How I'm Using Live Content AFTER I've Created It

Welcome to Episode 351 of Hit the Mic with me, Stacey Harris.

All right, guys, so we've been doing the Facebook Live experiment all year. We've had a couple of weeks where we didn't go live, for one reason or another, but mostly, I want to say there's been like three weeks we didn't go live all year, but here we are, five months into the year, it's the end of May now, and I wanted to talk about some of the things I'm doing with the eyeballs that I'm getting. So I've talked a little bit about why I'm using live, and the things I'm doing inside of lives, but I want to talk a little bit about how I'm using that content to support the other parts of my business, whether it's repurposing or driving traffic or promoting things or whatever, so I wanted to talk about what to do after you go live with your live content. One thing to note is, this doesn't have to be Facebook Lives. It can be YouTube. It can be Periscopes. Whatever it is you're using to go live, I don't care the medium.

I just want to talk about live video content and what you do next. Even Instagram Live now has the option to save, so woo-hoo. But you can reutilize this content over and over again, so first and foremost, I'm using it to drive traffic, not just inside the live, but with the replay. Meaning, when we go live on Facebook, it gets downloaded from Facebook, and it goes up with the keywords and all of that lovely YouTube magic to YouTube. Because guess what, guys? YouTube's totally a search engine, okay? I know you've heard this, but it's like the number two search engine in the world, and it's owned by the number one search engine in the world, so use it. The Instagrams you're doing, the Facebooks you're doing, make sure you're setting those up.

Even the YouTube streaming, the YouTube Live stuff, if you're utilizing that, make sure you're going in and put in the keywords, and a cover graphic, and titling it well, and doing the work so that the legs on it, life-wise, are as long as they can be, that that content is still findable. I mean, not even searchable, but findable, because that's really what matters. So use it to drive traffic. Make sure you're including a call to action to get somewhere, whatever the next step is. A free opt-in, subscribing to the channel, liking the page, purchasing something, reading a blog post, listening to a podcast, watching another video. I don't know. Whatever it is that your next steps would be, use the video to drive that traffic, both live and in its afterlife, if you will, as searchable content.

I also, we're slowly but surely starting to do this more consistently, but we've been adding those episodes. We are actually embedding the YouTube video on the website, so it's actually more new content on my site as well, so we're kind of back in the format of having two pieces of content every week, because we have the live that goes up along with the podcast each week. So, again, we're driving traffic. We're driving traffic. Number two, we're repurposing the content, so pulling the audio out and making it a podcast, or utilizing a transcript and putting it up on Publisher, or utilizing a transcript and making it a guest post for another blog. I've even had requests to embed the video alongside some content as a guest post, so use that content in as many ways as you can. Be repurposing the live.

I have a couple of clients who, they build their whole piece of content straight out of doing a Facebook Live, so they'll do a Facebook Live, and then a transcript is made, the audio is pulled out, and on their website, they actually have

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