Retargeting Your Facebook Ads to Your Facebook Likes

Welcome to episode 349 of Hit the Mic with The Stacey Harris.

Today I want to talk about the newest option for custom audiences on Facebook. I'm ridiculously excited about this. These are some really cool options and we're going to talk about what they are, when to use them, and the one that I want you to implement right away. First things first, what are these new choices? I want to take a step back, because I realize I've mentioned these briefly in past episodes and we've talked about them in backstage, but in case you haven't watched the video of Inside Hit the Mic Backstage about custom audiences, let me just briefly say what custom audiences are.

Custom audiences allow you to save a group of people that you want to target as a demographic for your ad. These could be from an email or from a lead magnet or from a look alike audience, or they could be a saved audience that you've built with your targeting that you have figured out. Basically it's just sort of your little library of audiences. You can build these audiences a few ways. What we're going to talk about today is the newest ways. These ways are really based on engagement with your page. In fact, one of them is somebody, one of the options, is literally people who have engaged with your page in the last however long you want it to be. It defaults to I think 365, as in 365 days. But it's a really powerful way for you talk to exactly who you want to be talking to with your ads. You need to, need to, need to get clear on what custom audiences are. That's why I'm saying if you have not yet watched the video in Backstage about custom audiences, now really is a good time to do that because it pairs very well with this episode.

Custom audiences. Also in the forum area of the membership site, there is another video specifically about these custom audiences. I'll actually add that to the training library before this episode goes live. Just you know, ignore that. Let's talk about the ones based on engagement. Again, people who've engaged with your page. Also you can do people who have opened your canvas, people who have opened or completed a lead ads form, and as well as video. We're going to talk mostly about video a little bit later in the episode. But I absolutely love these, because these are the people who are engaging with you on Facebook and maybe they just haven't gone that next step. They haven't opted into your email list or bought in at that level, so to speak. This is a really great way to target those people and really get in front of those people. Again, the new choices are all around engagement with your page, so people who have actually interacted with your page, people who have opened your canvas or canvases, people who've opened or completed a lead ad. We're going to talk about that again in just a second. Then people who have spent any amount of time watching one of your videos.

Let's talk about when to use these custom audiences. These are great for a, what I'm going to call sort of a soft re-targeting. Especially when you're  talking about that lead ad option. Maybe somebody opened the form and started completing it, but didn't actually finish completing the form and submitting the information. You can re target the ad to them and say, "Hey. You were halfway there, make sure you submit your information to get your x, y, z." Whatever it is that that promise was. Whatever that thing you promised was, it cold be a video or a report of some kind, or