Uncovering Hidden Audience Insights with Susan Baier
Higher Ed Marketing Lab
English - December 12, 2018 14:43 - 23 minutes - 32.5 MB - ★★★★★ - 16 ratingsCourses Education Business highered recruitment enrollment highereducation marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Susan Baier's research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences.