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Engineering Word of Mouth with Daniel Lemin
Higher Ed Marketing Lab
English - January 03, 2019 16:32 - 30 minutes - 17.3 MB - ★★★★★ - 16 ratingsCourses Education Business highered recruitment enrollment highereducation marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Uncovering Hidden Audience Insights with Susan Baier
Next Episode: CRM-Powered Digital Marketing at Messiah College
Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth.
In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can't help sharing.
We discuss:
What makes for a great talk trigger (hint: it's not about having a flashy gimmick) How to systematically create and evaluate your own unique talk triggers Lots of higher ed-specific examples to get your wheels turning.Connect with Daniel:
Websites: talktriggers.com and daniellemin.com