Staying in the Pulse: A Healthy, Thriving Senior Market

This week Ivy Slater, host of Her Success Story, chats with her guest, Amy LaGrant. The two talk about the senior market, the stigma around caregiving, and how BrandMETTLE works to make sure that they represent their clients authentically and empathetically.

In this episode, we discuss:

What initially interested her about gerontology at the age of 9, and how her career has evolved along the way

What she loves about her field, and where she found her niche 

What her agency focuses on, and how they make sure to represent their clients authentically and empathetically

How Covid helped her agency to significantly pivot, and how they stayed in the pulse of business

What surprises Amy has found in her journey, and in the model they’ve created

Why she feels so strongly about the stigma around caregiving

Why BrandMETTLE works to elevate brandwork in a way that speaks to the customer as it relates to your brand 

What marketing tips Amy has to offer us all

Amy LaGrant is a leading marketing and gerontology professional with over 20 years of experience helping brands connect with baby boomers, seniors, and family caregivers. Amy has held leadership roles in some of the industry’s leading advertising agencies. Amy owns her own branding and marketing agency focusing on products and services that serve seniors and the caregiving market, BrandMETTLE. Amy currently speaks on issues surrounding dementia caregiving, ageism, and consumer insight for the mature marketplace

Previously, Amy was SVP, Brand Strategy for Bluespire Marketing. Prior to Bluespire, Amy led all marketing efforts for Virtual Health, a telehealth and family caregiver integration company. Before that Amy led strategy at multiple mature marketing and consulting agencies such as Continuum Crew, J.Walter Thompson, and Age Wave where she helped drive the overall business approach, marketing plans, and executions for clients for Fortune 500 companies. Prior to her advertising agency days, Amy worked for AARP in Legislative Affairs and Marriott Senior Living in Sales and Marketing. She holds a bachelor’s degree and is in the final stages of completing her master’s in social Anthropology

Amy has a passion for the senior audience and serves on the board for Alzheimer’s Association and advisory role for Spend Care, Shepherd Cares and Aging 2.0. Most recently Amy shared her caregiving story on the TED stage

Website: https://yourbrandmettle.com/
Facebook: https://www.facebook.com/brandmettle
Twitter: https://twitter.com/brand_mettle
Instagram: https://www.instagram.com/mettlebrands/
TEDxFranklin: One Journey to Create A New World for Dementia
https://youtu.be/jj9cWKcrmv0