154: Sangram Vajre Hey Customer Success...ABM is the Secret to Your Success

Helping Sells Radio

English - November 01, 2019 23:13 - 35 minutes - ★★★★★ - 26 ratings
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Previous Episode: 153: Tom Lipscomb If You Want A Seat at the Table Know Your Numbers

Next Episode: 155 Rachel Lane Voice of the Customer + Behavior = Churn

Sangram Vajre is the co-founder of Terminus, the company that has defined the category of account based marketing as we know it today. Sangram is also the founder of the #FlipMyFunnel movement, and get this...he is a 2X author and 2X guest on Helping Sells Radio (Ep68). Whoop! We talk about his knew book, ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix It.

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